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LET’S BEGIN growth
achievements
innovation
brilliance
imagination
opportunities
creativity
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step mantra to success3
Learn marketing from the marketing professionals of Miraj Group
Practice your skills with an assured internship with Miraj Group
Collect your certificates and get ready to make millions from the world of Digital Marketing
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Our Innovations
What’s
UNIQUE about OSL?
You won’t just be aDigital Marketer. You will be an
expert professionalright after the
training.
Structured course with consolidate details
Get trained by the industry experts
Get recognized by the industry pioneers
1-month assured internship
Agency based practical training
No false acclamation, we do what we claim
Course planned and designed by the industry experts.
Industry experts help you sharpen your skills on live projects.
Get certificates that can add 200% value to your resume.
Present yourself as an expert right after completing the training.
This training gives you the most prompt industry insights.
We will back you until no recruiter can say NO to you.
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{ {
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Modules have been divided into
4 Quadrants:
DIGITAL MARKETING ESSENTIAL
MONEY MAKING TECHNIQUES
ADVANCE STRATEGY AND OPTIMIZATION
MARKET ENTRY PLAN
1. 2.
3. 4.
Q1 Q2
Q3 Q4
This quadrant introduces you with the essentials of Digital Marketing. It helps you contemplate the concepts and frameworks that are crucial in Digital Marketing. Get expertise in working on various social platforms and Google algorithms.
After you are well versed with the fundamentals of Digital Marketing, this quadrant takes you to the advanced level. Unlock the advanced industry practices and get a deep understanding of optimizing conversions.
After loading the entire knowledge, learn how to make millions from that gained knowledge. Learn from the experts and get to know how to maximize the ROI alongwith exploring the world of freelancing.
After you are ready with all the professional tactics, it’s time we brush you up with the most relevant and insightful case studies and market research. You will go through mock-up interviews to emerge as a marketing professional.
12
Introduction to Branding and Marketing
Module 1.
Importance of marketing and customer-centric approach
Build your brand identity
Represent your brand with visual cues and versatile strategies
Understanding different elements required to create effective branding and communication for your business.
Q1DigitalMarketingEssential
12
Digital Marketing Overview
Module 2.
What is digital marketing? Why is it important?
Difference between digital marketing and traditional marketing
Get deep understanding of online marketing techniques
Get introduced to various marketing channels
13
Q1DigitalMarketingEssential
Website Development
Module 3.
Learn about the different types of websites
Learn how to develop a website without coding
Know the concept of website hosting, domain, CMS
Learn to choose the right platform for your website
Learn about the user interface, plug-ins and testing methodologies
Lead Generation
Module 4.
What is lead generation? Why is it important for your business?
Know about leads and market trends
Learn to utilize resources for lead generation,like Web forms Landing pages Lead magnets
Learn content moderation techniques
Learn to leverage from the lead funnel
14
Q1DigitalMarketingEssential
Email Marketing
Module 5.
What is email marketing?
Taking leverage of email marketing for a strong sales strategy
Explore the latest email marketing strategies that help your emails land in the customers’ inbox
Understand how to analyze the performance of existing emails
Email automation process
Q1DigitalMarketingEssential
14
PPC Advertising-Google AdWords
Module 6.
Understand the paradigm of Google ads
Know about the different types of ad campaigns
Learn advanced bidding strategies
Learn the concept of conversion tracking and campaign optimization
Optimize your ad campaigns to get maximum conversions
15
Q1DigitalMarketingEssential
Facebook Marketing
Module 7.
Learn the fundamentals of Facebook marketing and how to run ads on Facebook
Understand important paradigms and marketing tools
Learn to create, maintain and optimize your Facebook business page
Explore the best advertising practices and track conversions
Video Marketing
Module 8.
Convey your brand message to your audience via video marketing
Learn how to operate YouTube and optimize them for search engines
Learn about ad placement and bidding strategy better
16
Q1DigitalMarketingEssential
16
LinkedIn Marketing
Module 9.
Learn how to make your business visible on LinkedIn
Know how to leverage from LinkedIn groups
Learn about types of LinkedIn display and text ads to increase ROI
Instagram Marketing
Module 10.
Understand the role of Instagram in the marketing funnel
Learn about the best set of tips and techniques of Instagram marketing
Optimize your business profile and learn how to implement hashtags
Learn ad-scaling measures and make the most of your ads
17
Q1DigitalMarketingEssential
Pinterest Marketing
Module 11.
What is Pinterest Marketing?
Learn Pinterest marketing for e-commerce and how it is important for online business
Learn how ads and info-graphics work on Pinterest
Learn the tips of Pinterest Marketing that help in growing the retail business
Search Engine Optimization
Module 12.
Get deep understanding of keywords for search engines
Learn about types of Google keyword planner tools and research processes
Know the best on-page optimization techniques
Know about domain authority and back links
Introduction to Google operator
18
Content Marketing
Module 13.
What is Content Marketing? What are the various types of content?
Learn how to market your product/business
Learn the best techniques of headline and content generation
Create catchy headlines, magnetic opt-ins and work on relevant case studies
Q1DigitalMarketingEssential
18
E-commerce Marketing
Module 14.
Understand e-commerce marketing in different types of business models
Learn how to create an e-commerce website and how top e-commerce websites work
Learn in detail about the e-commerce advertisements and the best e-commerce marketing tips
Learn to analyze the performance of your strategy
19
Media Buying and Ad Exchange
Module 15.
Learn about different types of display advertisements
Learn ad trafficking and media buying
Know about types of online advertising ads, rich media ads, pop-ups, pop under ads, text, image and video ads
Learn to measure ROI on online advertisements
Google Analytics
Module 16.
Get introduced to Google Analytics
Cookie tracking and how to apply advanced filters
Understand bounce rate and exit rate and their control measures
Set up funnels in goals, integrate AdWords and measure the performance of marketing campaigns
Learn how to see customized reports to take corrective actions
Q1DigitalMarketingEssential
20
Graphic Design Solutions for Business
Module 17.
Learn about the principles and fundamentals of design
Know the latest designing trends
Learn to use professional designing tools
Realize how things work in Digital Marketing with a design perspective
Know the basics of designing software
Q1DigitalMarketingEssential
20
Professional Blogging
Module 18.
Different types of blogging formats
Learn to write blogs and understand the main components of blogging
Build a word press profile, template, features and understand various blogging terms
Manage multimedia and multiplatform blogging
21
Mobile Marketing
Module 19.
Learn how to optimize marketing strategy for mobile devices
Understand about referral marketing, basic mobile optimization and app market optimization
Know how to retarget prospects and learn about native ads, install tracking, etc
Q1DigitalMarketingEssential
Online Reputation Management
Module 20.
Understand digital platforms and know how marketing strategies help manage business
Get the insights of your brand’s marketing
Learn how to manage the resources and learn crisis management
Q1DigitalMarketingEssential
22
Influencer Marketing
Twitter Marketing
Module 21.
Module 22.
Learn the core of Influencer Marketing and management
Learn the type of content that earns you audience
Get insights from industry influencers and explore the money making opportunities
Understand the paradigm of Twitter and its importance
Learn the best market strategies to optimize Twitter organically
Master the art of twitter ads
Understand the importance and application of hashtags
Q1DigitalMarketingEssential
22
23
Black Hat Techniques
Module 23.
Understand the loopholes and boost your business using black hat strategies
Practice white hat techniques on various projects
Understand Grey Hat SEO techniques
Understand all the case studies about different techniques
Q2ADVANCE STRATEGY AND
OPTIMIZATION
23
Competitor Analysis
Module 24.
Learn the concept of competitor analysis
Know Facebook spying tools and learn how to operate them
Learn competitor keyword research for AdWords
Learn SEO analysis, content analysis, native Ads analysis, display ads analysis
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Q2ADVANCE STRATEGY AND
OPTIMIZATION
Advance Optimization Techniques
Module 25.
Master the art of creating strategies that get high ROI.
Learn how to club various resources to use them on live projects
Know the concept of conversion funnels and cross channel marketing
Inbound Marketing
Module 26.
Learn how to strategize to get your audience hear you, like you and make a conversion
Understand the concept of lead qualification and lead scoring
Learn how to earn the loyalty of your prospects and maintain customer relationships
25
Growth Hacking
Module 27.
Learn the most apt and proven strategies to one-up with your competitors
Dive deep into the knowledge of growth hacking
Learn how to apply growth hacking funnel and learn to use growth hacking tools
Q2ADVANCE STRATEGY AND
OPTIMIZATION
25
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Affiliate Marketing
Module 28.
Know Affiliate Marketing
Know the different types of marketing campaigns
Explore tried and tested affiliate networks
Practice the advanced techniques of affiliate marketing on live projects
Q3MONEY MAKING TECHNIQUES
26
Money Making Techniques through Digital Marketing
Module 29.
Explore the secrets of Facebook audience network
Get the market insights about influencer marketing straight from the experts
Know how to make money from YouTube, Facebook and various other social networks
27
Google AdSense
Module 30.
Get introduced to AdSense
Learn to work with the functional elements
Get the pro tips for AdSense right from the professionals
Internet Marketing Strategies
Module 31.
Learn how to set up marketing goals and know business boosting strategies
Learn how to create KPI and know how to measure it
Learn how to implement budget channelization sheet
Q3MONEY MAKING TECHNIQUES
28
Freelancing with Digital Marketing
Module 32.
Learn how to get Digital Marketing projects
Know how to decide the pricing for your clients
Get insights about what kind of content flows on which platform
Learn how to make money from freelancing
Q3MONEY MAKING TECHNIQUES
28
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Case Studies and Discussions
Go-To-Market Strategy
Module 33.
Module 34.
Q4MARKETENTRY
PLAN
An insight into the top brands and how did they take supreme leverage of digital marketing to attain J-Curve for their business
Learn about different tactics the brand has applied to achieve immense success
Plus, the key takeaways from the case study
Learn about the standards of working with various types of Industries
Know how to analyze the pain-point of the customer
Identify and channelize the goals and objectives behind digital marketing
Know how to draft competitive pricing
Understand the feedback-driven mechanism and how it works
What you’ll learn to thrive in digital marketing:
What you’ll learn:
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Resume Building
Mock Interview Sessions
Module 35.
Module 36.
Q4MARKETENTRY
PLAN
Learn the types of resume and tips to create an attractive resume
Understand the difference between CV, Resume and Biodata
Know how to write an efficient cover letter and an impactful resume
Learn how to face various types of interviews like telephonic interview, face-to-face interview, panel interview, group interview or sequential interview
Get practice of the speaking tone and body language while facing an interview
Facing interviews won’t be a nightmare, you would learn about:
We assist you to make a resume that no recruiter can say no to.
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Don’t worry, our back-up classes will back you up with the missed lectures.
15+ certifications including Google and Facebook as one of the premium ones.
Learn how to multiply the followers and earn money easily online.
2 hours doubt clearing session every month to thoroughly clear your concepts.
We provide real time execution on the ongoing projects for a better practical approach.
Prepare yourself for the career opportunities and also get 100% placement assistance.
We offer different batch timings andyou may choose as per your convenience.
Job seeker, entrepreneur, business owner, no matter who you are, we will help you get crazy money-making opportunities.
Get straight 40 hours of learning from our industry experts.
Missed a class?
Number of certificates
Earn online
Have a question or a doubt?
Practical knowledge
Get job ready
Need flexible batch hours?
A training for all
138Hours of lectures from professionals
Wait there is more to it!
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Can I takethis course ?
32
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A Student or a Job Seeker?
Cut through the long interview queue with your sharpened digital marketing skills.
Get trained with OSL and get hired for your updated digital skills.
Take a step today, for a bright career that you dream of.
Are the endless job interviews tiring you off?
Are you clueless about what you are lacking?
Looking for a job that paysyou a decent pay?
34
A Working Professional?
Get 200% salary hike with Digital Marketing by OSL!
Join us and be a Master in Digital Marketing.
Master the art of Digital Marketing and be your own boss! Also, earn like a boss!
Looking forward to switching towards a better-paying job profile?
Wish to upgrade your profile?
Wish to take a break from 9-6 job and work from home?
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Let’s discuss the numbers.Most in-demand jobs* in Digital Marketing.
*Data provided above has been recorded on January 2020 and the numbers may vary at present
Job
Content Marketer
SocialMedia
Marketing
2132 7000+ 55,150 5380 4,60,000
2687 1000+ 3410 6692 3.5 – 4 lacs
6043 3000+ 7761 6128 3.5- 6 lacs
15,958 17,369 49,845 5829 2-4 lacs
12,192 10,000+ 7495 5902 2-4 lacs
2337 5000+ 3393 6633 7-12 lacs
No. of jobs available at
No. of jobs available at
No. of jobs available at
No. of jobs available at Average salary
(per annum)
DigitalMarketing Manager
SearchEngine
Optimization
EmailMarketing
DigitalMarketingExecutive
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A Business Owner?
Go online with OSL and experience exponential sales.
Get your business online, practice your digital marketing skills and get more leads, more conversions and better recognition.
Find your competitors online and give them a fair competition on the same digital platforms.
Can’t increase your sales?
Unable to target your prospects in the right way?
Want to get a step ahead of your competitors?
37
Entrepreneur?
Just start it online, and invest smartly with digital marketing.
Invest on your digital marketing skills and master social media. Those advertisements will work wonders for your startup.
Improve brand engagement by learning the art of targeting your prospects and growth follows thereafter.
Don’t have enough budget to put up your new business?
Low-budget for branding?
Want to grow your business wider and faster?
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Situation A
INR 50,000
INR 6,00,000
Start your online business and hire an agency to boost
your business online.
You Pay
per month
per year
Accounting to
50,000/-* 12(Months)
Comparision
Situation B
if you take up this Digital Marketing Course
You Pay
INR 50,000Only Once
You can do digital marketing for your business and reap its
benefits all life long.
Also, who can understand your business better than yourself?
Take up the course &learn to target your customers online.
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Still in a dilemma?
Having dreams takes you nowhere;working on them takes you places!
You have reached this page, which means you are halfway there.
Just step up, take a demo!
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