Let’s Talk InstagramToyota & Saatchi LA Learning Lunch SeriesMay 1, 2013

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But wasn’t there photo-sharing before Instagram?

So, why it so popular?

So What is Instagram?

simplicity, sharing, location, community

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100MM users

40MM uploads/day

8500 /second

1000 /second

Source: instagram.com/press and FB

1B users

300MM uploads/day

3.2B /daily

By the Numbers

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Utilized mobile web Real-time integration

1:1 Return on Engagement

Interestingness

allowing users to be a part of something.

blog.instagram.com business.instagram.com/blog

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#hashtags Contests 3rd Party

innovative analog uses of the platform.

Behaviors and Trends

hgtv.com/lovehome goinstacube.comstatigr.am/contest-ongoing.php

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Instagram’s #WHP Instameets Influencers

opportunities to work within the community.

Behaviors and Trends

blog.instagram.com @nikerunning #projectflysfmobilzedsw.com

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Life-casting Access Likemind Interests

understanding the voice and purpose.

Behaviors and Trends

relevantmagazine.com/culture/tech/stop-instagramming-your-perfect-life @ryanplett on menswear and styleInstagram+Google Maps

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behave like a user.

have a voice.

plays nice with others.

Thoughts to Consider

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thank you.@nguyenduong

See you on the Instagram.