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London Residential THE LONDON LETTINGS GUIDE
London Residential
ResidentialCommercialFarmingLand ManagementSportingLeisure & HotelsDevelopmentProfessional Services
struttandparker.com
95%of our clients who are re-letting their property come back to us
484,700combined monthly distribution of the several magazines our landlords’ properties appear in each month
Letting a London property successfully is all about market knowledge. You need a guide who knows their territory better than anyone and who will invest the same time and energy into getting to know you and your property. Someone who understands how to find the kind of tenants who will treat your property as if it were their own, and who will help you navigate the multitude of responsibilities that go with being a landlord. For prime Central London properties, that guide is Strutt & Parker.
WE KNOW LONDON INSIDE OUT
If you have a property to let in one of London’s prime central locations, we would be delighted to help you.
TALK TO THE LONDON TEAM
Chelsea & South Kensington (Lettings)33 Cadogan Street, London SW3 2PPTel: 020 7589 9966chelsea.lettings@ struttandparker.com
Chelsea & South Kensington (Sales)43 Cadogan Street, London SW3 2PRTel: 020 7225 [email protected]
Fulham & Parsons Green (Sales and Lettings)701 Fulham Road, London SW6 5ULTel: 020 7731 [email protected]
Kensington, Holland Park, Notting Hill & Bayswater (Sales)104 Kensington Church Street, London W8 4BUTel: 020 7938 [email protected]
Kensington, Holland Park, Notting Hill & Bayswater (Lettings)62 Kensington Church Street, London W8 4DBTel: 020 7938 3866kensington.lettings@ struttandparker.com
Knightsbridge, Belgravia, Pimlico & Mayfair (Sales and Lettings)66 Sloane Street, London SW1X 9SHTel: 020 7235 [email protected]
West Chelsea & Earls Court(Sales and Lettings)140 Fulham Road, London SW10 9PYTel: 020 7373 [email protected]
Central LondonProperty Management35 Cadogan Street, London SW3 2PRTel: 020 7052 [email protected]
Mayfair – Head Office13 Hill Street, London W1J 5LQTel: 020 7629 7282 [email protected]
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THE LONDON LETTINGS GUIDE
London Residential
ResidentialCommercialFarmingLand ManagementSportingLeisure & HotelsDevelopmentProfessional Services
struttandparker.com
95%of our clients who are re-letting their property come back to us
484,700combined monthly distribution of the several magazines our landlords’ properties appear in each month
Letting a London property successfully is all about market knowledge. You need a guide who knows their territory better than anyone and who will invest the same time and energy into getting to know you and your property. Someone who understands how to find the kind of tenants who will treat your property as if it were their own, and who will help you navigate the multitude of responsibilities that go with being a landlord. For prime Central London properties, that guide is Strutt & Parker.
WE KNOW LONDON INSIDE OUT
If you have a property to let in one of London’s prime central locations, we would be delighted to help you.
TALK TO THE LONDON TEAM
Chelsea & South Kensington (Lettings)33 Cadogan Street, London SW3 2PPTel: 020 7589 9966chelsea.lettings@ struttandparker.com
Chelsea & South Kensington (Sales)43 Cadogan Street, London SW3 2PRTel: 020 7225 [email protected]
Fulham & Parsons Green (Sales and Lettings)701 Fulham Road, London SW6 5ULTel: 020 7731 [email protected]
Kensington, Holland Park, Notting Hill & Bayswater (Sales)104 Kensington Church Street, London W8 4BUTel: 020 7938 [email protected]
Kensington, Holland Park, Notting Hill & Bayswater (Lettings)62 Kensington Church Street, London W8 4DBTel: 020 7938 3866kensington.lettings@ struttandparker.com
Knightsbridge, Belgravia, Pimlico & Mayfair (Sales and Lettings)66 Sloane Street, London SW1X 9SHTel: 020 7235 [email protected]
West Chelsea & Earls Court(Sales and Lettings)140 Fulham Road, London SW10 9PYTel: 020 7373 [email protected]
Central LondonProperty Management35 Cadogan Street, London SW3 2PRTel: 020 7052 [email protected]
Mayfair – Head Office13 Hill Street, London W1J 5LQTel: 020 7629 7282 [email protected]
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THE LONDON LETTINGS GUIDE
Based in Knightsbridge, Kensington, Chelsea and Fulham, and covering a far wider area, our lettings agents are here to make the process of letting a property as simple and stress-free as possible. With many years of experience between us, our team has become the preferred choice of owners and investors looking to generate the maximum value from their properties.
Whether you are a property investor with an apartment to let or you are renting out your family home, our focus is on delivering a seamless service that starts the moment you pick up the phone to request an appraisal of your property. We can look after every detail, from advising how to achieve an optimum rent and finding the right tenant to handling the paperwork and managing the day-to-day practicalities of a tenancy.
We are particularly proud of the high volume of repeat business we handle and that a great many new customers come to us through recommendations. We are never complacent, though, and seek feedback after every transaction. This way we can fine-tune our service so that we are always taking care of the issues that matter to you.
As well as letting your property through Strutt & Parker, you can also benefit from the broad range of property expertise contained within our wider firm. We can help with everything from finding a buyer for your property at the end of the tenancy to managing your country estate or offering advice on investing in commercial property.
“�Thank�you�so�much�for�your�excellent�work�in�helping�us�to�secure�a�rental�property�that�is�absolutely�perfect�for�our�needs.�We�were�impressed�with�the�speed�and�professionalism�you�showed�in�the�‘follow�up’�regarding�references�etc�and�your�desire�to�get�us�‘locked�in’,�really,�really�excellent�and�I�would�have�no�hesitation�in�recommending�you�and�Strutt�&�Parker�to�friends�and�colleagues.”
LEAVE�EVERYTHING�TO�US�
02-03�The�London�Lettings�Guide.
No
04-05�The�London�Lettings�Guide.
“�It’s�a�well-known�fact�that�having�kids�running�around�the�house�isn’t�conducive�to�a�relaxing�and�productive�viewing.�With�that�in�mind�I�arranged�for�a�colleague�to�take�the�owner’s�two�little�ones�to�play�around�in�the�park�and�buy�them�an�ice-cream.�I’m�not�sure�which�one�of�us�was�working�harder�for�the�next�hour,�but�it�was�worth�it�because�the�person�viewing�the�property�commented�on�how�much�they�liked�the�peaceful�and�‘grown-up’�feel�of�the�place.”
Zoe InnesStrutt & Parker Chelsea Lettings
SOMETIMES�IT’S��A�WALK�IN�THE�PARK
06-07�The�London�Lettings�Guide.
THE�LETTINGS��PROCESS�
Many of our clients choose to take advantage of our full range of lettings services, which span the appraisal of a property and sourcing a tenant through to managing the property during the tenancy. We can even arrange and oversee any necessary renovations to your property. You simply choose the mix of services that suit your situation and your property.
Appraising your propertyWhether you are renting out your home or an investment property, our priority is to help you generate as much value as you can with as little hassle as possible. This is as much about targeting the right kind of tenants as it is about setting the rent at the right level.
You will have one dedicated point of contact within our team from the start and they will begin by learning as much as they can about your property and what you want to achieve from the tenancy. Your letting agent will always visit the property, and will be accompanied by one of our personal property managers if you are also considering our property management services. This visit will give us a feel for the space, helping us to set the rent level and gain a clear idea of which tenant group we will be aiming at.
Straight after our meeting we will prepare and deliver our proposal. This will contain our pricing recommendation, formed from comparable properties recently let in the area, and advice on preparing the property to its best effect. This could involve anything from tidying up the garden or redecorating through to having more major renovation work carried out. We will also include a guidance pack that our team has put together to help landlords understand the many obligations and regulations that are involved with letting a property.
Finding the right tenantAs soon as you appoint us, we will start the process of finding your ideal tenant. As well as arranging viewings with any suitable tenants already on our books, we will start to prepare the promotional material for a targeted media campaign.
BrochureIf appropriate, we can prepare a high-quality brochure for your property as part of our fee. On a par with the material normally only produced for property sales, this will feature professional photographs, floorplans and will highlight the key selling features of your property.
08-09�The�London�Lettings�Guide.
Online advertisingYour property’s details will be uploaded to our website – struttandparker.com – as soon as they are available and will also appear on all the leading property portals including:
– primelocation.com– rightmove.co.uk– globrix.com– zoopla.co.uk (propertyfi nder.com)– fi ndaproperty.com– homes24.co.uk
Print advertisingProperty publications are a proven source of quality tenants so we can put together a media schedule that will give your property the widest and best exposure. Our excellent relationships with the leading property titles ensure that Strutt & Parker properties secure the most high-profi le positions in each publication. Publications we frequently use include:
– The Resident Magazine– Property Review– The Hill– The Grove– SW & SW6 Magazine– Mayfair Times– Belgravia Magazine– Move To Magazine– Mayfair Resident
PRPR can also be a very effective tool and we have excellent links with editorial teams in both London and national titles, allowing us to bring properties to an even wider audience. This is particularly effective where a property has a story to tell, such as a celebrity connection or an interesting history.
Relocation agentsWe also work closely with all the key relocation agents, and over many years these relationships have delivered a steady source of motivated and pre-vetted tenants for our clients’ properties.
Offi ces and boardsWith offi ces in Knightsbridge, Kensington, Chelsea and Fulham, we have a high-profi le presence in Central London’s prime residential areas. Our offi ces are well located and receive a high level of footfall traffi c. Our boards are another highly visible presence, and research has shown that this is a particularly effective tool for attracting applicants, with around a third of all applicants calling us after having seen one of our boards.
Viewings and offersOur agents turn up early to viewings, so they can make sure the property is looking its best and take care of any last-minute issues such as mail piling up in the communal areas or even beds that need to be made or curtains that need to be drawn. We make sure the prospective tenants have all the information they need to make a decision and we will give you feedback after every viewing.
When offers are made, we pass them on immediately with our professional recommendations. When you decide on a tenant, we then handle all the negotiations until we arrive at an agreement that works for all parties.
Legal and administrationEvery tenancy is different, so we have a raft of clauses drafted by our lawyers which can be usedto put together a bespoke agreement to suit you and your tenant. With the terms agreed and the paperwork underway, we begin the referencing stage and work with a credit agency to carry out an in-depth examination of the prospective tenant. At the end of this process we will provide a detailed report on your prospective tenant.
Once the agreement is signed, we hand over to our in-house team to handle the practicalities of a new tenancy and make sure all the landlord obligations are met. This ranges from notifying freeholders and mortgage companies of the new tenancy through to arranging for gas safety certifi cates, reading the meters and contacting utilities companies. The team can also make the arrangements if you wish to pay for your property to be cleaned at the beginning and end of a tenancy and for a detailed inventory to be completed and checked.
Sole agencyAppointing Strutt & Parker on a sole agency basis gives you the best of both worlds. We have a system that enables us to lead the search while also collaborating with all the other leading agents. This gives you one point of contact with an agency renowned for excellent property marketing, while also spreading the net to reach applicants registered with other agencies.
400,000�property�searchesa�month�on�our�website
Over�1m�brochures�senteach�year
10-11�The�London�Lettings�Guide.
PROPERTY�MANAGEMENT
Many of the landlords who let their properties through Strutt & Parker also choose to use the services of our property management team. As well as saving you the headache of managing your property, with all the time and administration that goes with it, there are wider benefits. In our experience, having a professional management team in place tends to attract high-quality tenants who are prepared to pay more for a property and, due to the responsive service they receive, are more likely to renew at the end of their tenancy.
Individual attentionWe take a very hands-on approach to property management, giving our people a limited portfolio to look after so they are able to get to know each property thoroughly. You will have a personal property manager assigned to your property from the start who will work closely with you from day one. As your main point of contact, they will be readily available by phone or email and will be able to respond to you and your tenants quickly and efficiently. They will also be backed by our internal support team and a range of 24-hour external contractors.
Before the tenancy Your personal property manager can be involved even before your tenants move in. At this stage, their focus will be on visiting the property and checking that all the practical and legal requirements for a tenancy have been met. They will be able to identify what needs to be done to make sure, once a tenant has been found, that the tenancy can proceed without any hitches.
If you are having any renovations carried out prior to the tenancy starting, your personal property manager will be able to handle every aspect of the project, from sourcing quotes to making sure contractors have access to the property.
Whether you have a major project to carry out or just need ongoing maintenance, you can take advantage of our network of trusted contractors which we have built up over the years. From builders and gardeners to glaziers, locksmiths and alarm technicians, we interview and reference all of our approved contractors and insist on accreditations and full insurance. This ensures you can rely on the highest standard of workmanship, a fast response and rates that are quoted upfront.
“�Can�I�take�this�opportunity�to�mention��I�am�really�impressed�with�you�and�your��team!�I�think�you�definitely�stand�out�from�other�agents,�primarily�because�your�levels��of�professionalism�are�so�high.�Keep�it�up�–��it’s�worth�it!”�
During the tenancyOnce a tenancy is up and running, we have a policy of visiting a property at least three times a year to check that everything is running smoothly. In practical terms, our handling of day-to-day issues means we will visit much more often than that. During the tenancy, we will handle all the administration and finances related to the property. We will collect the rent, informing you of any late payment issues, and take our fees from each instalment, rather than as one large upfront payment. Any invoices, service charges and utility bills can be paid from rental income and we also produce landlord statements which can be copied to your accountant for your end-of-year return.
At the end of the tenancyTowards the end of a tenancy, we can arrange any maintenance work that is required at your property and also handle the deposit and dilapidation negotiations. If you are re-letting, we can bring in our lettings team for a revaluation to ensure you are maximising the rental potential. If you have decided to sell, on the other hand, we can put you in touch with our sales team.
12-13�The�London�Lettings�Guide.
PRESENTATION�TIPS
Initial�impressionsFront�garden�–�neat�with�grass�cut��and�borders�weeded,�trellis�and�fencing�in�good�condition
Exterior�paintwork�–�fresh,�not�peeling
Windows�–�clean
Front�door�–�traditional�colour,��fresh�paint,�shiny�door�furniture
Communal�areas�–�tidy,�clean,�neutral,��all�light�bulbs�working
Interior�Neutral�tones�throughout�–�from��walls�to�carpets�and�curtains
�Furniture�(if�furnished)�–�in�good�condition,�using�a�contemporary,�neutral�style�and�avoid�over-furnishing�
Kitchens�–�integrated�white�goods�plus�ideally�USA-size�fridge�freezer,�full-size�dishwasher,�granite/stone�work�surfaces,�stainless�steel�hob�(gas�5�ring�ideally)��and�oven.�High-end�properties�need�integrated�microwaves,�coffee�makers,��large�ovens�and�separate�utility�rooms.
Bathrooms�–�chrome�fixtures�and��fittings,�separate�large�walk-in�showers/power�showers�and�extensive�storage.�Master�bathrooms�should�have�two�basins.�No�carpet�in�bathrooms��or�cloakrooms.�
Finishing�touchesFresh�flowers
Hand�soap/moisturiser�in�bathrooms
A�few�picture�frames
Smart�coffee�table�books
Fresh�smelling�throughout�
As well as helping you to let your property, Strutt & Parker has a range of specialist expertise, from residential sales to commercial property, from the city to the country. These are our other core property services:
– Residential sales– Professional valuations – for enfranchisement
and lease extension– Residential and commercial development– Commercial– Land management– Farming– Leisure and hotels– Planning– Sporting– Building surveying
MORE�THAN��RESIDENTIAL�LETTINGS
If�you’d�like�to�know�more�about�any�of��our�services,�visit�struttandparker.com��or�contact�us�at�one�of�the�offices�overleaf.
Our offices across the UKBanburyBanchoryBrighton & HoveCambridgeCanterburyChelmsfordChesterChichesterCirencesterEdinburghExeterFarnhamGlasgowGuildfordHarpendenHarrogateHaslemereHorshamInverness
IpswichLewesLudlowMarket HarboroughMoreton-in-MarshMorpethNewburyNorthallertonNorwichOdihamPangbournePrinces RisboroughSalisburySevenoaksShrewsburySt AlbansStamfordWinchester
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1.5�million�acres�of�land�managed��across�the�UK
700�staff�across��the�UK
54�equity�partners
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TOP�10in�all�our�areas�of��commercial�specialism
16-17 The London Sales Guide.
Exhi
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Warwick Way
S Eaton Pl
Ladbroke Grove
Ladbroke Grove
St Quintin Ave
Westbourne Park Rd
Harrow Rd
Harrow Rd
Shirland Rd
Shirland Rd
Inverness Terrace
Queensw
ay
Kensington Park Rd
Kensington C
hurch St
Earls Ct R
d
N End Rd
N End R
d
Harwood Rd
Pont St
Eccleston St Belgrave Rd
Piccad
illy
Park Rd
Baker S
t
Lisson Grove Seym
our Pl
Praed S
t
Victoria St
Millb
ank
Marsham
St
Pall Mall
Whitehall
Strand
Westbrid
g e R
d
Lom
bard
Rd
Silverthorne Rd North St
Clap
ham
Rd
Shaftesb
ury
Ave
Gow
er St
Drury Ln
Bow St
Lower Richmond Rd
Westway
Westway Harrow Rd
Marylebone Rd
Euston Rd
W C
ross Rte
Holland Rd
Warwick Rd
F
inborough Rd
Ch e yne Walk
C
helsea Embankment
Grosvenor Rd
Vauxhall Bridge Rd
St John’s W
ood Rd
Susse
x Gard
ens
Portland P
lace
Re g e nt St
Hammersmith Flyover Talgarth Rd West Cromwell Rd
Cromwell Rd
Brompton R
d
Holland Park Ave
Notting Hill Gate
Bayswater Rd
Bayswater Rd
New
King’s Rd
K
ing’s
Rd
King’s R
d
King
’s Rd
Grosvenor Pl
Fulh
am
Rd
Fulh am
Rd
Fulh
am R
d
Wood Ln
W
ood Ln
Uxbridge Rd
S
heph
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s B
ush
Rd
Fullham Palace Rd
Lillie Rd
Lillie Rd
Old Br ompton Rd
Sydney StO
akley St Albert B
ridge Rd
Sloane S
t
Chelsea Bridge Rd Q
ueenstown R
d
Hammersmith Rd
Kensington Rd
Kensington Rd Knightsbridge
Dawes Rd
Wandsw
orth Bridge R
d
Addison Rd Warw
ick Gardens
Earls Ct Rd
Redcliffe Gardens
Edith Grove
Wigmore St
Mortimer S
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York
Rd
York Rd
Battersea Park Rd
Batt
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Park Rd
Ninie
Elms L
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beth R
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Q
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stow
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Latchmere R
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Battersea Bridge Rd
Falcon Rd
Lavender Hill
W
andsworth
Rd
Park Ln
Russell Square
Edgware Rd
Chepstow
Rd
Westbourne Grove
John
Islip
St
Oxford St
Oxford St
Hyde Park
Regent’s Park
BatterseaPark
HurlinghamPark
South Park
Parsons Green
Eel BrookCommon
HeathbrookPark
Battersea
RoyalHospital
BuckinghamPalace Gardens
Green Park St James’sPark
Holland Park
WestKensington
Bishop’sPark
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MAYFAIR
BELGRAVIA
PIMLICO
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KENSINGTON
NOTTING hILL
BAYSwATER
KNIGhTSBRIDGE
ChELSEA & SOuTh
KENSINGTON
wEST ChELSEA& EARLS COuRT
FuLhAM & PARSONS GREEN
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If you would like advice on virtually anything to do with your property, we would be delighted to help you.
Talk To The london Team
Chelsea & South Kensington (Sales)43 Cadogan Street, London SW3 2PRTel: 020 7225 [email protected]
Chelsea & South Kensington (Lettings)33 Cadogan Street, London SW3 2PPTel: 020 7589 9966chelsea.lettings@ struttandparker.com
Fulham & Parsons Green (Sales and Lettings)701 Fulham Road, London SW6 5ULTel: 020 7731 [email protected]
Kensington & Holland Park (Sales)103 Kensington Church Street, London W8 7LNTel: 020 7938 [email protected]
Kensington & Holland Park (Lettings)104 Kensington Church Street, London W8 4BUTel: 020 7938 3866kensington.lettings@ struttandparker.com
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Knightsbridge, Belgravia, Pimlico & Mayfair (Sales and Lettings)66 Sloane Street, London SW1X 9SHTel: 020 7235 [email protected]
West Chelsea & Earls Court(Sales and Lettings)140 Fulham Road, London SW10 9PYTel: 020 7373 [email protected]
Notting Hill & Bayswater(Sales and Lettings)303 Westbourne Grove,London W11 2QATel: 020 7221 [email protected]
Central London Property Management35 Cadogan Street, London SW3 2PRTel: 020 7052 [email protected]
Mayfair – Head Office13 Hill Street, London W1J 5LQTel: 020 7629 7282 [email protected]
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London Residential
ResidentialCommercialFarmingLand ManagementSportingLeisure & HotelsDevelopmentProfessional Services
struttandparker.com
95%of our clients who are re-letting their property come back to us
484,700combined monthly distribution of the several magazines our landlords’ properties appear in each month
Letting a London property successfully is all about market knowledge. You need a guide who knows their territory better than anyone and who will invest the same time and energy into getting to know you and your property. Someone who understands how to find the kind of tenants who will treat your property as if it were their own, and who will help you navigate the multitude of responsibilities that go with being a landlord. For prime Central London properties, that guide is Strutt & Parker.
WE KNOW LONDON INSIDE OUT
If you have a property to let in one of London’s prime central locations, we would be delighted to help you.
TALK TO THE LONDON TEAM
Chelsea & South Kensington (Lettings)33 Cadogan Street, London SW3 2PPTel: 020 7589 9966chelsea.lettings@ struttandparker.com
Chelsea & South Kensington (Sales)43 Cadogan Street, London SW3 2PRTel: 020 7225 [email protected]
Fulham & Parsons Green (Sales and Lettings)701 Fulham Road, London SW6 5ULTel: 020 7731 [email protected]
Kensington, Holland Park, Notting Hill & Bayswater (Sales)104 Kensington Church Street, London W8 4BUTel: 020 7938 [email protected]
Kensington, Holland Park, Notting Hill & Bayswater (Lettings)62 Kensington Church Street, London W8 4DBTel: 020 7938 3866kensington.lettings@ struttandparker.com
Knightsbridge, Belgravia, Pimlico & Mayfair (Sales and Lettings)66 Sloane Street, London SW1X 9SHTel: 020 7235 [email protected]
West Chelsea & Earls Court(Sales and Lettings)140 Fulham Road, London SW10 9PYTel: 020 7373 [email protected]
Central LondonProperty Management35 Cadogan Street, London SW3 2PRTel: 020 7052 [email protected]
Mayfair – Head Office13 Hill Street, London W1J 5LQTel: 020 7629 7282 [email protected]
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