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© New Zealand Qualifications Authority, 2016. All rights reserved.No part of this publication may be reproduced by any means without the prior permission of the New Zealand Qualifications Authority.

Level 3 Media Studies, 201691490 Demonstrate understanding of an aspect of a

media industry

2.00 p.m. Tuesday 29 November 2016 Credits: Four

Achievement Achievement with Merit Achievement with ExcellenceDemonstrate understanding of an aspect of a media industry.

Demonstrate in-depth understanding of an aspect of a media industry.

Demonstrate perceptive understanding of an aspect of a media industry.

Check that the National Student Number (NSN) on your admission slip is the same as the number at the top of this page.

You should write an essay on ONE of the nine statements in this booklet.

If you need more room for any answer, use the extra space provided at the back of this booklet.

Check that this booklet has pages 2 – 12 in the correct order and that none of these pages is blank.

YOU MUST HAND THIS BOOKLET TO THE SUPERVISOR AT THE END OF THE EXAMINATION.

ASSESSOR’S USE ONLY

TOTAL

HighExcellence

7

INSTRUCTIONS

Choose ONE media industry that you have studied.

Write an essay discussing the operation of an aspect of your chosen media industry, by responding to ONE of the statements below. You should aim to evaluate the impact of your chosen aspect on the industry and / or society, and you may agree and / or disagree with your chosen statement.

Use page 3 to write your chosen media industry, aspect of the media industry, statement number, and to plan your essay.

Begin your essay on page 4.

STATEMENTS (Choose ONE)

1. Social media is a powerful force on media industries.

2. Media industries struggle to keep up with technological change.

3. Media industries change in response to society.

4. Media producers must find new ways to make money.

5. Media industries are interested only in the mainstream.

6. Governments control media industries.

7. Consumers demand unlimited access to media industries.

8. Media industries are a vital taonga* for Māori.

* Taonga refers to a valuable resource or treasure.

9. Piracy is the biggest threat to media producers.

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Media Studies 91490, 2016

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PLANNING Descrip!!,.o~ qf this aspect of your chosen media industry:

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How and I or why this aspect operates in your chosen media industry:

The impact of the aspect for your chosen media industry:

The wider significance of the imp'9t for your chosen media industry and I or society:

Media Studies 91490, 2016

ASSESSOR'S USE ONLY

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ASSESSOR'S The suggested maximum length for your essay is 1000 words (7-8 pages). The quality of your useONLv

writing is more important than the length of your essay.

Draw conclusions about the wider significance of the impact for your chosen media industry and / or society by including relevant , specific support.ing detail from media text(s) and/or evidence from other sources .

'begin your essay here:

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Media Studies 91490 , 2016

Low Excellence exemplar for Media Studies 91490 2016 Total score 7

Q Grade score Annotation

2 E7 The candidate provides a detailed analysis of the struggles that the newspaper industry has had, keeping up with the pace of technological change (Statement 2), using relevant, specific supporting details from a range of media texts and other sources.

Pages 4–6 provide an overview of the issues and struggles that the newspaper industry has had in moving to an online environment, with clear examples, and a range of supporting quotes. The candidate analyses the impact that the Internet has had on the industry (pages 7–9), providing evidence of recent mergers of media companies, and the implications of these changes on the industry and wider society. The candidate begins to provide perceptive insight in evaluating the wider implications of these changes on society (pages 9–11), newspaper readership, and the rise of alternative news content.

To achieve a higher grade, the candidate needed additional supporting detail in their evaluation, to help reinforce their argument about the impact technology is having on the industry and society.