Leverage Energizer’s Full Portfolioto Address Different Device Needs & Economic Conditions

2011-11 Global Device Inventory Study

• Digital Camera• Portable DVD

player• Portable

computer• Smoke Detector

• Portable Stereo• Clock radio/clocks• Smoke alarms• Toy with motorised moving

parts• Remote control vehicle

• Wireless mouse• Game Controller• Toothbrush with

disposable batteries

• Educational learning toy

• Electric shaver• Digital Camera• Portable video

player• Portable

computer

2

Low Drain Medium Drain High Drain

Eveready has a full battery portfolio that meets the needs of all types of devices

Camera & Photo Gaming Toys Entertainment Home

• Digital Camera • Video Game• Electronic Game• Wireless game

controller (e.g. Wii remote).

• Toy with motorized moving parts

• Media Player • Remote Control• Portable DVD

player• Portable

computer

• Smoke Alarm

Devices most frequently powered by Lithium are High-tech & High-Use = Requiring more power.

Digital camera’s remain the #1 device, but Lithium is expanding into Toys, Gaming, Entertainment & Home use

Savvy Families

In a hurry

The Techies

Chargers Common devices usedTarget consumers

Energizer Compact Energizer Smart

Energizer Value

Eveready Value

RECHARGE RANGE IN A NUTSHELL

Come with pre-charged UNIVERSAL batteries

Come with pre-charged EXTREME batteries

Eveready Family Charger

Energizer1 Hour

Energizer15-min

EnergizerFlexible