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LEVERAGING A BLOG TO SHARE YOUR BEST LIFE AND CREATE AMAZING OPPORTUNITIES
LEVERAGING A BLOGTO SHARE YOUR BEST LIFE AND CREATE AMAZING OPPORTUNITIES
HEATH & ALYSSA
A LITTLE MORE ABOUT US…
HEATH & ALYSSA
A LITTLE MORE ABOUT US…
HEATH & ALYSSA
A LITTLE MORE ABOUT US…
HEATH & ALYSSA
▸ Five Parts of Our Talk:
▸ What blogging has made possible for us
▸ Starting a blog
▸ Becoming a blogger
▸ Growing a blog
▸ Monetizing a blog
LEVERAGING YOUR BLOG
WHAT BLOGGING HAS MADE POSSIBLE FOR US
PART ONE:
PART ONE: WHAT BLOGGING CAN DO FOR YOU
▸ A chance to share our story
▸ Community
▸ Business Growth
▸ Authority and Credibility
▸ Freedom
HOW OUR BLOG HAS CHANGED OUR LIFE
STARTING A BLOGPART TWO:
PART TWO: STARTING A BLOG
▸ Share your story
▸ Establish your authority and credibility
▸ Give others a chance to live vicariously through you
▸ Improve your writing and communication skills
▸ Keep a virtual journal
▸ To grow your business
WHY DO YOU WANT TO START A BLOG?
PART TWO: STARTING A BLOG
▸ Domain
▸ Hosting
▸ Wordpress
▸ Use a free tutorial for set up
THREE THINGS YOU NEED TO START
BECOMING A BLOGGERPART THREE:
PART THREE: BECOMING A BLOGGER
▸ Choosing your domain
▸ Picking a blog topic
▸ Sharing your story
WHAT SETS YOU APART AS A BLOGGER?
PART THREE: BECOMING A BLOGGER
▸ What is it you’re hoping to gain from your blog?
SETTING GOALS FOR YOUR BLOG
PART THREE: BECOMING A BLOGGER
▸ Web Traffic
▸ Comments and Shares
▸ Email Subscribers
▸ Number of Posts
METRICS
Things you can’t control
What you can control
PART THREE: BECOMING A BLOGGER
OUR POSTS FROM THE PAST FIVE YEARS
PART THREE: BECOMING A BLOGGER
▸ Focus on effort, not outcome.
SETTING GOALS FOR YOUR BLOG
PART THREE: BECOMING A BLOGGER
▸ Be genuine and honest
▸ Write 1,000 words per day
▸ Read often
▸ Learn who you’re writing for
▸ Do something worth writing about
TIPS FOR BECOMING A BETTER WRITER
GROWING YOUR BLOGPART FOUR:
PART FOUR: GROWING YOUR BLOG
▸ #1 Focus on your content
▸ Publish great content consistently
▸ Write great titles
▸ Take better photos
STRATEGIES
PART FOUR: GROWING YOUR BLOG
▸ #2 Share your work
▸ Social media
▸ Use shareable plugins
▸ App Sumo
▸ Mash Share
STRATEGIES
PART FOUR: GROWING YOUR BLOG
▸ #3 Understand the tech side of your blog
▸ Learn basic SEO
▸ Yoast plugin
▸ Make sure your site is responsive
▸ Make sure your site is fast
STRATEGIES
PART FOUR: GROWING YOUR BLOG
▸ #4 Be a community member
▸ Connect with other bloggers
▸ Guest blog on others’ sites
▸ Invite others to guest blog on your site
STRATEGIES
MONETIZING YOUR BLOGPART FIVE:
PART FIVE: MONETIZING YOUR BLOG
▸ When you have enough traffic
▸ When you’ve built an audience in your niche
▸ When you have trust with your audience
WHEN TO FOCUS ON MONETIZING
PART FIVE: MONETIZING YOUR BLOG
▸ 2011-2013: Had no idea how people made money
▸ 2014: $0
▸ 2015: $0
▸ 2016: $5,564.01
▸ 2017: $27,042.72 (after expenses)
▸ 2018: $95,795.05 (after expenses)
OUR TIMELINE
Back when we had no idea how bloggers made money at all
PART FIVE: MONETIZING YOUR BLOG
▸ Undefined audience
▸ Bad partnerships
▸ It distracts from creating great content
THE DANGERS OF MONETIZING TOO EARLY
PART FIVE: MONETIZING YOUR BLOG
▸ Ads
▸ Affiliates
▸ Sponsorships
WAYS TO MAKE MONEY BLOGGING: MARKETING
PART FIVE: MONETIZING YOUR BLOG
▸ Digital products
▸ Ebooks, online courses, printables, downloads, etc.
▸ Physical Products
▸ Shirts, stickers, handmade items, etc.
▸ Consulting or Coaching
▸ Services
WAYS TO MAKE MONEY BLOGGING: CREATION
PART FIVE: MONETIZING YOUR BLOG
▸ Marketing
▸ Get started sooner
▸ Lower barriers to entry
▸ Creation
▸ More control and ownership
▸ Higher earning potential
WAYS TO MAKE MONEY BLOGGING
PART FIVE: MONETIZING YOUR BLOG
▸ If you love writing, publish books.
▸ If you like being with people, host a conference.
▸ If you don’t like creating products, focus on marketing efforts.
MONETIZE YOUR STRENGTHS
HEATH & ALYSSA
▸ Don’t compare yourself to others
▸ Chase your curiosity
▸ Know that your story matters
AS YOU GET STARTED
LEVERAGING A BLOGTO SHARE YOUR BEST LIFE AND CREATE AMAZING OPPORTUNITIES
