Leveraging data science to keep commerce safe

July 21, 2015

Alan Krumholz, Principal Data Scientist

Merchant Intelligence for safer, more profitable

commerce

• Eleven years of data

• Tens of millions of merchants

• Hundreds of millions of websites

• Over a billion data points

Who is the G-2?

?

Payments Ecosystem

?

Payments Ecosystem

?

Payments Ecosystem

Monitoring sites for compliance

Monitoring sites for compliance 52%

False Positive Rate

CASI

NO

, PO

KER,

BET

, BLA

CKJA

CK

…

Clean WebsitesViolating Websites

A more elegant approach

13%False Positive Rate

Model Results

52%False Positive Rate 3%

False Positive Rate

Clean WebsitesViolating Websites

14% 21%

42%

99%

Counterfeit in marketplace

Beyond words

Making efficient and cost effective boarding decisions

Proprietary G2 Data + Third Party Data = 99% accurate 85% precise model

Score

Likelihood of violation in the next 12 months?

Data Matching

Graph Analytics

MerchantsWebsites

Thank You!

Alan Krumholzakrumholz@g2llc.com