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Sarah SchuppCEO, UniversityParent.com

Kerri FowlerAssistant Director, Parents & Families ServicesNorth Carolina State University

November 4, 2015

Leveraging Data to Show How Family Involvement Impacts Retention

Parents want information early and

often

Rather than all at once, parents want relevant content at the right time

53% of parent offices

located in Student Affairs

6% Enrollment

Management

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What do the national data tell us about parent priorities?

www.noellevitz.com/PSI

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Summary satisfaction scores: Parent Satisfaction Inventory

Percent satisfied or very satisfied

Parents Four-Year Private Students

Four-Year Public Students

0%10%20%30%40%50%60%70%80%90% 78%

58% 56%

2014 Form An: 14,920Copyright 2014, Noel-Levitz, LLC

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Scales in order of importance: Parent Satisfaction Inventory1. (tie) Concern for the Individual1. (tie) Instructional Effectiveness3. Academic Advising Effectiveness4. Campus Climate5. Recruitment and Financial Aid6. Service Excellence7. Safety and Security 8. Student Centeredness 9. Registration Effectiveness10. Campus Support Services11. Campus Life2014 Form An: 14,920Copyright 2014, Noel-Levitz, LLC

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Rank comparison of scales: Parents and Students

2014 Form ACopyright 2014, Noel-Levitz, Inc.

Scale Parent Rank Student RankConcern for the Individual 1 (tie) 4 (tie)Instructional effectiveness 1 (tie) 1Academic advising 3 2Campus climate 4 4 (tie)Recruitment and financial aid 5 6Service excellence 6 9Safety and security 7 7 (tie)Student centeredness 8 3Registration effectiveness 9 7 (tie)Campus support services 10 10Campus life 11 11

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Top strengths and challenges: Parent Satisfaction InventoryTop Strengths: The campus is safe and

secure. The content of course’s

within my child’s major is valuable.

There is a commitment to academic excellence on this campus.

My child is able to experience intellectual growth here.

Nearly all of the faculty are knowledgeable in their field.

Top Challenges: The instruction in my

child’s major is excellent. Security staff respond

quickly in emergencies. Academic advisors are

concerned about my child’s success as an individual.

Academic advisors are knowledgeable about requirements for major within their areas.

Tuition paid is a worthwhile investment.

2014 Form An: 14,920Copyright 2014, Noel-Levitz, LLC

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Interesting observations on the PSI results:Most important item: Campus is safe and secure for all students. Least important item: The amount of student parking space on campus is adequate.

Highest satisfaction item: This institution has a good reputation within the community.Lowest satisfaction item: The amount of student parking space on this campus is adequate.

Smallest performance gap: This institution has a good reputation within the community. Largest performance gap: Adequate financial aid is available for my child.

2014 Form An: 14,920Copyright 2014, Noel-Levitz, LLC.

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Use these types of data to determine your communication

with parents

Located in Raleigh, NC 34,000 total students 25,000 undergraduates Land grant institution, largest in NC 12 colleges representing diverse

academic fields Known for STEM areas 3 sections composing one campus:

North and Central (Main campus), Centennial Campus,

Biomedical Centennial Campus

Campus Example: NC State University

Undergraduate Admissions Registration and Records Scholarships and Financial Aid Summer START program EMAS communications Joyner Visitor Center Parents & Families Services

Division of Enrollment Management and Services

Serving prospective students & families through admission, enrollment, persistence, and graduation; touching all aspects of the student and family experience.

Parents’ HelpLine Phone & Email Handbook/Calendar Website Print and Electronic Newsletters Emergency Communications Parent & Family Events University events and programs* Partner Presentations Online Resources Social Media

Office of Parents & Families Services

Helpline: 919.515.2441 Email: ncstateparents@ncsu.eduWebsite: parents.ncsu.edu

A PACK PARENT is identified as any NC State student's primary resource and support. Whether you are the mother, father, grandparent, sibling, partner, friend or primary guardian of an NC State student, you are a consistent source of support and reinforcement that is directly related to your student's personal development and academic achievements. NC State recognizes this vital role you play in your student’s education and promotes your continued support by collaborating with you through NC State Parents & Families Services to provide you with resources to best help you stay informed and connected to the university and, of course, to your student.

Serving PACK PARENTs

Outreach to Parents

University Events & Programs Daily admissions information sessions at the Joyner Visitor Center (recruitment) Parent Orientation (Summer and January) College recruitment and yield events Experience NC State (yield event) Pack previews (recruitment and yield) University open house (recruitment and yield) Transfer student events (recruitment, yield, and current) 90+ events annually

Parents & Families Services Events Parents & Families Weekend Spring Fling First in Family luncheon Transfer and spring admit luncheons Partner receptions Emergency response training and events

The Parent Satisfaction Inventory™ at NC State

Why is gathering the opinions of our parents so important? As a newly (<3 yrs) reorganized office, we didn't want to rely on

previous knowledge or assumptions. 

We wanted to be certain we were serving our parents in ways that directly related to their interests and needs.

How the instrument has been beneficial for NC State: The responses provide direction and justification for new programs and

initiatives offered through the Office of Parents & Families Services.

The data received also provides valuable insight for the larger mission of Enrollment Management and the University.

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Questions and discussion

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Thank you for joining us today.Sarah Schupp, CEOUniversityParent.comEmail: sarah@universityparent.comPhone: 866.721.1357Twitter: @sarah_schuppKerri Fowler, Assistant Director, Parents & Families ServicesNorth Carolina State UniversityEmail: kafowler@ncsu.eduPhone: 919.515.9242

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Satisfaction with tuition as a worthwhile investment

Tuition paid is a worthwhile investment (Students)

Tuition paid is a worthwhile investment (Parents)

43%

26%

45%

71%

88%

97%

Importance Satisfaction Gap2014 Form AStudents at four-year privates: n: 275,167Parents at four-year institutions: n: 14,920© 2014, Noel-Levitz, LLC

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Satisfaction with campus security staff

Security staff respond quickly in emergencies (Students)

Security staff respond quickly in emergencies (Parents)

30%

20%

54%

77%

84%

97%

Importance Satisfaction Gap

2014 Form AStudents at four-year privates: n: 275,167Parents at four-year institutions: n: 14,920© 2014, Noel-Levitz, LLC

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Satisfaction with advising

Academic advisors are concerned about my success as an individual (Students)

Academic advisors are concerned about my child's success as an individual

(Parents)

22%

30%

62%

67%

84%

97%

Importance Satisfaction Gap

2014 Form AStudents at four-year privates: n: 275,167Parents at four-year institutions: n: 14,920© 2014, Noel-Levitz, LLC