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presents

LinkedIn GroupsHow to build brand and authority.

Kathy HokunsonJanuary 26, 2012

What is a LinkedIn Group?

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According to LinkedIn – use Groups to:

• Quickly discover the most popular discussions in your professional community.

• Have an active part in determining the top discussionsby liking and commenting.

• Follow the most influential people in your groupsby checking the top influencers board.

• See both member-generated discussions and newsin one setting.

• Find interesting discussions by seeing who likeda discussion and how many people commented.

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Why?

1. Engage your clients and prospects2. Build brand identity through thought leadership.

Who?

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Purpose

Generate Leads

EngageCustomer

s

Build Brand

Thought Leadersh

ip

Develop New

Audience

What type?

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Open Groups vs. Closed Groups

Today’s BOLT BUZZ WORD

MEP

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Plan Build Manage

How?

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Choose a group name• Keywords to attract new members.• Don’t get cute.• What will drive interest and engagement?

Plan Build Manage

How?

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If you build it … they will come?

Picture from TotalFilm.com

Plan Build Manage

How?

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• Invite members through your connections

• Invite members through your teams connections

• Search LinkedIn for people that fit your target audience and begin a dialogue– Then invite them. Always

connect before pitching.

If you build it … they will come?

Picture from TotalFilm.com

Building your group

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• Include something of value like a white paper.

• Establish clear and simple rules of the road for group and enforce them consistently and strictly. Rules

• Consider what can you speak to to build your thought leadership.Content

• Respond and further every discussion or comment posted.Engagement

• You must enforce rules and moderate closely to create a successful community and forum

Management

Plan Build Manage

So what?

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Resources

• Boxcar Marketing• Lewis Howes• Linkedin Blog• Hubspot

Resources from today’s broadcast can be found athttp://bitly.com/wrxzXU

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Questions?

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