Date post: | 14-Sep-2014 |
Category: |
Business |
View: | 2,597 times |
Download: | 1 times |
Leveraging multi-media content across the enterprise: A multi-disciplinary approach with tangible outcomes
133,000 Employees
$8.9 Billion In Revenue (USD)
15,000,000+ End-users Served Daily
6,000 Main Sites
3,500+ Clients
7 Client Segments Corporate, Education, Health Care, Government,
Remote Sites, Senior Living and Sports & Leisure
Our Services: Quality of Life services include
an array of capabilities, such as:
• Facilities Management
• Engineering & Maintenance
• Asset Life Cycle Management
• Food Services
• Concierge
• Housekeeping / Custodial
and many more.
Our Commitments: • Sustainability
• Diversity & Inclusion
• Employee Development
• Local Communities
- Sodexo Foundation
- Better Tomorrow Plan
Sodexo North America: Key Facts
2
Communications Ecosystem 2.0
Marketing Ecosystem 2.0
Public Relations | Brand
Creative
Ma
rke
tin
g | R
ese
arc
h
Sale
s
• Early engagement
• Faster speed
to market
• Same voice
• On-message
• Curation v.
Storage
• Conversation v.
‘Newsmaking’
A Practical Application | Thought Leadership
• Connect with prospects and clients at a higher level
• Speak the same language
• Equate relevant solutions to present and future business imperatives
• Drive brand position
REPLACE
THE IMAGE:
Right click >
Background
layout…
Select Filling
with image or
texture
Insert from…
File button
Select your
picture
Close window
On a dark
background
remove the
STOP Hunger
color logo
http://bit.ly/2014WorkplaceTrends
REPLACE
THE IMAGE:
Right click >
Background
layout…
Select Filling
with image or
texture
Insert from…
File button
Select your
picture
Close window
On a dark
background
remove the
STOP Hunger
color logo
http://bit.ly/2014WorkplaceTrends_report
Executive Sponsorship & Spokespeople
Video | Satellite Media Tour
INFOGRAPHICS
page 9 On-site Service Solutions
Mobile App
page 10 On-site Service Solutions
Search iTunes Store: Sodexo Innovation
Social
page 11 On-site Service Solutions
Positioning Content Within The Sales Pipeline
page 12 On-site Service Solutions
• Twitter, FB
conversations
• Strategic
placement
(Times Square)
• Blogging
• Press Kits
• Prospecting
letters
Conversations • Concept
Illustration
• Teaching for
Differentiation
• Strategic
Conversations
• Quarterly review
page 13
Re-think Your Metrics
Exposure
• Hits
• Visits
• Comments
• Share of voice
Engagement Influence Action
• Click-thru
• Repeat visits
• Duration
• Subscriptions
• Re-posts
• Market
awareness
• Purchase
behavior
• Likelihood to
recommend
• In-person
engagement
• Top of funnel
• Buy decision
• Conversation
Leveraging multi-media content across the enterprise A multi-disciplinary approach with tangible outcomes