LEVERAGING SOCIAL MEDIA: BECOMING A

NETWORKED ARTS NONPROFIT

Listening Cohort GroupConference Call 4: August 2, 2011

Track 1: Beginner

Julie Pippert and Beth Kanter, Zoetica

Welcome!

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Please use *6 to Mute your conference line

While we’re waiting for everyone to arriveType into the chat: What is your burning question about effective listening?

Flickr Photo by Malinki

This call is being recorded

* 2

LEVERAGING SOCIAL MEDIA: BECOMING A

NETWORKED ARTS NONPROFIT

Listening Cohort GroupConference Call 4: August 2, 2011

Track 1: Beginner

Julie Pippert and Beth Kanter, Zoetica

Julie Pippert

Agenda

Roll Call (5 minutes)Where we’ve been, where we’re headed (15 minutes)Listening Experiment: Reports(15 minutes)Peer Assist (20 minutes)Reflection and Next Call (5 minutes)

Roll Call: Phone/Voice

When I call your name, Unmute by *7, say hello and Mute by *6

http://zoetica-training.wikispaces.com/Participants+Track+1

Wiki: Remember Your Journals

Reflections to add as you:

What did you do?What did you learn?What is not yet clear?

Face-to-Face Workshop

Present your experiment:What you didResultsLessons Learn

Learning Culmination WorkshopWeek of October 10th

Ignite Style Presentation OR

Small Group Verbal Presentation

Implementation Grant: $2,500

Last month we shared ……..

Last Month We Covered Heavy Lifting …

This includes:-identifying your keywords and doing searches-cutting and pasting the urls of those searches into your reader software-organizing your initial set up so it makes sense-daily habit of reading, analyzing, and reporting -maintaining your system-reporting

What did you put into practice?Where did you get stuck?What help do you need?

Don’t Panic!!

Avoiding Information Overload …..

Mindful Choices

Take Breaks

Time Box

People Filters

POSITIVE MENTIONS:

Summarize the key themes: Is this what you want people to know, think, feel, or do? Has anything changed when you look at the themes over time?

Link to a couple of examples: Title of Post/Article, AuthorPull out any insightful quotesNEGATIVE MENTIONS:

Summarize the key themes : What is a perception? What is a true complaint? How can you address it or fix the problem? Who needs to know? New issue or recurring?

Link to a couple of examples: Title of Post/Article, AuthorPull out any insightful quotesNEUTRAL MENTIONS:

Summarize the key themes:

Report Template: Summarize First

ACTION:Summarize what you’ve learned related to your program, brand, or issue. What decisions can you make?Describe in a sentence any ideas for applying the information in your outreach, messaging, program improvement, etcNew Ideas for content, programs, etc.Influencers: Identify any individuals that you think may be influencers in the social media space that you want to cultivate Engagement: Where have you engaged with individuals?

DISTRIBUTION:Who should receive a copy of the report?

Once A Month: Look at Your Reports …..

Regular Time for Reflection

Are the topics of conversation changing?

Is the tone, sentiment, or volume changing?

Where are the most interesting conversations taking place?

What does this mean for your strategy or programs? How can you use the information to improve what your are doing?

Is there great content (stories) that you can repurpose elsewhere?

Peer Assist

*6 mute*7 unmute

Reflection and Closing

• One minute of silence• Type into Chat: What is one thing you are going to do for your Listening experiment before we meet again?

Check out the Twitter experiment on the wiki: http://zoetica-training.wikispaces.com/twitter

Homework: Have a Listening Report Ready for the September Call

Listening Template on the Wiki

Notes on the Wiki, Next Meeting September 13th