Date post: | 27-Jan-2017 |
Category: |
Services |
Upload: | rachel-a-price |
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Basic steps1. Define objectives
2. Recruit participants
3. Screen participants
4. Conduct interviews
5. Analyze findings
Recruiting participantsUse a recruiter for large studies, or when your participants are not easily accessible to you.
Recruiting participantsRecruit participants yourself for small studies, or when you have direct access to participants (your co-workers).
Analyzing for taxonomy implications
The axes on which they want to pivot (taxonomies)
How people need content grouped based on what they usually do (structure)
The language they use (terms)
Analyzing for taxonomy implications
The axes on which they want to pivot (taxonomies)
How people need content grouped based on what they do (structure)
The language they use (terms)
Analyzing for taxonomy implications
The axes on which they want to pivot (taxonomies)
How people need content grouped based on what they usually do (structure)
The language they use (terms)
Are you thinking this right now? Not sometime. Now. Start small.
“That makes sense, we should do that sometime.”
Sarah [email protected]
Rachel [email protected]
Image credits
Arrows in targets: https://flic.kr/p/5oTsVq
Hitchcock street scene: https://flic.kr/p/qNAnSx
All other images created by the authors.