Date post: | 15-Jul-2015 |
Category: |
Recruiting & HR |
Upload: | linkedin-talent-solutions |
View: | 460 times |
Download: | 0 times |
Stephanie Wilbrandt & Jill Bockenstette Media & Marketing Solutions Consultants
Drive leads through content marketing on LinkedIn
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v Ex-agency recruiter v 6 years at a global job board v Brand strategy, search marketing, email marketing,
social media strategy v Today I help staffing & recruiting firms unlock
opportunity on LinkedIn by getting their brand in front of the right members at the right time
Stephanie Wilbrandt Media & Marketing Consultant LinkedIn | Chicago, IL
Jill Bockenstette Media & Marketing Consultant LinkedIn | Chicago, IL
v 8 years at a global job board and SAAS company working with both enterprise clients and staffing agencies
v Well versed on recruiting landscape evolution v Today I help staffing & recruiting firms strategize ways to
be an agency of choice by using highly scalable tools to reach new candidates and prospects
Topics we’re going to cover Game plan for the next 25 minutes
Ø Value of content marketing Ø Creative ways to expand on your current posting strategy Ø Drive new leads with comprehensive targeting Ø Success stories
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Content Marketing: Producing information that engages your target audience to educate and convert
Success in marketing today is not based solely on quantity; quality of engagement is essential.
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Social media, social selling and content marketing is not just your job… Everyone in your business needs to be involved.
Knowledge Be the definitive
professional publishing platform
Network Connect all of the world’s
professionals
Identity Be the professional
profile of record
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Why are professionals on LinkedIn?
Step 1: Use a targeting framework to define your content audience(s)
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Now that you have followers, engage them
Persona Professional Personal Behavioral
Candidate
Title Seniority Experience Skill Education
Age Gender Location
Active on mobile Time spent online
Client
Employee
Step 2: Develop a content calendar
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Set yourself up for success
Monday Tuesday Wednesday Thursday Friday
Status Update
We couldn’t be more excited to announce this...
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Friday fun: insert image of team lunch OR any catchy image found online OR interesting fun fact.
Content Type
Press release Job post link Blog post Event registration Image
Target Audience
Clients UX designers Engineers Students Everybody
Publish Where
LinkedIn, Facebook LinkedIn, Twitter LinkedIn, Twitter LinkedIn, Facebook, Twitter
LinkedIn, Facebook, Instagram, Pinterest
Content Themes:
Thought Leadership Talent Brand Company/product
news Event promotion Just for fun
Narrow Down Your Audience
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Targeting Sponsored Updates Company Updates
Location ✔ ✔
Company Size, Industry ✔ ✔
Function, Seniority ✔ ✔
Company Name ✔
Job Title ✔
School ✔
Skills ✔
Group Membership ✔
Gender ✔
Age ✔
Negative targeting ✔
Sponsored Updates Best Practices
1. Always aim to target 100,000 members+ per campaign
2. Budget at least $500/campaign
3. Diversify your content