Date post: | 29-Nov-2014 |
Category: |
Business |
Upload: | cheryl-mitchell |
View: | 275 times |
Download: | 2 times |
THE ORIGINALBLUE JEANS
LEVI’S STRATUSS & CO.
Cheryl Mitchell
Background
Campaign
•501 Jeans
•Contest/Giveaway
Target Audience
•Youthful
•Hipster, rockers, fashionistas & vintage buffs.
•13-34
•Risky/Cutting edge
Spokes Models
Lorde Adam Levine
Tactics
#501
Measuring Success
•Levi’s Sales (Focus on “501” Design)
•Google analytics
Mobile Strategy
•Online & Mobile Ads.
•QR code Implementation
•Mobile application
Budget 25% Mission Control for monitoring purposes
25% Google Adwords, Facebook Ads, Internet Marketing Campaign (SEO/PPC)
10% App Development and QR code management
10% Major Social Media platforms/ Main Website (i.e Facebook, Instagram, Twitter)
10% Celebrity endorsements
20% Compensation of both those involved on this project and contest prizes
5 million dollars
Summary“Keeping and gaining customer
loyalty”
Loyalty $$$$Relevance/ Connection