LEVIS STRAUSS &

CO.

LEVIS STRAUSS

FOUNDED BY BAVARIAN IMMIGRANT IN 1853

BRANDS & CO’S

LEVIS. LEVIS DOCKERS. LEVIS SIGNATURE

&TRADE.

HISTORY OF LEVIS

Levi and Jacob were the inventors of levis. Jacob was the tailor who in the early 1870s first fashioned heavy cotton cloth, thread and metal rivets into sturdy "waist overalls" for miners seeking durable work pants. Levi in turn met Jacob's needs for patenting and mass production of the product, enthusiastically embracing the idea and bringing it to life. The two created what would become the most popular clothing in the world — BLUE JEANS

LEVIS DOCKERS

LEVIS SIGNATURE

Four core values of Levi Strauss & Co:

• Empathy,• Originality, • Integrity and • Courage.

Empathy—Walking in Other People's Shoes

• Paying close attention • Understanding, • Appreciating and • Meeting the needs of consumers, retail customers, shareholders and each other as employees.

Originality—Being Authentic and Innovative

Innovation is the hallmark of their history..

Integrity—Doing the Right Thing

• Ethical conduct and social responsibility • Honest and trustworthy. • Integrity includes a willingness to do the right thing for their employees, brands, the company and society as a whole, even when personal, professional and social risks or economic pressures confront them. • This principle of responsible commercial success is embedded in the company's experience..

Courage—Standing Up For What We Believe

It means standing by their convictions.

Journey Of LeviStrauss &

Co.

1853 LeviStrauss was founded in 1853. It is one of the world’s largest brand-

name apparel marketers with sales throughout the world.

There is no other company with a comparable global presence in the jeans and casual pants .

Today , the levis trademark is one of the most recognized in the world and is registered in more than 160 countries

•1995 : Oct 18 - First dark indigo – dyed color to rough – textured fabric jeans was introduced.•1996 : May 5 - The first phase of the campaign begins with billboards and other outdoor advertisements that center on Levi's signature . Through this Levi Strauss is trying to regain market share.

•2001 : May 16 - The jeans technically which were work pants with a large pocket down one leg that was probably used to carry tools. They cost $1.75 at that time.•2002 : Oct 31 - Levi's signature set for

Wal-Mart Racks. •2004 : Jan 15 - Levi's signature hits the target. The mass priced Levi Strauss signature line filled into target stores’ 1227 units, marketing the brand’s second full rollout across a major US discounter.•2008 : Levi's is now one of the most popular brand.

DIFFERENT KINDS OF PRODUCTS

JEANS

T-SHIRTS

BAGS

BELTS

FOOT WEARS

MOBILE

Key Stats & Ratios

Quarterly(May '08)

Annual(2007)

Annual(TTM)

Net Profit Margin 0.07% 10.56% 9.84%

Operating Margin 5.37% 13.24% 12.04%

EBITD Margin - 14.78% 13.68%

Return on Average Assets

0.10% 16.28% 15.27%

Return on Average Equity

- - -

Employees 11,550 - -

MOTTO OF LEVIS

People love our clothes and trust our company.

We will market and distribute the most appealing and widely worn apparel brands.

Our products define quality, style and function.

We will clothe the world.