LexmarkBy Rosanna Nadal & Irina Yermolovich

Lexmark InternationalGlobal manufacturer of printing products and solutionsfor customers in more then 150 countries.

Printers a) Color and

monochrome laser printers b) all in one inkjet

printers Printing supplies Business and professional,

government and educational solutions

Extremely Competitive Business

Competition is tough in printing business

HP

Canon

Xerox

Epson

Old System Slow, inefficient and inaccurate Manual report creation

Cut and paste results from spreadsheets

Obsolete intranet Reports are generated by analysts,

not users Data is inaccurate and old

BI (Business Intelligence) Solution

Retail BI System Analytics

Business Analytics (BA)

New System

Regionalmanages

Merchandisers

Field Sales

Representatives

Marketinganalysts

Financial analysts

Buyers

Lexmark

MicroStrategy’s Classification of BA Tools: Enterprise reporting Cube analysis Ad hoc querying and analysis Statistical analysis and data mining Report delivery and alerting

OLAP vs. OLTPCorporate Transaction Processing is a critical

part on Business

OLTP Processing repetitive

transactions in large quantities Simple data manipulations

OLAP Processing many data

items in complex relationships

Analysis of relationships and patterns

Processing specific open ended questions

Types of Analytical Processing

1. Categorical analysis

2. Exegetical analysis (Drill-down analysis)

3. Contemplative analysis

4. Formulaic analysis

Characteristics of OLAP

1. Multidimensional conceptual view for formulating queries

2. Transparency to the user3. Easy accessibility: batch and online access4. Consistent reporting performance5. Client/server architecture: the use of distributed

resources6. Generic dimensionality

Characteristics of OLAP

7. Dynamic sparse matrix handling8. Multi-user support rather than support for only a

single user9. Unrestricted cross-dimensional operations10. Intuitive data manipulation11. Flexible reporting12. Unlimited dimensions and aggregation level

Reports and Queries

Routine Reports

Ad Hoc (on demand) reports

Scorecards and Dashboards

Ad Hoc queries

SQL querying

Multidimensionality Dimensions

Measures

Time

Cube Analysis and Views

Results

Information is Timely Accurate Detailed

Increased profitability New sales opportunities Increased partner loyalty Elimination of inventory

problems

Results

All employees are using the system Improvement in performance

Managerial improvement Business Trends Consumer Demand Better decision on pricing and promotions Better customer and partner service

Top Company on a printing market and preferred supplier

The EndApplause!!!!!!!!!!