LGBTQ in the Music Business: Where is the Representation?

@glaad#musicbiz2017

Zeke StokesVice President

GLAAD

Cody AlanHost/Producer

CMT/iHeartRadio

Kristen Ellis-Henderson

Guitarist/FounderAntigone Rising

Ty HerndonSongwriter &

Recording Artist

Matt YazgeHead of Brand

PartnershipsNielsen Music

Our Panel

@zekestokes @CMTCody @antigonerising @tyherndoncom @MattYazge

Our Panel

Who is GLAAD?

The world’s gay, lesbian, bisexual, transgender, and queer (LGBTQ) media advocacy organization

Source: Harris Poll

1. Young people are more likely to identify as LGBTQ

2. Young people are much more likely to be LGBTQ allies

Music is important to LGBT fans

Passion:Music Fans: Live Music:

92% 68%Attend at least one live music

event in a year

(vs 63% for non-LGBT)

They are a passionate consumer group for the music industry

Nielsen Live 360 2016

of LGBT music listeners say they would

be completely lost without their music

53%of LGBT consumers consider

themselves music fans

LGBT Audience important across distribution

Nielsen M360 2016

Q68 / Q69. In the past 12 months, which of the following did you use to listen to music? / In a typical week, which of the following do you use to listen to music?

Q79a. Music Service Usage – Past 12 Months

Base: Music Listeners (2221)

51% 51%44%

38%33%

28%23%

9%

44%

70%

38%

24%

44%

31%

20%

6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Songs fromyour own

digital musiclibrary

RegularAM/FM Radiostation (over

the air)

VideoStreaming

On DemandAudio

Streaming

CDs ProgrammedAudio

Streaming

Satellite Radio Vinylrecords/LPs

How Do You Listen to Music? LGBT Non-LGBT(Past 12 month usage)

LGBT fans more likely to listen to many genresWith Country and Christian/Gospel being the notable exceptions

Nielsen Music 360 2016Q105s_4. How often, if ever, do you listen to the following genres of music?

86%79%

62%55%

51%47% 45% 45% 43% 43%

34%30%

106 109 108 117 99 77 114 132 153 100 151 720

20

40

60

80

100

120

140

160

180

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Rock (Net) Pop/ Top40

R&B AdultContemp

Hip Hop Country Jazz (Net) Folk EDM Rap World Christian/Gospel

Genres Listened to by LGBT Fans Indexed to Non-LGBT Fans

@zekestokes @CMTCody @antigonerising @tyherndoncom @MattYazge

Our Panel

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