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LI Sherry, Marketing Director, BYD Overseas Group

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Overseas Marketing Dept Q4,2012
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Page 1: LI Sherry, Marketing Director, BYD Overseas Group

Overseas Marketing Dept Q4,2012

Page 2: LI Sherry, Marketing Director, BYD Overseas Group

Energy

Emissions

Overseas Marketing Dept

of all energy- related emissions

comes from transportation 30%

of global primary

energy used by transportation 25%

Q4,2012

Vehicle 1.7% of all vehicle in the

whole country is public transportation.

Public Transportation

Page 3: LI Sherry, Marketing Director, BYD Overseas Group

Overseas Marketing Dept

A City Bus consumes 120 liters / 33 gallons A single car consumes 4 liters / 1.1 gallons

One Diesel Bus in a Given Day is Equivalent to 30 Gasoline Cars!

(in fuel consumption and daily emissions contribution)

1:30 Ratio

The Ratio of one Day’s Driven Distance

Q4,2012

Page 4: LI Sherry, Marketing Director, BYD Overseas Group

Overseas Marketing Dept

The selling price of K9 is 1,500,000RMB (originally 2,000,000RMB, but with the public subsidies 500,000RMB, also not deduct the local government subsidies ) The selling price of fuel pubilc bus is 600,000RMB, and the price of diesel is 7.76RMB/L;K9 operating at the daytime, the average electric price is 1RMB/degree.

930,000 RMB Lower

Cost 1 year 2 years 3 years 4 years 5 years 6 years 7 years 8 years

Fuel Bus 60 87 115 142 170 197 224 252 279

Electric Bus 150 155 159 164 168 173 177 182 186

0

50

100

150

200

250

300

Co

st(

10

K/R

MB)

The 48th Month

Electric Bus – Economic Benefits Cost Advantage

Q4,2012

The use-cost of Electric bus' life span is lower than the fuel pubilc bus. 33%

(SZ Bus Example)

Page 5: LI Sherry, Marketing Director, BYD Overseas Group

City Bus Electric Bus

Daily Travel Distance 250 km (155 miles) 250 km (155 miles)

Daily Fuel Consumption 120 L (32 g) 0 L (0 g)

Fuel Price 6 HKD/L (22.7 HKD/g) 6 HKD/L (22.7 HKD/g)

kWh Consumed 0 kWh 320 kWh

Electricity Price 1.1 HKD/kWh 1.1 HKD/kWh

Daily Cost 720 HKD 352 HKD

Overseas Marketing Dept

(HK Bus Example)

According to diesel, Note: The price mentioned in the program is according to the current fuel and electric price in Hong Kong.

Daily Savings: 368 HKD/bus

Annual Savings: 129,904 HKD/bus

City Savings $288 M Annually!

Note: Estimating 353 days in operation per year and 17,215 buses in HK.

Daily Economic Impact to Change a City Bus to Electric Bus (Fuel Savings)

Electric Bus – Economic Benefits

Q4,2012

Page 6: LI Sherry, Marketing Director, BYD Overseas Group

Overseas Marketing Dept

Distance/day (km) 240

Diesel Bus CNG Bus Electric Bus Distance/day (mile) 150

Days in Service Annually

(day) 280

Years (year) 12

Diesel/CNG/Electricity

45 L/100 km 111.87 L/100 km 120 kWh/100 km

5.22 miles/gallon 2.1 miles/gallon 1.92 kWh/mile

4.17 USD/gallon 2.4 USD/gallon 0.06 USD/kWh

Fuel Cost ($) 402,621 576,000 58,061

Maintenance Cost ($) 300,000 250,000 150,000

Environment Cost($) 100,000 50,000 0

Initial Bus Cost ($) 350,000 450,000 650,000

LIFE TIME COST ($) 1,152,621 1,326,000 858,061

Source: http://www.shifttocng.com/

http://www.dieselnet.com/

(U.S. Bus Example)

Q4,2012

Electric Bus – Total Cost of Ownership Benefits

Page 7: LI Sherry, Marketing Director, BYD Overseas Group

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

Initial Bus Cost ($)

Environment Cost($)

Maintenance Cost ($)

Fuel Cost ($)

Electric Bus Savings

over Diesel: $294,560 over CNG: $467,939

Diesel Bus CNG Bus Electric Bus

The Lowest Cost Solution

Q4,2012 Overseas Marketing Dept

(U.S. Bus Example)

Page 8: LI Sherry, Marketing Director, BYD Overseas Group

Overseas Marketing Dept

Daily CO2 Reduction : 322 kg/bus

Annual CO2 Reduction : 113,666 kg/bus

City Avoids 2 million tons CO2 Annually!

City Bus Electric Bus

Daily Travel Distance 250 km (155 miles) 250 km (155 miles)

Fuel Saved 0 L (0 g) 120 L (32 g)

Equivalent CO2 Emissions 322 kg 0 kg

CO2 Avoidance 0 kg 322 kg

According to diesel, Source: U.S. Environmental Protection Agency

(HK Bus Example)

Note: Estimating 353 days in operation per year and 17,215 buses in HK.

Q4,2012

Daily Environmental Impact to Change a City Bus to Electric Bus (CO2 Emissions)

Electric Bus – Environmental Benefits

Page 9: LI Sherry, Marketing Director, BYD Overseas Group

NOx & Particulate Matters can exacerbate asthma, impair lung function and raise the risk of cardio-respiratory death. And the NOx & SO2 are the main source of acid rain.

London's 8,500 buses emit about 6,000 tons NOx and

13,000 tons Particulate Matters per year.

(Data source: Environment Report 2010, Transport for London.)

Overseas Marketing Dept Q4,2012

Electric Bus – Health Benefits

Page 10: LI Sherry, Marketing Director, BYD Overseas Group

AC charge: 5 Hours

100% Environmentally Friendly Battery

0 Emissions

>155 Miles

50 Miles/

100 kWh Low Operating Costs

In-Wheel Drive

Passenger-Oriented Design

Aluminium-alloy Body

BYD’s Electric Bus

Q4,2012 Overseas Marketing Dept

Page 11: LI Sherry, Marketing Director, BYD Overseas Group

Overseas Marketing Dept Q4,2012

Electric Bus Charger High power AC charging, no dependence on

commercial charging stations.

The electric bus can work as an energy

storage station, realizing V2V, V2L & V2G.

Page 12: LI Sherry, Marketing Director, BYD Overseas Group

Life Cycle Tests

- More than 6,000 cycles life

- High energy output and high

energy density

- Good performance in high

temperature

- Excellent consistency

0

10

20

30

40

50

60

70

80

90

100

110

120

0 200 400 600 800 1000 1200 1400 1600

Cycle no.

Ca

pa

cit

y R

ete

inti

on

(%

)

0

10

20 30

50 60 70

80 90

100 110

0 1000 2000 3000 4000

—1C/1C@RT

Charge: CC at 1C to 3.6V Discharge: CC at 1C to 2.0V

40

5000 6000

Cap

acit

y R

ete

nti

on

(%

)

Cycle No.

0

10

20 30

50 60 70

80 90

100 110

0 500 1000 1500 2000

—3C/3C@RT

Charge: CC at 3C to 3.6V Discharge: CC at 3C to 2.0V

40

2500 3000

Cap

acit

y R

ete

nti

on

(%

)

Cycle No.

0

10

20 30

50 60 70

80 90

100 110

0 400 800 1200 1600

—1C/1C@60℃

Charge: CC at 1C to 3.6V Discharge: CC at 1C to 2.0V

40

2000 2400

Cap

acit

y R

ete

nti

on

(%

)

Cycle No.

—1C/1C@RT

Pack: 100 cells in series Charge: CC at 1C to 3.6V/cell Discharge: CC at 1C to 2.0V/cell

Cycle No.

Core Competencies BYD Lithium Iron-Phosphate (Fe) Battery Module

Q4,2012 Overseas Marketing Dept

Page 13: LI Sherry, Marketing Director, BYD Overseas Group

Overseas Marketing Dept Q4,2012

■ Shenzhen

■ Shaoguan ■ Xi an

■ Changsha ■ Huizhou

■ Haikou

Bogota ■ ■ Rio de Janeiro

■ San Paulo Santiago ■

■ Copenhagen

■ Budapest ■ Amsterdam

■ Madrid ■ Barcelona

■ Szeged

■ Washington

Los Angeles ■

■ Toronto

■ Denver

■ New York

Indianapolis ■ ■ Vancouver

■ Chicago

Portland ■ Seattle ■

Oakland ■

■ Austin ■ San Antonio

Global Footprint

Page 14: LI Sherry, Marketing Director, BYD Overseas Group

Started: Jan., 2011

Fleet: 200+ BYD buses

Total Traveled: Over 10,31 mil. km

Single Bus: Over 83,000 km

(Updated by August 2012)

SHEN

ZHEN

Electric Bus Footprint – Asia-Pacific

Q4,2012 Overseas Marketing Dept

Page 15: LI Sherry, Marketing Director, BYD Overseas Group

CHANG

SHA

Overseas Marketing Dept

Started: Jan., 2011

Q4,2012

Electric Bus Footprint – Asia-Pacific

Page 16: LI Sherry, Marketing Director, BYD Overseas Group

SHAO GUAN

Started: Dec., 2011

XI’AN

Started: Aug., 2012

Q4,2012 Overseas Marketing Dept

Electric Bus Footprint – Asia-Pacific

Page 17: LI Sherry, Marketing Director, BYD Overseas Group

New Orleans APTA

11. Austin

12. San Antonio

Toronto

Overseas Marketing Dept

Electric Bus Footprint – North America

Page 18: LI Sherry, Marketing Director, BYD Overseas Group

Overseas Marketing Dept

Time: Oct., 21 2011 Program: Working with Hertz at Los Angeles International Airport

LOS ANGELES

Q4,2012

1st all electric shuttle bus in the world.

Page 19: LI Sherry, Marketing Director, BYD Overseas Group

Overseas Marketing Dept

Texas Alexandria

Colorado LA

Q4,2012

Page 20: LI Sherry, Marketing Director, BYD Overseas Group

AMSTERDAM Started: Apr., 2012

Program: shuttle bus at Netherlands Schiphol Airport

Overseas Marketing Dept Q4,2012

Electric Bus Footprint – Europe

Page 21: LI Sherry, Marketing Director, BYD Overseas Group

Overseas Marketing Dept

Budapest, Hungary

Barcelona, Spain

Madrid, Spain

Q4,2012

Electric Bus Footprint – Europe

Page 22: LI Sherry, Marketing Director, BYD Overseas Group

Overseas Marketing Dept

ROAD SHOW IN COLOMBIA

Q4,2012

Electric Bus Footprint – South America

Page 23: LI Sherry, Marketing Director, BYD Overseas Group

Overseas Marketing Dept

Time: May., 2012 BOGOTA

Q4,2012

Electric Bus Footprint – South America

Page 24: LI Sherry, Marketing Director, BYD Overseas Group

Overseas Marketing Dept

The Era of Pure Electric Bus is Coming…

Taiwan

Hongkong

Salt Lake

Los Angeles

Rio de Janeiro

Milan London

Sydney San Paulo

Bogota

Indianapolis

Montevideo

Santiago

Denver Shenzhen

Shaoguan

Changsha

Washington

Windsor

Brussels

Tel Aviv

Copenhagen

Schiermonnikoog

Helsinki

Singapore Kuala Lumpur

Budapest

New York

Chicago

Seattle

San Jose

Toronto

Xi’an

Tianjin Bangkok

Q4,2012

Page 25: LI Sherry, Marketing Director, BYD Overseas Group

Overseas Marketing Dept

Thank you!


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