LIIAR Analysis Lucy Morrissey

Magazine Cover 1

ConventionsLogo

Main Image

Headline

Price

Buzz Words

PlugPlug

Media LanguageMastHead: The Masthear is conveniently placed in the left top hand corner. This is what the audience recognises about the magazine, because it will be on every magazine that NME produce. It is very large and bold and the red writing makes it stand out from the white background.

Selling-Line: “New Musical express” this clarifies the magazines name and makes the magazine recognisable to those who don’t recognise the masthead.

Pull Interview: This is used to interest the audience and suggests the full story is inside.

Coverlines: These are placed at the bottom of the page, underneath the main headline.

Main Image: The main image is in the centre of the page and is used to attract the audience. If the main image is a picture of someone that the audience likes, it is going to make them want to read it, which is why it stands out so much. This main image is of the Arctic monkeys, therefore people who enjoy their music will be interested in readng this magazine.

Plug/buzz words: The plug/buzz word on this magazine is “PLUS+” it lets the audience realise that there is more than just the normal soreis, there is extra features inside this copy of the magazine.

Price/Barcode: The barcode follows the codes and conventions of all magazine front covers. It is placed in the bottom right hand corner of the magazine.

Banner/Features: These are showing ‘Reading, Leeds’. It is also a special preview issue which stands out and is in bold writing because the producers want the audience to see this.

InstitutionNME is published by IPC Media. NME is the longest published and most respected music weekly in the world. IPS is the UK’s leading consumer magazine publisher and IPC works in partnership with its consumers, advertisers and business partners, to deliver innovation and creativity. IPC has award winning portfolio websites and they reach over 25 million users each year.

Within IPC, there are three publishing divisions, these include:

• IPC Connect• IPC Inspire• IPC Southbank

NME is published by IPC inspire. IPC inspire has a wealth of leisure brands, as well as lifestyle brands such as NME. NME is a unique media platform as it reaches over 1 million music fans every week. Every month NME celebrates all that is new and old in rock and film.

IPC have three publishing divisions:

• IPC Connect

• IPC Inspire

• IPC Southbank

Ideology

NME is a music magazine, also known an New Musical Express.

The magazine is mainly a pop/rock magazine, which can be recognised by just looking at the cover of one of the NME magazines.

NME focuses on artists that were big in the past and allows people to see to what extent there groups or artists were actually successful in the past.

NME is now one of the world's biggest standalone music site, with over 7 million users per month and up to 25 million per year.

Representation

The magazine front cover is represented as a rock magazine and follows the codes and conventions of all magazine covers.

The main image is the most important and stands out the most and you can see that the main image is the main focus of the page and is what attracts the audience to buy it because if the image doesn’t attract them or it isn’t someone they like then they aren’t going to be interested. The arctic monkeys all have very serious faces.

This is also the only image on the front cover of the magazine, which shows how important it is because you normally expect there to be more than one image on the cover.

AudienceNME’s main target audience is teenage boys. However, some teenage girls may be interested in the magazine, depending on what genre of music appeals to them and what they are most interested in.

IPC, describes NME of having a male target audience. Another aspect of the magazine cover that makes teenagers interested in the magazine is that it is mainly focused on today’s music.

Also, because they have artists and groups from the past in the magazine, will make people interested because teenagers won’t really know much about groups and artists from the past and how successful they were. The front cover also suggests that the magazine is aimed at most people who are really interested in rock groups.

However, not all teenagers will enjoy reading this as they might not be interested in this music genre.

The IPC website states “NME.COM is the world's biggest standalone music site serving an intensely engaged audience of 16-24 year-olds.”

(http://www.ipcmedia.com/nme)

Magazine Cover 2

Conventions

Barcode

Kerrang Logo

Banner

Main Image

Buzz Words

Secondary Images

Headline

Media LanguageMastHead: The Masthead is conveniently placed in the left top hand corner. This is what the audience recognises about the magazine, because it will be on every magazine that Kerrang produce. It is very large and bold andgoes acrodd the whole width of the page and the font of it represents a rock magazine.

Coverlines: These are placed at the bottom of the page, underneath the main headline.

Main Image: The main image is in the centre of the page and is used to attract the audience. If the main image is a picture of someone that the audience likes, it is going to make them want to read it, which is why it stands out so much. This main image is of theyou me at six , therefore people who enjoy their music will be interested in readng this magazine.

Plug/buzz words: The plug/buzz word on this magazine is :

• “PLUS+” • FREE

it lets the audience realise that there is more than just the normal soreis, there is extra features inside this copy of the magazine.

Price/Barcode: The barcode follows the codes and conventions of all magazine front covers. It is placed in the bottom right hand corner of the magazine.

Banner/Features: This goes across the top of the page and goes along the top of the page. Front page headline which goes across the full width of the page.

InstitutionBauer media group is Britain's largest privately owned publishing group. The Group is a worldwide media empire and they offer over 300 magazines in 15 countries. Bauer Media is a multi-platform UK-based media Group which consist of many companies collected around two main divisions , these are Magazines and Radio and they are widely recognised innovators.

‘Kerrang!’ is published by bauer media group. Kerrang ensures that the bauer media group are making the magazines to appeal to the spectrum of readers that read the magazine.

Bauer media group say “Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world.”

They always ensure that everything they produce is suitable for their target audience. They always focus on the biggest things that are happening in the world each week. Bauer Media currently spans over 80 influential brand names.

Ideology

Kerrang is a music magazine.

Everything Kerrang publish, they aim to make it suitable for their target audience.

Their magazines are devoted to rock music. Which can be recognised by just looking at the cover of one of the kerrang magazines.

The text of the title is bold and very outgoing which represents rock music and will help the audience to recognise that it is a rock magazine.

All of the colours used are very dark (black, dark green) colours and this is what Kerrangs message is, everything they do they want it to be based on their target audience; therefore, the theme of the magazine is going to have to match their target audience.

RepresentationThe magazine front cover is represented as a rock magazine and follows the codes and conventions of all magazine covers.

The main image is the most important and stands out the most and you can see that the main image is the main focus of the page and is what attracts the audience to buy it because if the image doesn’t attract them or it isn’t someone they like then they aren’t going to be interested. They have also used a popular well knows band on the front of the magazine because they want it to stand out and attract people, they want this to be the main focus of their magazine.

You me at six are also wearing all black clothing which makes them stand out from the rest of the page and they are wearing the darkest colours so the focus is on them. What they are wearing also fits in with the ‘rock’ magazine.

Also, the rest of the images on the page represent rock because none on the people in them look very happy, they are very serious, which is what most people are like when they play rock music.

AudienceFrom looking at the front cover of the magazine, I can assume that the magazine I aimed at teenage boys who are interested in rock music.

I can assume that this magazine has predominately male readers because of the text and colours used on the front of the magazine, it is a very outgoing ‘in your face magazine’ they want to catch the reader’s attention.

From doing research about Kerrangs target audience, I found out that the target audience of Kerrang is:

• Male- 66.2%

• Female: 33.8%

• Target Age: Between 15-45

The age range of their target audience is very big compared to a lot of other magazines, as you can tell by looking at their front cover, it isn’t just aimed at teenagers, it is also aimed at middle aged people, which is why their mission is to ensure that their magazine suits their whole target audience and makes them want to read it.

Magazine Cover 3

Conventions

Barcode

Pull Quote

Main Image

Masthead

Selling Line

Cover lines

Banner

Main Cover lines

Media LanguageMastHead: The Masthear is conveniently placed in the left top hand corner. This is what the audience recognises about the magazine, because it will be on every magazine that NME produce. It is very large and bold and the red writing makes it stand out from the white background.

Selling-Line: “New Musical express” this clarifies the magazines name and makes the magazine recognisable to those who don’t recognise the masthead.

Main Pull Quote: “I was worried the monkeys would think that I’d had an affair” this is the main pull quote of this magazine and it is a quote by a member of the arctic monkeys. This suggests to the reader that the full story from that particular person is in the magazine and makes them want to buy the magazine.

Pull Interview: This is used to interest the audience and suggests the full story is inside.

Coverlines: These are placed on the left hand side of the page, like a sidebar.

Main Image: The main image is in the centre of the page and is used to attract the audience. If the main image is a picture of someone that the audience likes, it is going to make them want to read it, which is why it stands out so much.

Plug: The plug is ‘Jack Whites shock new album’. It is placed under the masthead. This tells the audience about a specific topic that may interest them in the magazine.

Price/Barcode: The barcode follows the codes and conventions of all magazine front covers. It is placed in the bottom right hand corner of the magazine.

Banner: This is at the top of the page. It is the front page headline which goes across the full width of the page.

InstitutionInstitutions: NME is published by IPC Media.

NME is the longest published and most respected music weekly in the world. IPS is the UK’s leading consumer magazine publisher and IPC works in partnership with its consumers, advertisers and business partners, to deliver innovation and creativity.

IPC has award winning portfolio websites and they reach over 25 million users each year.

Within IPC, there are three publishing divisions, these include:

• IPC Connect• IPC Inspire• IPC Southbank

NME is published by IPC inspire. IPC inspire has a wealth of leisure brands, as well as lifestyle brands such as NME. NME is a unique media platform as it reaches over 1 million music fans every week.

Every month NME celebrates all that is new and old in rock and film.

Ideology

NME is a music magazine, also known the New Musical Express. The magazine is mainly a pop/rock magazine, which can be recognised by just looking at the cover of one of the NME magazines.

NME focuses on artists that were big in the past and allows people to see to what extent there groups or artists were actually successful in the past.

They have a mission to focus on the past and the present, therefore, this opens up their product to a wider target audience as they are offering it to more than one group of people as not all people are interested in new and upcoming artists and groups.

Everything that they can do, they do to focus on their target audience. As you can tell from the cover of the magazine, the arctic monkeys are not a new and upcoming group but they will still appeal to people.

RepresentationEvery aspect on the front cover of this magazine represents it as a music magazine. They have also used a popular well knows band on the front of the magazine because they want it to stand out and attract people, they want this to be the main focus of their magazine.

You me at six are also wearing all black clothing which makes them stand out from the rest of the page and they are wearing the darkest colours so the focus is on them. What they are wearing also fits in with the ‘rock’ magazine. The colours on the front of the magazine also represent the fact that it is a rock magazine, they have used:

• Red

• Black

• White

These are very outgoing, colours which will attract people’s attention. The models in the main image are also wearing all black which makes them stand out from the rest of the page as they are up against a white/grey background and it makes them the main focus of the page.

Audience NME’s main target audience is teenage boys. However, some teenage girls may be interested in the magazine, depending on what genre of music appeals to them and what they are most interested in.

IPC, describes NME of having a male target audience. Another aspect of the magazine cover that makes teenagers interested in the magazine is that it is mainly focused on today’s music.

Also, because they have artists and groups from the past in the magazine, will make people interested because teenagers won’t really know much about groups and artists from the past and how successful they were. The front cover also suggests that the magazine is aimed at most people who are really interested in rock groups.

However, not all teenagers will enjoy reading this as they might not be interested in this music genre.

The IPC website states “NME.COM is the world's biggest standalone music site serving an intensely engaged audience of 16-24 year-olds.” (http://www.ipcmedia.com/nme)