Date post: | 06-Jul-2015 |
Category: |
Documents |
Upload: | sharon-harper |
View: | 168 times |
Download: | 0 times |
Sharon Harper - User Experience Specialist
1
I need
vs.
we have
02/17/12Sharon Harper - User Experience
Specialist2
“Just because we build it, doesn’t mean they will come” – Sharon Harper
Kent State Library Website User Experience Evaluation
Student Type Age Gender Site Usage
Undergraduate 3 18-25 4 Women 8 Daily 1
Graduate 6 26-39 5 Men 3 Bi-Weekly 2
International Graduate
2 40-59 1 Weekly 5
60-74 1Bi-monthly. 2
Once a semester 1
TOTAL (participants)
11 11 11 11
Sharon Harper - User Experience Specialist
3
• Task-based
Approach
• Think-aloud
• Self-reporting
• Heuristics
Why do students visit the Library Website ?
Sharon Harper - User Experience Specialist
4
“Too much!!”…Weak…”I don’t like this Website – It’s hard to use!” “learning where all the tabs are”
“too many options”
Sharon Harper - User Experience Specialist
5
The younger the participant, the more negative
towards library site.
International students like the library site but
struggle.
Sharon Harper - User Experience Specialist
6
http://www.measuringusability.com/blog/ux-methods.php
UPA Biennial Review
Audio & Video
Keystroke
Time on Task
Path
ClicksSelf-reporting surveys
Sharon Harper - User Experience Specialist
7
Sharon Harper - User Experience Specialist
8
Normally, we do not so much look at things as overlook them. ~ Alan Watts
Sharon Harper - User Experience Specialist
9
Results
Sharon Harper - User Experience Specialist
10
Results
Sharon Harper - User Experience Specialist
11
Competitive Analysis
Sharon Harper - User Experience Specialist
12
Navigation
Search Functionality spelling
you mean?
relevance
“What do you like about other site?”
Personalization
Lessons
• Excited to see Google although they had not ‘seen’ it
Sharon Harper - User Experience Specialist
13
Alignment
Elements should
line up evenly to
create sense of
unity and cohesion,
enforce relatedness
Sharon Harper - User Experience Specialist
14
Sharon Harper - User Experience Specialist
15
Interface challenges
• Annoyed at multiple logins during library web site searches
• Mini-guides? & Subject Guides? – consistent terminology is essential
• Lose credibility by including page revised date, when the dates are months or years old
• Avoided side and bottom of page - Banner Avoidance
Sharon Harper - User Experience Specialist
16
Avoid Complexity & Redundancy
• Complexity and Redundancy
Sharon Harper - User Experience Specialist
17
Summary• In general, tasks finding the Hours of a branch library, an article, and a
specific journal were successful.
• Like the physical librarian and online chat
• Specifically finding how to ‘obtain’ that article and find an E-book was very challenging.
• Identifying and finding Services was a failure.
• Finding help via a research consultation or Liaison Librarian also failed.
Sharon Harper - User Experience Specialist
18
Recommendation
Write for the Web Biology Links from Harvard University
Sharon Harper - User Experience Specialist
19
Sharon Harper - User Experience Specialist
20
Recommendation
Terminology
Sharon Harper - User Experience Specialist
21
• Changing communication models, information noise, and advanced search algorithms all change what users expect
• Pressure vendors of search interface and database interfaces to improve their products. End multiple logins.
• Personalize
Sharon Harper - User Experience Specialist
22
This work was well received at a academic librarian conference in China
Ease of UseInformation DesignInformation Architecture
Sharon Harper - User Experience Specialist
23
We know what they need
But…….that’s
Not what users want
Want easy to obtain information
User Experience (UX) Elements
Ease of UseInformation DesignInformation Architecture
Sharon Harper - User Experience Specialist
24
Mental Models
Sharon Harper - User Experience Specialist
25
I visit a forest. With me are four friends: an entomologist, a logger, a civil engineer and an ethnographer.
The entomologist examines the insects hiding in the cracks of trees’ bark and under fallen leaves. He starts to tell everyone about each kind of insect he discovers.
The logger is not listening because he is mentally estimating the commercial value of the trees in front of him.
The civil engineer is calculating the elevation, slopes and the flow rate and drop of a nearby small waterfall. He wanted to estimate how many kilowatts a micro-hydro power generator could produce from the waterfall.
The ethnographer was disappointed. She could not find anything interesting in the forest so she just observed the behavior of her companions and asked them a few questions.
Author of Fifth Discipline: The Art and Practice of The Learning
Organization
Peter Senge says:
“The discipline of working with mental models starts with turning the mirror inward; learning to unearth our internal pictures of the world, to bring them to the surface and hold them rigorously to scrutiny. It also includes the ability to carry on ‘learningful’ conversations that balance inquiry and advocacy, where people expose their own thinking effectively and make that thinking open to the influence of others.”
Sharon Harper - User Experience Specialist
26
Heuristic review
Sharon Harper - User Experience Specialist
27
Rating Comment Orientation Is the function of the main navigation clear? Navigation Navigation links behave consistently Labeling Systems Navigation options are quickly scanable Browser Human-readable URL Nielsen Heuristic Checklist If site supports multiple languages, navigation is flexible enough to support translations
Visual Design Sufficient amount of white space Interaction
Information Architecture
Sharon Harper - User Experience Specialist
28
the structural design of an information space to facilitate task completion and intuitive access to content (Rosenfeld
& Morville, 2002)
Information Design
ChunkingAvoid DissonanceAesthetic-Usability EffectAlignmentHierarchy
Sharon Harper - User Experience Specialist
29
Sharon Harper - User Experience Specialist
30
http://www.w3.org/WAI/demos/bad/draft/2009/before/survey/
http://www.w3.org/WAI/demos/bad/draft/2009/after/survey/
Accessibility
Perceptibility
Operability
Simplicity
Forgiveness
W3C Web Content Accessibility Guidelines
User Research
• Plan
• Identify & Prioritize Goals
• Budget
• Schedule
Sharon Harper - User Experience Specialist
31
Sharon Harper - User Experience Specialist
32
Task S ucces s
Time on Task
ErrorsComparative Competitive
Analys is
Web Analytics
S urveysCard-
S orting
Complete Transaction
CompareProducts
E valuate use
of S am e
Prod uct
E valuate
Navigation
& IA
D is cove r
Proble m s
E valuate
S m all
C hange s
C om pare
Prototype s
Challenges & Opportunities
• Design for positive (user) experience
• Credibility – whether users trust or believe
• International User Interface
• Dynamic interface
Sharon Harper - User Experience Specialist
33
Credibility
Librarian
Authority
Classification
Users
Aesthetics
Usability
Sharon Harper - User Experience Specialist
34
User-Centered Design http://www.usability.gov/methods/process.html
Sharon Harper - User Experience Specialist
35
I speak with the voice of the User and the Library Scientist
Sharon Harper - User Experience Specialist
36
UXmattershttp://www.uxmatters.com/mt/archives/2011/12/conference-review-2011-upa-international-conference.php
Slideshare http://www.slideshare.net/sharper98/statistical-user-experience-measurement-1