Chapter 1:

How to go from 3M to

100M DKK in 3 years!

2010 2011 2012

THIS IS THE STORY

OF A BUSINESS ADVENTURE IN THE MAKING

2010 2011 2012

Chapter 1:

How to go from 3M to

100M DKK in 3 years!

Chapter 2:

How we turn 3

megatrends

into a business

adventure

THIS IS THE STORY

OF A BUSINESS ADVENTURE IN THE MAKING

2010 2011 2012

Chapter 1:

How to go from 3M to

100M DKK in 3 years!

Chapter 3:

Partnering with Apple

Chapter 2:

THIS IS THE STORY

OF A BUSINESS ADVENTURE IN THE MAKING

How we turn 3

megatrends

into a business

adventure

BUT: BEFORE THE STORY BEGINS

YOU SHOULD MEET THE MAIN CHARACTERS

LIBRATONE LOUNGE - Music

Center

LIBRATONE LOUNGE – HDTV

addition

LIBRATONE LIVE – Portable Player

LIBRATONE LIVE – Design Icon

LESS THAN 3 YEARS

AGO…

DEC09 FEB 10

LIBRATONE IS FOUNDED

DEC09 FEB 10 JAN10

MEETING INVESTORS IN SILICON

VALLEY

DEC09 FEB 10 JAN10 FEB10

PRODUCT DEVELOPMENT STARTS

… FROM A BLANK SHEET OF PAPER

DEC09 FEB 10 JAN10 SEP10 FEB10

1ST SEP GOOGLE: 50 HITS

DEC09 FEB 10 JAN10 SEP10 FEB10

1ST SEP GOOGLE: 50 HITS

1ST SEP IFA STARTS

– LIBRATONE BEAT LAUNCHED

DEC09 FEB 10 JAN10 SEP10 FEB10

1ST SEP GOOGLE: 50 HITS

4TH SEP AFTER 4 DAYS ON IFA:

GOOGLE: 300.000 HITS

1ST SEP IFA STARTS

– LIBRATONE BEAT LAUNCHED

DEC09 FEB 10 JAN10 SEP10 DEC10 FEB10

LIBRATONE R&D FOCUS ON AIRPLAY

APPLE INTRODUCES AIRPLAY

DEC09 FEB 10 JAN10 SEP10 DEC10 FEB10

LIBRATONE R&D FOCUS ON AIRPLAY

APPLE INTRODUCES AIRPLAY

LIBRATONE ON APPLE ONLINE IN EU

DEC09 FEB 10 JAN10 SEP10 DEC10 FEB10

LIBRATONE R&D FOCUS ON AIRPLAY

APPLE INTRODUCES AIRPLAY

SEED CAPITAL INVESTS IN LIBRATONE

LIBRATONE ON APPLE ONLINE IN EU

DEC09 FEB 10 JAN10 SEP10 DEC10 FEB11 FEB10

LIVE & LOUNGE DEVELOPMENT

STARTS

DEC09 FEB 10 JAN10 SEP10 DEC10 FEB11 MAR11 FEB10

KARL LAGERFELD BUYS 5 BEATS IN

PARIS

DEC09 FEB 10 JAN10 SEP10 DEC10 FEB11 MAR11 FEB10 MAY11

APPLE APPROVES LIBRATONE

FOR THE US MARKET

DEC09 FEB 10 JAN10 SEP10 DEC10 FEB11 MAR11 SEP11 FEB10 MAY11

IFA (AGAIN) 2 NEW AIRPLAY

PRODUCTS

AS 3rd & 4th IN THE WORLD

DEC09 FEB 10 JAN10 SEP10 DEC10 FEB11 MAR11 SEP11 FEB10 MAY11 OCT11

10.000 RECORD SALES OF

SPEAKERS IN 2 MONTHS

DEC09 FEB 10 JAN10 SEP10 DEC10 FEB11 MAR11 SEP11 FEB10 MAY11 OCT11 DEC11

ROLLING STONES MAGAZINE:

FRONTPAGE OF CHRISTMAS GIFT GUIDE

DEC09 FEB 10 JAN10 SEP10 DEC10 FEB11 MAR11 SEP11 JAN12 FEB10 MAY11 OCT11 DEC11

2 OF 4 ACOUSTIC PATENTS GRANTED

DEC09 FEB 10 JAN10 SEP10 DEC10 FEB11 MAR11 SEP11 JAN12 FEB10 MAY11 OCT11 DEC11 FEB12

#1 BEST SELLING AIRPLAY SPEAKER

SEED CAPITAL RE-INVESTS HEAVILY

IN APPLE ONLINE

STORE

DEC09 FEB 10 JAN10 SEP10 DEC10 FEB11 MAR11 SEP11 JAN12 MAY12 FEB10 MAY11 OCT11 DEC11 FEB12

LET’S TAKE A LOOK AT THE

LIBRATONE WORLD MAP

CHAPTER 2:

HOW WE TURN 3 MEGATRENDS INTO

A BUSINESS ADVENTURE

CHAPTER 3:

PARTNERING WITH APPLE

WHY IS APPLE THE

PARTNER OF CHOICE

FOR LIBRATONE +

+ 1. BRAND POWER

+ 2. WORLD-WIDE RETAIL STORE NETWORK

1. BRAND POWER

+ 2. WORLD-WIDE RETAIL STORE NETWORK

1. BRAND POWER

3. WIRELESS AUDIO PROTOCOL