LIFE. ExtraordInary - Edipresse Media —...

LIFE. ExtraordInary

thaILand tatLEr MEdIa KIt 2017

thailand tatlER MEdia Kit 2017 2

LIFE. EXTRAORDINARYthaILand tatLEr

Established in 1991, we are Thailand’s most trusted and enduring high-society and luxury lifestyle magazine. More than any other title, the Tatler name – a legend in publishing – commands respect, and is synonymous with prominence and influence.

Thailand Tatler presents the best of Thailand and beyond through a highly entertaining editorial mix that includes personality profiles, glamorous parties, lavish fashion shoots and authoritative articles that span the gamut of luxury lifestyle trends, from art collecting to wine appreciation, and from motoring to travel. The sophistication of our topics is matched by stylish and award-winning design and photography.

• PrInt • dIgItaL • EvEnts

aboutus


LIFE. EXTRAORDINARY

tatLEr LIFE. ExtraordInaryThailand Tatler is a member of the Tatler group of publications in Asia that connects high society and the most influential people in nine Asian markets.

EdItorIaL ExcELLEncE The editorial environment is characterised by incisive reporting and insider knowledge. Our voice is distinguished by sophistication, wit and savoir faire.

award-wInnIng vIsuaLs Thailand Tatler is a tour de force of art direction, photography and graphic design.

PowErFuL hErItagE The Tatler name commands respect and is internationally acknowledged as a leader in its field.

EstEEMEd rEadErshIP We reach an audience unrivalled by any other publication – esteemed and affluent trendsetters and thought leaders with whom any brand would proudly associate.

ExtEnsIvE rEach With our brand extensions and supplements that cover a variety of topics from lifestyle and beauty to finance and school, we are able to reach varied groups of readers with diverse interests through our extensive network of distribution channels.

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LIFE. EXTRAORDINARY

concIErgE The essential inbox for your news about the people who make the town tick.Dispatched with signature Tatler wit, this section also comprises our calendar of the most important cultural events and all you need to get a handle on the month ahead.

FacEs We take you behind the velvet rope and into the most exclusive events. From intimate soirees of VIPs to celebrity-studded parties, we show you where and how the jetset are living it up, while our people interviews bring you up close and personal with the world’s most fascinating luminaries. Faces is the only invitation you need.

styLE Our newly expanded section leaves no trend unexplored and no hot designer unnoticed. The season’s most significant looks are captured by our world-class team of editors, stylists and photographers for the front-row fashionista with impeccable taste.

FEaturEs In-depth stories abound in our features well, characterised by exclusive personality profiles, stunningly photographed portfolios, opinionated think pieces and clever takes on the issues of the day. Written with typical Tatler savvy and accompanied by award-winning photography and illustrations, our features are guaranteed to engage the sophisticated reader.

LIFE “Luxury experiences to savour” is the tagline for this wide-ranging section that covers every facet of the good life, from fine dining and wine to art and motoring. Our travel pages are perfectly tailored for those with a penchant for adventure and the means to do it in high style.

contEntPrInt


LIFE. EXTRAORDINARY

MagaZInE dIstrIbutIon

Thailand Tatler is available on subscription and is sold at the country’s best bookstores, specially selected newsstands and convenience stores.

In addition, copies are placed in the city’s five-star hotel rooms, airport lounges and the first/business class sections of

most airlines serving Thailand.

Airlines in-flight, airport lounges

*Others

Five-star hotels, resorts

*Others include embassies, consulates, chambers of commerce, clubs, spas, hair salons, hospitals, health clubs, jewellery and watch stores, advertisers, agencies, promotion, PR, events

18%

Subscribers

VIPS

Newsstands. bookstores

dIstrIbutIon channELs

cIrcuLatIon brEaKdown

26%

16%

14%

Private jets, yachts, limousines, car showrooms 2%

9%

10%

Luxury condos, serviced apartments 5%

Circulation:

55,900

8,720Qualified

VIPS 14,330Direct

subscriptions

25,050Strategic display

locations

7,800Copysales

PrInt


LIFE. EXTRAORDINARY

audIEncEProfessional (doctor, lawer, etc) 5%

ProFEssIon

Self-employed

Owner/partner

Top management (CEO, chairman/vice-president, GM)

Middle management (manager, department head)

34%

11%

10%

Executive/supervisor/officer

Others

17%

10%

13%

90%Activities most spend time on

69%

64%90%

shopping for luxury stuff

enjoying fine dining

reading magazines

Bangkok

Upcountry

90%

76%

38%

21%

60% 43%

26%

33%

8.2-9 M baht

Wish to own in Bangkok particularly in the Sukhumvit area

10-20 M baht

10-20 M baht

3-4.5 M baht

Wish to own upcountry especially in Hua Hin, Chiang Mai, Chonburi and Phuket

5-10 M baht

5-10 M

Average householdincome (annual)

Average personalincome (annual)

Properties expected to own

Budget forwilling-to-own properties

54%Readership loyalty

54%

25%

20% > 10 years

> 5 years

> 5-10 years

PrInt

Distinguished by wit and savoir faire, Thailand Tatler has been an indispensable part of life for the city’s sophisticates for over 20 years. Our well-heeled readership shapes opinions and trends in Thailand and across the region. This affluent and influential group is almost impossible to reach – except through the pages of Thailand Tatler.

26%40-49

20-39 50+37%agE37%

Readership:

411,424


LIFE. EXTRAORDINARY

I’ve been reading Thailand Tatler for about five years. It has so many great articles and sections. I like reading about the people, seeing the nice homes, reading up on restaurants and their recipes. The travel articles are very good. I remember one in particular about Africa that I enjoyed. I usually read economics and news publications, not lifestyle magazines. But Thailand Tatler is so so elegant and enjoyable. I’d like to see even more travel stories. It would also be good to see more stories about people who are successful in life, but aren’t necessarily rich.

dr. soMnEuK sanguansIn Executive Chairman, Assets Insurance

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Thailand Tatler was probably the first English-language magazine I read growing up and I still read it. The content is interesting; I like all the sections, especially the fashion pages with the beautiful photo shoots. The articles are very well written and the magazine’s layout is easy to read. I don’t like magazines that are too heavy and I think that Thailand Tatler has just the right weight so that I can carry it in my bag and always have it with me. It’s a leading magazine compared with both local and international competitors, but I don’t think you can really compare it to anything because Thailand Tatler is unique.

sIKanya saKtIdEj bhanubandh Managing Director, Maneeya Concepts

I’ve been reading Thailand Tatler for about 15 years. It presents a variety of interesting content. I especially like its coverage of people’s various perspectives. I also enjoy the lifestyle section including pieces on travel, new gadgets and fashion. It keeps me up to date on upcoming trends, both locally and internationally. Thailand Tatler is the most prestigous and famous magazine in Asia and has been for a long time and all the Tatlers in the region have the same high standards. I also like that it’s not too commercial. Thailand Tatler has always been my favourite magazine, but I’m very happy that a few years ago it changed its style and layout. It looks fresher and younger.

saLIsar EIaMManoch Advisor/Country Director, Jacob & Co. and Deputy MD, Emporium & EmQuartier

tEstIMonIaLsPrInt

thailand tatler . apr il 2016 3938 thailand tatler . apr il 2016

Seeing RedA chARity dinneR RAiSed fundS foR the nAtionAl blood centRe

The Quartier en Rose was EmQuartier’s celebration of romance inspired by roses, the real thing as well as sweets and other foods. Presiding over the opening ceremony was HRH Princess Soamsawali who joined in the charity dinner to raise funds for the Thai Red Cross Society’s national blood centre in honour of HM Queen Sirikit’s 80th birthday. The Quartier Garden on the fifth floor was decorated with red roses from Fa Prathan Farm in Nakhon Nayok. Luckana Naviroj, senior executive vice president of The Mall Group, welcomed Her Royal Highness together with Vivan Karnasuta from co-organiser Maximage and other distinguished guests. Following a gourmet dinner prepared by Dutch Michelin chef Moshik Roth came the highlight, a performance by world-renowned pianist Richard Clayderman.

soiree | faces

Boonkiat and Tipaporn Chokwatana

Sanchai and Laddawan Chongvisal

Vithit and Suleerat Leenutaphong

Wallop Chearavanont and Commander Dr Ubonwan Jarunreungrit

Vasit Taepaisitpong and Thiradej Maithai

Voralak Tulaphorn and Patcharapimol Youngprapakorn

HRH Princess Soamsawali views the food products accompanied by Luckana and Varamas Naviroj

Nintira Sophonpanich and Siriluck Maithai

Salil and Sarisa Lamsam

thailand tatler . september 2016 5756 thailand tatler . september 2016

Roman RetreatItalIan hIgh jewelleRy dazzles at an exclusIve weekend

The Roman jeweller Bulgari impressed its top clients and media from Southeast Asia with its latest high jewellery collection, presented during a weekend getaway at the Ritz Carlton Reserve, Phulay Bay in Krabi. Over 40 of the brand’s top clients were whisked to the exclusive resort for sun, sand, good food and wine, plus lots of spectacular jewellery. A gala dinner saw Jampoon restaurant transformed into a floral oasis where guests dined on a gourmet menu and were entertained by the Hungarian violinist trio, The Princesses of Violin. The evening ended with a fashion showcase featuring the new creations inspired by three inspirations: daring Italian Extravaganza, romantic Mediterranean Eden and mythical Roman Heritage. A sunset pool party the following day wrapped up the festivities on a high note.

soiree | faces

Colin and Rany Moran

Chanya Swangchitr

Rajakumar Shanmuganathan and Supna Karwanamurthi

Dana and Darren Cheong

Chanunnett and Wallapa Manoonpong with a model

Mark Thawin, Lucia Silvestri, Hataithep Theerathada, Srisuphang Morris and Dao Sathienthirakul

Giampaolo Della Croce

and Wongchanok Chevasiri

thailand tatler . january 2016 4342 thailand tatler . january 2016

Anniversary CelebrationThe AmeriCAn express plATinum now offers more privileges

The American Express Platinum card celebrated its 16th year in Thailand with an exclusive gala dinner held at The Siam. Anakkawat Kowathanakul, vice president, consumer card of America Express, also used the opportunity to unveil new services and privileges around the globe for cardmembers. In a luxurious ambience, guests viewed an exhibition on the evolution of the American Express card, available in Thailand since 1981. The dinner featured specially selected dishes including those served to King Rama VI during his visit to New York in 1902, with Krissada Sukosol Clapp sharing the details of each speciality. Live classical music from the Trio Band provided the entertainment during the dinner.

soiree | faces

Dr Disphol Chansiri and Rika Dila

Thirapong Chansiri

Janejira Phornprapha

Krissada Sukosol Clapp

Filet mignon, a favourite of King Rama VI

Marlin Brown, Kamala

Sukosol and Anakkawat

Kowathanakul

Tip Narathasajan

Chitramontn Techaphaiboon and Pornnapa Chansiri

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LIFE. EXTRAORDINARY

2017 suPPLEMEntsPrInt

The above editorial content is subject to change without prior notice.

PhuKEt tatLErPhuket Tatler is a special publication of Thailand Tatler magazine which is essential reading for those who are interested in Phuket. Our editorial pages are a vibrant mix of Phuket inside commentary, culinary delights and entertaining diversions. Every feature lifts the veil on the lives of Phuket’s most glamorous people, places and engaging things – all presented with cheeky wit, style and flare. It is the publication for inside information on Phuket and the lifestyles of the locals on the island.

Key facts:

Distribution: Packed with Thailand Tatler magazine Size: 12 x 9 inchesTotal pages: Approximately 60-80 pagesCover: Art matt 210 GMS Inside pages: Art matt 105 GMS Print run: 64,150 copiesAvailable: Nov 2017

hua hIn Focus by thaILand tatLErHua Hin Focus is a special publication of Thailand Tatler magazine.The content will feature Hua Hin's fast-growing retail, real estate and hospitality scenes, social events, what's on and more.

Key facts:

Distribution: pack with Thaialand Tatler magazine and special distribution in Hua HinSize: 8.27 x 11.69 inchesTotal pages: 28 pagesCover: Art matt 160 GMS Inside pages: Art matt 160 GMS Print run: 46,050 copiesAvailable: Jan, April, July and October

December 2016

navigating the king’s

cup regatta; peranakan

culture; the phuket of

tomorrow

inside out

dr orawan kitchawengkul on keeping the body beautiful

L I F E . E X T R A O R D I N A R Y

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2016

subscription copy not for sale

the making of bluportplus social events, what’s on and more

supaluck umpujh and pasu liptapanlop on hua hin’s new lifestyle destination

by

ExPat socIEtyExpat Society features the top 300 personalities from all non-Thai nationalities and is the perfect complement to Society as a must-read reference for anyone doing business in Thailand.We are publishing the 11th edition in December 2016, and in addition to the 300 list, the content will feature a variety of topics and issues that are of interest and are relevant to both Thai and expat readers.

Key facts:

Distribution: Packed with Thailand Tatler magazine and stand-alone saleCopy price: 100 bahtSize: 12 x 9 inchesTotal pages: Approximately 100 Cover: Art glossy 210 GMS + UVInside pages: Art glossy 105 GMSPrint run: 64,350 copiesPublication date: December 2017


LIFE. EXTRAORDINARY

MorE Luxury tItLEs oF tatLEr

PrInt

socIEtyLaunched in 2001, Society is a high society recap of the best of the past year, from people to events to dining to fashion, all delivered with Thailand Tatler’s customary wit and panache. Get to know Thailand’s top 500 individuals who wield the power and influence in the country. Society also names Thailand’s style icons, Asia’s most stylish ladies and the top parties and weddings of the year.For everyone who’s anyone, Society is a yearly must-have.

Key facts:

Distribution: Stand-alone saleCopy price: 295 bahtBook size (w x h): 12 x 9 inchesTotal pages: Approximately 200 pagesCover: Art glossy 210 GMS + UV Inside pages: Art glossy 105 GMSPrint run: 42,250 copiesPublication date: January 2017

thaILand tatLEr bEst rEstaurants 2017 Thailand Tatler’s best-selling restaurant guide, Thailand Tatler Best Restaurants, has become an indispensable companion for Thai food lovers and regular restaurant-goers. The guide features all-new reviews of the top 150 restaurants in Bangkok plus an expanded selection of the best establishments in Chiang Mai, Phuket, Samui, Pattaya and Hua Hin, selected by our readers. There’s a wine guide and interesing culinary-related stories. Every restaurant featured is personally visited by our reviewers, comprising food writers and prominent personalities.

Key facts:

Distribution: Stand-alone saleCopy price: 495 bahtBook size (w x h): 128 mm x 230 mmTotal pages: Approximately 352 pagesCover: Art card 270 gsmInside pages: Art glossy 105 gsmBinding: Hand-sewn, perfect-boundPrint run: 58,450 copiesPublication date: March 2017

The above editorial content is subject to change without prior notice.

society 2016 baht 295

ISSN 977-0858848116

THAILAND TATLER SOCIETY 2016THE A LIST

The Definitive Guide to Who’s Who in Thailand

500 Movers & shakers 50 best Dressed 30 Diary Dates 10 Parties of the year

StylishmostAsia’s

ORNARPA POONSAPMANEE aND the ReGioN’s otheR LoVeLy LaDies


LIFE. EXTRAORDINARY

PrIntratEs& MatErIaL sPEcIFIcatIons

booKIng dEadLInESix weeks preceding the month of publication.

accrEdItEd advErtIsIng agEncy coMMIssIons 15% gross

cLosIng dEadLInENo postponement accepted after the fifth week preceding the month of publication. Closing date for all material is the first day of the month preceding the month of publication.

guarantEEd PosItIonsDepending on availability of space and subject to the following surcharges:

- Fixed position: 20% loading - Page facing editorial: 15% loading

non-standard advErtIsIngRates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert, special colours, metallic inks, gatefolds and other non-standard advertising are available on request.

MagaZInE sIZE MEasurEMEnt In MM (w x h)

size trim bleed** type areaFull page 228 x 305 234 x 311 208 x 285

Double page spread 456 x 305 462 x 311 208 x 285 each page

Front cover reverse gatefold 449* x 305 455 x 311 203 x 285 each page

*226(L)+224(R)

**BLEED SIZE: ADDITIONAL 3MM FROM EACH SIDE

For further enquiries regarding the submission of materials, please contact your advertising representative.

PrInttype no./pages 1x 6x 12x

standard advertising

Full page rop 1 96,000 87,000 82,000

spread 2 192,000 174,000 164,000

Full page fixed position 1 123,000 115,000 100,000

speCiaL insertion

outside back cover 1 160,000 150,000 140,000

inside front spread 2 216,000 200,000 186,000

inside back cover 1 97,000 92,000 88,000

Facing table of Contents, around asia 1 106,000 99,000 95,000

Facing Masthead 1 102,000 96,000 92,000

Facing editor’s note 1 102,000 96,000 92,000

Facing Behind the scenes 1 102,000 96,000 92,000

Facing Contributors 1 102,000 96,000 92,000

Facing the great debate 1 102,000 96,000 92,000

Within Concierge ( inbox, small talk etc.) 1 102,000 96,000 92,000

Facing soiree, Leading Ladies 1 102,000 96,000 92,000

rate (BaHt), rate are suBjeCt to 7% vat


LIFE. EXTRAORDINARY

EVENTSWith many years of experience, we have organised some of the most memorable corporate, social and lifestyle events in Thailand, such as the annual Tatler Ball as well as events for Thailand Tatler Best Restaurants and Expat and Society launches, as well as many brand-related events.

tatLEr baLLThe Tatler Ball has always been one of the most anticipated annual gala events on the social calendar of Thailand. Being invited to the event is the ultimate affirmation of one’s social status. The Tatler Ball is a tradition in Thailand, with similar events taking place in Hong Kong, China, Taiwan, Singapore, Malaysia, Indonesia and the Philippines.

thaILand tatLEr bEst rEstaurants EvEntThe Thailand Tatler Best Restaurants awards celebrate the restaurants that have been honoured in the annual guide, many of which take booths to show off their wares to the attending foodies and oenophiles.

ExPat & socIEty EvEntA cocktail party for the top expat and Thai society elites, especially those who have been included in the annual Expat and Society lists.

concEPtuaL MarKEtIng EvEnts/LIFEstyLE EvEntsWe have teamed up with clients to organise concept-driven and tailor-made events and campaigns that reach VIPs in unique ways. This has included support for product launches, wine tasting dinners, polo events and more.

EvEnts


LIFE. EXTRAORDINARYEvEnts

THAILAND TATLER BALL

THAILAND TATLER BALL

ExPAT & SOCIETY EVENT

THAILAND TATLER BEST RESTAURANTS

PINK POLOGREAT WINES OF ITALY BANGKOK


LIFE. EXTRAORDINARYcontact us

For Thailand advertising enquiries, please contact:

Pimolwan suksantsomphobGroup Advertising DirectorT: +66 (0) 2237 9800 ext 210E: [email protected]

wanlapat vibulyasekAdvertising ManagerT: +66 (0) 2237 9800 ext 213M: +66 (0) 8 1919 5820E: [email protected]

angsuthon saengmaneeAdvertising ManagerT: +66 (0) 2237 9800 ext 216M: +66 (0) 8 1813 2355E: [email protected]

For international advertising enquiries, pls contact:

nartnittha jirarayapongNJ International MediaT: +66 (0) 2635 5185E: [email protected]

blue Mango Publishing co., Ltd.14 A Floor, Bubhajit Building, 20 North Sathorn Road, Silom, Bangrak, Bangkok 10500T: +66 (0) 2237 9800F: +66 (0) 2237 9811E: [email protected]: www.thailandtatler.com

jarunee setthapinunAdvertising ManagerT: +66 (0) 2237 9800 ext 211M: +66 (0) 8 1899 3199E: [email protected]

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