Date post: | 01-Nov-2014 |
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Sherrilynne Starkie
Vice-President Social Media & Marketing
March 6, 2013
Life in a PR agency
Our company
• Integrated communications agency• Ottawa and Toronto• Social media pioneer• Smart solutions based on best practices & digital
tools and tactics• Insight, creativity, connection <- our process
Clients
PR agency of the 90s
“Back in the day”The 90s
• Print is king
• Mainstream media rules
• PR synonymous with publicity
• Labour relations, investor relations, health care, product publicity, B2C and B2B.
PR agencies today
What you need to succeed…
• Be Curious
• Read & write… a lot
• The devil is in the detail
• Get involved!
Wednesday March 13, 2013
5:30-8 p.m.Maxwell’s Bistro & Pub
$20/ personstudents rebate
Guest speaker:
Isabelle Perrault- LachapelleDirector of Marketing
Ottawa Senators