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LIFE SOLUTIONS Lincoln VULONE company score … SOLUTIONS Not a deposit Not FDIC-insured May go down...

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LIFE SOLUTIONS Not a deposit Not FDIC-insured May go down in value Not insured by any federal government agency Not guaranteed by any bank or savings association 2070917 Lincoln VUL ONE * company score card Now you can offer clients a guaranteed death benefit for life and more Lincoln VUL ONE (variable universal life insurance) provides clients with a lifetime guaranteed death benefit — regardless of market performance. 1 In today’s economic climate, you probably have many clients who want the assurance of lifetime guaranteed protection combined with market-driven growth potential. Products issued by: The Lincoln National Life Insurance Company For broker/dealer use only. Not for use with the public. *Lincoln VUL ONE 2012. Lincoln delivers more value to your clients. Company Lifetime guaranteed death benefit No fund restrictions with guarantee Rolling target premiums Rewards for positive investment option performance Accelerated benefits riders or LTC riders 2 Lincoln VUL ONE 3 3 3 3 3 John Hancock Protection VUL 3 MetLife Equity Advantage VUL 3 3 Nationwide YourLife Protection VUL 3 3 Prudential VUL Protector 3 3 3 This information is designed for product positioning and to enable wholesalers and producers to evaluate Lincoln products in relation to competitors’ products. This comparison is not intended for and cannot be used with the public. Information is from public sources deemed reliable from peer group companies. Although every attempt has been made to ensure accuracy, it cannot be guaranteed. Please note that this information may not include all product details. Each product’s features and benefits should be weighed against the cost. 1 Assumes the policy is funded as specified. 2 Available at an additional cost, subject to requirements. Benefits and availability may vary by state. Accelerated death benefits may be taxable and may affect public assistance eligibility. Please see the prospectus for additional information. Page 1 of 2
Transcript
Page 1: LIFE SOLUTIONS Lincoln VULONE company score … SOLUTIONS Not a deposit Not FDIC-insured May go down in value Not insured by any federal government agency Not guaranteed by any bank

L IFE SOLUTIONS

Not a deposit Not FDIC-insured May go down in value

Not insured by any federal government agency

Not guaranteed by any bank or savings association

2070917

Lincoln VULONE * company score card

Now you can offer clients a guaranteed death benefit for life and moreLincoln VULONE (variable universal life insurance) provides clients with a lifetime guaranteed death benefit — regardless of market performance.1 In today’s economic climate, you probably have many clients who want the assurance of lifetime guaranteed protection combined with market-driven growth potential.

Products issued by: The Lincoln National Life Insurance Company

For broker/dealer use only. Not for use with the public.

*Lincoln VULONE 2012.

Lincoln delivers more value to your clients.

Company

Lifetime guaranteed

death benefit

No fund restrictions

with guarantee

Rolling target premiums

Rewards for positive

investment option

performance

Accelerated benefits riders or LTC riders2

Lincoln VULONE 3 3 3 3 3John Hancock Protection VUL

3

MetLife Equity Advantage VUL

3 3

Nationwide YourLife Protection VUL

3 3

Prudential VUL Protector

3 3 3

This information is designed for product positioning and to enable wholesalers and producers to evaluate Lincoln products in relation to competitors’ products. This comparison is not intended for and cannot be used with the public. Information is from public sources deemed reliable from peer group companies. Although every attempt has been made to ensure accuracy, it cannot be guaranteed. Please note that this information may not include all product details. Each product’s features and benefits should be weighed against the cost.

1 Assumes the policy is funded as specified.2 Available at an additional cost, subject to requirements. Benefits and availability may vary by state. Accelerated death benefits may be taxable and may affect public assistance eligibility. Please see the prospectus for additional information.

Page 1 of 2

Page 2: LIFE SOLUTIONS Lincoln VULONE company score … SOLUTIONS Not a deposit Not FDIC-insured May go down in value Not insured by any federal government agency Not guaranteed by any bank

Not a deposit

Not FDIC-insured

Not insured by any federal government agency

Not guaranteed by any bank or savings association

May go down in value

©2012 Lincoln National Corporation

Visit LincolnFinancial.com

Lincoln Financial Group is the marketing name for Lincoln National Corporation and its affiliates.

Affiliates are separately responsible for their own financial and contractual obligations.

LCN1208-2070917 PDF 9/12 Z06 Order code: V1-SC-FLI001

Lincoln VULONE (2012) is issued on policy form LN696 and state variations by The Lincoln National Life Insurance Company, Fort Wayne, IN, and distributed by Lincoln Financial Distributors, Inc., a broker/ dealer. The Lincoln National Life Insurance Company does not solicit business in the state of New York, nor is it authorized to do so.

All guarantees and benefits of the insurance policy are backed by the claims-paying ability of the issuing insurance company. They are not backed by the broker/dealer and/or insurance agency selling the policy, or any affiliates of those entities other than the issuing company affiliates, and none makes any representations or guarantees regarding the claims-paying ability of the issuer.

Variable products are sold by prospectus, which contains the investment objectives, risks, and charges and expenses of the variable product and its underlying investment options. Read carefully.

Policy values will fluctuate and are subject to market risk and to possible loss of principal. Products and features are subject to state availability. Limitations and exclusions may apply. Not for use in the state of New York.

CONtaCt yOUr LiNCOLN rEprEsENtatiVE abOUt thE NEw LiNCOLN VULONE.

Advantages for your clients and your bottom lineA lifetime guaranteed death benefit — Our Optimal No-Lapse Enhancement (ONE) Rider guarantees your client’s death benefit for life — no matter what the market does. This assumes automatic quarterly rebalancing and funding of the policy as specified.

Market-driven growth potential — Most companies limit the fund selection if clients select a no-lapse rider. With Lincoln, clients can choose from more than 70 diverse investment options in our Lincoln Elite Series of Funds — there are no restrictions.

Competitive rolling targets — The initial target commission rate continues on all premiums until the target premium is reached, where available.

Financial flexibility — If your client’s cash value growth reaches a predetermined threshold, the following may occur without impacting their guarantee:

Stop paying premiums1

Extend their guarantee duration2

Access the excess policy cash value growth3

2

3

4

For broker/dealer use only. Not for use with the public.

1 Assuming the policy has been designed with ongoing premiums.2 Assuming the policy was not designed with a lifetime guarantee.3 The Premium Reserve Rider gives clients access to any potential cash value, above a predetermined threshold, without impacting their guaranteed death benefit. The Premium Reserve Rider is included where applicable and is subject to certain fees and account credits if premiums are directed to this rider.

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