© 2014 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
LIFEHOUSE Artificial Naturalness inspires Intense (HOT), Fresh & Accessible Research Experiences
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An entire home is filled with consumers, as intense research takes place in each room – rotating between the kitchen, the bathroom, etc. creating the opportunity for a variety of tasks and activities such as deprivation and bestowal. The combination of environment, gamification and conflict takes consumers out of their comfort zone and allow us to see raw, instinctive, and intuitive behavior.
Stakeholders are part of the action – with opportunities to beyond observation participation in the tasks. This inspires a genuine dialogue with participants – a very pure form of research experience.
A critical component to the set-up is diary rooms for individual probing by Ipsos UU moderators – creating an opportunity for both hot and cold conversations.
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Leverage the power of the Life House when you need:
• Refreshed BIG ideas and insights
• New category/cross category perspectives for portfolio understanding and opportunity generation
• Efficiency – as this is concentrated research in time and place
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Peer to Peer/KRISIS interviews
Bedroom
Living Area
Kitchen
Dining Area
Closet
Constant Web Streaming
“Critics Corner”
Intro Activity: Audition Videos Exit Activities: On-line follow-
ups/idea optimization
“Event”/”Occasion” Based Activities – new event every 2 hours
Mobile In Home Eye Tracking -- seeing it through their eyes
“Mad Scientists” Experiments (Co-Creation)
Closet Confessions
Deprivation: Time, Products, Water
Expert Roundtables Life House sessions are followed by Insight Activation Sessions to allow stakeholder to craft actionable insights from their fresh observations.
5 © 2015 Ipsos.
+1 201.243.8076
April Jeffries President, Ipsos UU-NA
For GAMECHANGING insights:
Jennifer Lynch, PsyD VP: Innovation & Training, Ipsos UU-NA
+1 513.777.4001
