Life's too short to build something nobody wants

Martin Christensen

A primer on Agile UX and LeanUX and what this will change about traditional user experience design.

The title of the talk is stolen from Ash Maurya.

Why

Standish Group 2002

Never (45%)

Always (7%)

Frequently (13%)

Sometimes (16%)

Rarely (19%)

Feature usage in enterprise SW

Built by developers because they could

What the competitors already have

What the competitors haven’t had time to build yet

Thought out by the Product ownerbut targeting the wrong market

Designed by the interaction designers because it looks cool

DEV

DEVDEV

”I’ll solve this by specifying exactly what you are allowed to build!”

”You already know that doesn’t work!”

)))

How

Agile

Lean Startup

Our highest priority is to satisfy the customer through early and continuous delivery of valuable software. Business people and developers must work together daily throughout the project. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.

By eliminating wasteful practices and increasing value-producing practices during the product development phase, through an evidence-based approach, startups can have a better chance of success without requiring large amounts of outside funding, elaborate business plans, or the perfect product.

With the use of user experience methods we understand what needs to built and how it needs to function to support the end user. We do this by getting to know the users and their situation. We know what actually gives user value when actual users use the product in an authentic situation.

AgileLean

Startup

User Experience

AgileLean

Startup

AgileUX

LeanUX

Agile UX (together with Agile) answers how something should be built, with whom and in what way

- by leaving slow document-centered thinking, focusing on

collaborating and making the work process more efficient

- through Design Studio, Cross-functional pairing, etc.

Lean (Startup) UX helps us with why we should build the product- by quickly building, measuring and validating, and making the work process more effective- through minimum viable products focusing on validated learningUser

Experience

Agile Lean Startup

User Experience

AgileUX

LeanUX

Insights

AgileAgile User ExperienceLean User Experience

Agile Lean Startup

User Experience

AgileUX

LeanUX

Continuous DeliveryContinuous CollaborationContinuous Discovery

Agile Lean Startup

User Experience

AgileUX

LeanUX

Agile Lean Startup

User Experience

AgileUX

LeanUX

Continuous Delivery

Continuous DiscoveryContinuous Collaboration

Why Find the impact we want to reach and validate this

WhoFind out who will help us reach the impact and validate this

What

Find out what needs these people have to help us reach the impact and validate this

HowFind out how we can build to support these needs and validate this

A strategy to lean on during the whole discovery and delivery cycle is required to align all involved

Continuous Discovery

Agile Lean Startup

User Experience

AgileUX

LeanUX

Continuous CollaborationContinuous Delivery

A balanced Product Discovery team makes sure we are building the right product and is a part of

the self-organizing Product Delivery team

POUX

DEV

DEV

SWDEV

SM IxD

Continuous Discovery

Agile Lean Startup

User Experience

AgileUX

LeanUX

Continuous CollaborationContinuous DeliveryProduct Discovery and

Product Delivery people meet users together

?!!!

User meetings are occuring continuously to validate and measure

In this way we learn what is valuable to do and for the product together

small text

small text

small text

small text

small text

small text

small text

small text

small text

small text

Agile Lean Startup

User Experience

AgileUX

LeanUX

small text

small text

small text

small text

small text

small text

small text

small text

Frequent and good retrospectives is the key to build the product in the most efficient and effective way

Thank you!

Bygg rätt sak på rätt sätt4-5 november

http://www.crisp.se/kurser