Lifestyle Asia : Honey Birdette is the new sexy Homepage > Features > Style Honey Birdette is the new sexy The only place you should shop for sexy lingerie and much, much more. Coming soon to Singapore.

Honey Birdette founders and best friends Eloise Monaghan and Janelle Barboza.

5 December, 2013 - Liz Zuliani There has been a gaping hole in the market for sexy, flirty lingerie that is both high in quality and made to look hot on a regular woman’s figure. It’s about time Honey Birdette came to Singapore. Founded by best friends Eloise Monaghan and Janelle Barboza, the Australian brand is bold, gloriously seductive and deliciously unapologetic. We can’t wait till the store opens in Singapore in early 2014. In the meantime, we spoke to the founding ladies at their exclusive launch party, held on the 200-foot super yacht, Cloud 9. Eloise tells us what sexy means to them: Honey Birdette was borne… in 2006 over a glass of champagne between two friends in Australia, dreaming up boutiques which are unapologetically sensual, flirty and playful.

Working with your best friend… allows one to break all rules, follow your hearts and enjoy the ride a whole lot more. As a former cancer researcher (Janelle) and advertising director (Eloise), we are an anomaly in an industry where fashion college or working as a design assistant is a rite of passage. The last thing we expected… was to be launching our beloved brand on a 200-foot super yacht in Singapore. Sexy is… an attitude, stirred with a free spirit and a whole lot of lingerie! Women shouldn’t be afraid to… wear stockings with a garter belt. It’ll change your life. Here’s a sneak peak at Honey Birdette’s collection, soon to be available in Singapore:

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Lifestyle Asia: Exclusive photos: Cloud 9 200-ft super yacht

Lifestyle Asia: Cloud9 super yacht

XinMsn: Cloud9 super yacht

Updated: Friday, 06 December 2013 16:18 | By Liz Zuliani, LifestyleAsia.com

Exclusive photos: Cloud 9 200-ft super yacht

Lifestyle Asia's exclusive photos of Brett Blundy's, Chairman of BBRC Group, 200-ft super yacht,

Cloud 9.

Brett Blundy grew up on a farm on the outskirts of Melbourne and failed year 12 at school.

Successful business people are made up of stern material and that is what Brett is. His tenacity and

perseverance with a good eye for business led to his success today. At 53, Brett has been identified

as number 33 on the Forbes list of Australia’s richest with a net worth of US$835 million (S$1

billion).

He started his career in retail in 1980 when he purchased a record store together with a friend. The

music stores eventually evolved into the Sanity Entertainment Group. During the peak, there were

over 300 stores in Australia and UK.

Behind every successful man is an even stronger successful woman. Vanessa Speers, Brett’s wife, is

that woman. Vanessa was Head of Retail Operations then has helped bring Diva to its glory today,

from 1 store in Sydney to 100 stores around Australia within 2 years.

In 1986 Brett also bought into a 3 store franchise called the Bra Shop. Over subsequent years Brett

set about building this new business which he eventually renamed Bras N Things. In 2003,

he ventured into Diva in and created a revolution in women’s fashion accessories. Lovisa followed 5

years later which filled a gap in the higher end market.

Brett still spends a chunk of his time on growing the retail brands and helping the leadership teams

of each brand achieve the full potential as an advisor. Besides growing the Group’s three divisions

of retail, retail property and beef breeding, Brett also keeps a keen eye out for business

opportunities which will complement the existing portfolio.

Honey Birdette is one of the recent additions, and with the founders of the lingerie brand and

Brett’s wider team, they launched Honey Birdette’s latest collection in Singapore on Cloud 9, Brett’s

200-ft super yacht.

Brett Blundy, Chairman of BBRC with founders of Honey Birdette Eloise Monaghan and Janelle

Barboza.

Related: Honey Birdette launch on Cloud 9Honey Birdette is the new sexy [Event gallery]

See the exclusive photos of Brett Blundy’s, Chairman of BBRC Group, 200-ft super yacht,

Cloud 9 on the next page. Reporting by Liz Zuliani of Lifestyle Asia, 6 December, 2013.

At 200 ft, Cloud 9 was the largest yacht docked on the One Degree 15 marina in Sentosa Cove.