Lifestyle Business Opportunity Conference “Lifestyle” Products Why I Sell ‘Em... Why You...

Lifestyle Business Opportunity Conference

““Lifestyle” ProductsLifestyle” Products

Why I Sell ‘Em . . .Why I Sell ‘Em . . .

Why Why YouYou Should Be, Too! Should Be, Too!


Who Am I? What’s My Company?Who Am I? What’s My Company?

Mel Toellner – Owner/PresidentMel Toellner – Owner/PresidentGold Crest DistributingGold Crest Distributing


Gold Crest DistributingGold Crest DistributingWe Sell More We Sell More

““Bird Feeders Than Anyone In The World!”Bird Feeders Than Anyone In The World!”

2,000+ Accounts In All

50 States And Canada


Inc. 500 2002 & 2003 2002 & 2003Gold Crest DistributingGold Crest Distributing

2002 2002 #165 Fastest Growing Private Company in America#165 Fastest Growing Private Company in America

2003 #2003 #287 Fastest Growing Private Company in America287 Fastest Growing Private Company in America

And . . .And . . .We’ve Grown Every Year Since Then!We’ve Grown Every Year Since Then!


Key Accounts Include:Key Accounts Include:

• Land O’Lakes/Purina Mills Dealers Land O’Lakes/Purina Mills Dealers and Co-Ops and Co-Ops

• Franchised Wild Bird Nature ShopsFranchised Wild Bird Nature Shops– Wild Birds Unlimited 305+ StoresWild Birds Unlimited 305+ Stores– Wild Bird Centers 80+ StoresWild Bird Centers 80+ Stores

• Independent Backyard Nature Shops - Independent Backyard Nature Shops - Parks, Etc. 1,000+Parks, Etc. 1,000+

• Internet Stores 100+Internet Stores 100+


Recent New Accounts:Recent New Accounts:

• 100+ Independent Pet Shops 100+ Independent Pet Shops (Dog & Cat)(Dog & Cat)

• Unique Gift ShopsUnique Gift Shops

• Pet-Oriented Web SitesPet-Oriented Web Sites


Already in 2000 . . .Already in 2000 . . .

• I Could Offer Free T-Bone Dinners I Could Offer Free T-Bone Dinners and Get 40-60 Cattlemen to Attend and Get 40-60 Cattlemen to Attend a Meetinga Meeting

• Offer Donuts and Information and Offer Donuts and Information and Get 100-200 Folks to Attend a Get 100-200 Folks to Attend a Bluebird Seminar on Sunday Bluebird Seminar on Sunday AfternoonAfternoon


Wild Bird FeedingWild Bird Feeding

It’s an even It’s an even BIGGERBIGGER opportunity than you thought! opportunity than you thought!


$29 Billion Market *

Growing 11% per Year **

* U.S. Fish & Wildlife** National Gardening Association


Wild Bird Feeding By The NumbersWild Bird Feeding By The Numbers

4040% of the U.S. population feeds, protects % of the U.S. population feeds, protects

and cares for wild birds – almost and cares for wild birds – almost 100 million 100 million

AmericansAmericans

4242% of U.S. households have bird feeders % of U.S. households have bird feeders

and/or bird houses in their yards and/or bird houses in their yards

2929 Billion dollars total backyard nature Billion dollars total backyard nature

category category

Geographic Analysis of the U.S. Market

Over 1/3 of people in every region feeds the birds

Pacific36(+5)

Mountain36(-7)

Plains43(+2)

West South Central39(+8)

Midwest44(-3)

East SouthCentral 43(+2)

SouthAtlantic41(+1)

Northeast45(+9)

New England43(-10)

SOURCE: A.C. Nielsen 2000


Seasonal Wild Bird Food SalesSeasonal Wild Bird Food Sales

Percent of Sales

25.24

25.65

24.32

24.79

23 24 25 26

• “89% of people who feed birds feed them year round.”SOURCE: A.C. Nielsen


“The 1990s have brought people back to earth, back to their homes and back to their yards. Concern for the land, air and wildlife have people reevaluating

what they spend their time and money doing. Providing food, water and shelter for birds in the garden is becoming a popular activity for many of

these concerned people.”

- NURSERY RETAILER MAGAZINE


Feed and Feeders Alone are a Feed and Feeders Alone are a $3 Billion Dollar$3 Billion Dollar Opportunity Opportunity

““NearlyNearly as Big as as Big as Cat Food Business!”Cat Food Business!”


What’s HOT!What’s HOT!Bird Feeders that Attract Specific Birds

Songbird Essentials Clingers Only

Songbird Cedar Woodpecker Feeder


Combine With Seed Mixes ThatCombine With Seed Mixes ThatAttractAttract SpecificSpecific BirdsBirds

Chickadee ChoiceA Mix Chickadees Love!

Shell Free SelectLots of “Nuts” – Woodpeckers Love!


Land O’Lakes Has A Land O’Lakes Has A GreatGreat Wild Bird Line-Up!Wild Bird Line-Up!

Buy It & Promote It!Buy It & Promote It!


• Stock & Promote Products That Wal-Mart and Other Mass Merchants Do Not

Key:Key:


Where Customers ShopWhere Customers Shop

SOURCE: National Gardening Survey, 2001

Grocery 6%

& LawnGarden

24%

FeedStores

9%

Other11%

DIY21%

MassMerchant

15%

Hardware14%


Related Items Purchased By People Who Feed Birds Within One Year

SOURCE: Wild Bird Usage Study, Hull Research

36

29

27

25

22

0 20 40Bird

Fee

derBinocu

lars

Feed G

uidesBird

Bat

hsBird

House

s

Oth

er

Pro

du

ct

Pu

rch

as

ed

Wit

hin

a Y

ear

% Who Purchase


Gifts, Books, Binoculars and OtherGifts, Books, Binoculars and Other

$26$26 Billion Dollars Billion Dollars


Gifts Are A Gifts Are A HugeHuge Category! Category!

How Many Of Your Customers Have A Birthday?How Many Of Your Customers Have A Birthday?


Make Your Business A Unique Gift Store Make Your Business A Unique Gift Store For . . .For . . .

BirthdaysHouse Warmings

AnniversariesChristmas

Even Weddings! (Music of the Spheres/Westminster Chimes)


Our Our Fastest-Growing CategoriesFastest-Growing Categories in 2006: in 2006:

Gifts & Accessories for Dog & Cat Owners



Gifts & Accessories for Horse Owners



Gifts For John DeereTM Lovers



Gifts For Whatever Their “Passion”

Folks Love Gifts Related To It . . .

Wild Bird Dogs & Cats Horses John Deere – Country Living Gardening, Etc.


Today And In The Years Ahead . . .Today And In The Years Ahead . . .

The Passions We Discussed Will Grow The Passions We Discussed Will Grow While The Core Agricultural Base While The Core Agricultural Base Market You Serve Will Shrink . . .Market You Serve Will Shrink . . .

AND . . .AND . . .


Consumers Will Allow You To Consumers Will Allow You To Make “Better Margins” and Make “Better Margins” and

Rapidly Grow Sales InRapidly Grow Sales In

Passion (Lifestyle) Related Passion (Lifestyle) Related Product LinesProduct Lines

Gold Crest Will Help You Capture Profit From Gold Crest Will Help You Capture Profit From These Lifestyle Opportunities:These Lifestyle Opportunities:

• Product Recommendation – We Will Make Product Recommendation – We Will Make Recommendations For Your Specific MarketRecommendations For Your Specific Market

• Free Displays With Very Low Product Free Displays With Very Low Product Purchase RequirementsPurchase Requirements

• Large Assortment, 7,000+ Items – We Break Large Assortment, 7,000+ Items – We Break Cases, No ExtraCases, No Extra

• Same Day Shipping – Less Tied Up In Same Day Shipping – Less Tied Up In InventoryInventory

• Sales Help With Free POP’s/Newsletter Sales Help With Free POP’s/Newsletter Program, Etc.Program, Etc.

888-985-2473888-985-2473OrOr

Sign Up Today For Free CatalogsSign Up Today For Free CatalogsAndAnd

On-Line Shipping ApprovalOn-Line Shipping Approval


Land O’LakesLand O’LakesAndAnd

Gold Crest DistributingGold Crest Distributing

Stand Ready To Help You Grow!!!In Lifestyle Products . . .

A HUGE OPPORTUNITY!!!A HUGE OPPORTUNITY!!!

DON’T MISS IT!!!

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