LIFESTYLE EXPO TOKYO 2019 [June] Concluded With Success Yet Again!14th LIFESTYLE EXPO TOKYO 2019 [June] was successfully held from June 26 – 28, 2019 at Tokyo Big Sight, Japan.Known as the world’s leading “B-to-B” trade show for lifestyle products, homeware and gifts, the show attracted1,345* exhibitors from 25* countries and 49,048* visitors from all over Japan and other countries.LIFESTYLE EXPO TOKYO has firmly proved itself yet again as another key business venue in Japan and as one ofthe world’s leading lifestyle/gifts market. (*including concurrently held show)

Dates : June 26 [Wed] – 28 [Fri], 2019 Venue : Tokyo Big Sight, Japan Organised by : Reed Exhibitions Japan Ltd.

- POST SHOW REPORT -

Australia Bangladesh Belarus Belgium China

Denmark Finland France Germany Hong Kong

India Italy Japan Korea Malaysia

Pakistan Slovenia Spain Switzerland Taiwan

Thailand The Netherlands The Philippines USA Vietnam

■ LIFESTYLE EXPO TOKYO 2019 [June] Exhibition OutlineExhibition Title 14th LIFESTYLE EXPO TOKYO 2019 [June]

Dates June 26 [Wed] – 28 [Fri] , 2019

Venue Tokyo Big Sight, Japan

Organiser Reed Exhibitions Japan Ltd.

Consisting Shows

- GIFTEX TOKYO 2019 [June] - 14th Variety-Gifts Expo- 11th Baby & Kids Expo Tokyo [June]- 10th Fashion Goods & Accessories Expo Tokyo [June]- 10th Table & Kitchenware Expo Tokyo [June]- DESIGN TOKYO 2019 - 10th TOKYO DESIGN PRODUCTS FAIR- 6th Health & Beauty Goods Expo Tokyo [June]- INTERIOR TOKYO 2019 [June] – 3rd Interior Products & Furniture Expo Tokyo

Co-held Show ISOT 2019 – 30th INTERNATIONAL STATIONERY & OFFICE PRODUCTS FAIR TOKYO

■ Key Figures

1,345 Exhibitorsfrom 25 countries

49,048 Visitors

■ Exhibiting CountriesExhibitors from 25* countries were showcased at LIFESTYLE EXPO TOKYO 2019 [June].They attracted visitors from all over the world. The next edition is expected to grow more international.

(*including concurrently held show)

from worldwide

Countries

■ The Opening Ceremony with 40 Industry Leaders

713 VIPs from major retailers, wholesalers, importers and exhibitors attended and socialized actively at theparty. Many attendees were seen exchanging business cards and talking excitedly about the future of theindustry.

■ VIP Reception & ISOT 30th Anniversary Party

An Opening Ceremony was held to celebrate the grand opening of LIFESTYLE EXPO TOKYO 2019 [June] andco-held ISOT 2019 – 30th INTERNATIONAL STATIONERY & OFFICE PRODUCTS FAIR TOKYO. 40 industryleaders joined the event as ribbon-cutting dignitaries to express their support towards the show.Dignitaries include; ISETAN MITSUKOSHI, MOMA - THE MUSEUM OF MODERN ART NEW YORK, AEONRETAIL, YURINDO COMPANY, DON QUIJOTE, TOKYU HANDS, THE LOFT, KINOKUNIYA COMPANY, SHANGHAIBAIXIN STATIONERY, TIEN CHIAO SHIH, Y-YACHT, TSUTAYA, ITO-YA, etc.

■ Exhibitor’s Comments

■ Visitor’s Comments

ONE SKY (Japan)

The show was an amazing opportunity to presentour products to Japan.We met a lot of concept stores, boutique shops,stationery shops, interior shops, interior designersand architects. The variety of buyers is huge andwe got contacts and business requests from allkinds of buyers.

TRAVEL MALL (Switzerland)

This was our first time to participate in the showand we had more than 100 visitors coming to ourbooth.The quality of the visitors were great. They werelooking for serious business which is fantastic. Wealready signed for a bigger booth for next year, andwe are expanding our booth to be 1.5 times bigger.

LOVINFLAME (Taiwan)

We've had major retailers like Francfranc and topdesigners reaching out to us. I think the show hasexcellent branding and it is a great way to kick offthe business into Japan. Show Management wasvery supportive from the beginning. We had such awarm and fun experience.

KINUJO (Japan)

Our goal was to receive 100 business cards, but wereceived 200! We are very happy and satisfied.Unlike other shows, this show was a “B-to-B” style,so it was very easy to make business meetings.Because we were so happy with the result for thisshow, we have already decided to exhibit at theOsaka edition in September 2020.

MOMA - THE MUSEUM OF MODERN ART NEW YORK (USA)

You see so much person to person, business tobusiness happening between retailers andmanufacturers. You can feel the energy in the airthat there is a lot happening at the show.Every year I come, the momentom of the show isgreater and it's fascinating to see the show growing.

KINOKUNIYA COMPANY (Japan)

The purpose of visiting the show was to sourcestationery and gift products that we can place atour bookstores.I was able to have business meetings with manyinternational stationery and gift manufactures.The show gives great opportunity to meet manypotential business partners in the same venue.

■ DESIGN TOKYO PRODUCTS AWARD 2019 The “DESIGN TOKYO PRODUCTS AWARD” is given to the most “marketable” design products.The Award raises great attention from the industry, attracting not only buyers but also the media such asmajor magazines, TV shows, newspapers, etc.The Grand Prix and the award winning products were announced on the first day of the show.

GRAND PRIX

AWARD WINNING PRODUCTS

Tabletop Fire Pit with Glass GuardLOVINFLAME, INC.

Merging revolutionary fire technology with smartdesign, the Tabletop Fire Pit is clean-burning,portable, and wind-resistant, allowing hosts torevitalize both indoor and outdoor decor.

Ganbei_ Bottle OpenerFREEFORM MARKETING LIMITED (NO.30))

The 360-degree design allows opening bottlesfrom any angle or direction without the need forparticular alignment. It follows a unique designapproach and appeals emotionally to the user.

Give You A Hand W seriesTAGATHER GOODS

No matter what mode it is in; backpack,messenger, or hand carry, W Style adds creativeclass personality all over from head to toe!

Hsiao Mo ChiNOW 4 DESIGN CO., LTD.

"Hsiao Mo Chi" is a set of portable calligraphytools that combines traditional culture withmodern craftsmanship. In 2018, “Hsiao Mo Chi”won the Red Dot Design Award.

Nerdy Mini / DIY Leather BackpackSTUDIO SMOLL CO., LTD.

A DIY leather bag. The assembly process does notrequire any form of needlework. With theassembly concept, colors & function can differ.(Ex. Backpack, shoulder bag)

■ Expectations for Future Editions

One of the unique aspects of LIFESTYLE EXPO TOKYO 2019 [June] is that it is co-held with ISOT 2019- 30th INTERNATIONAL STATIONERY & OFFICE PRODUCTS FAIR TOKYO. The “28th STATIONERY OF THEYEAR AWARD” which was held inside ISOT 2019 was a strong attraction as both exhibitors and visitorswere excited to see which products won the Grand Prix.Visitors were seen going back and forth between halls creating a synergy effect of purchasing fromdifferent industries. It can easily be said that both exhibitors and visitors were able to meet a wide rangeof industry leaders throughout the show.

The show is evolving! In 2020, each consisting show and co-held show (ISOT) will be held under the newname LIFESTYLE Week and will be held 3 times a year. In the 2020 January edition, IFEX TOKYO [January]– 16th INT’L FLOWERS & PLANTS EXPO will be newly joining the LIFESTYLE Week family. Visitors from theflowers/garden shop industries will visit the show, making an even larger synergy effect.Most of the exhibiting spaces for the next editions were booked by the end of the show by satisfiedexhibitors who aim to reserve a larger space. There were many new-comers who saw the potential inexhibiting as well. If you are interested in expanding your business in Japan/Asia-Pacific, now is the timeto book your preferable booth locations before it is all sold out!

■ Synergy Effect from Concurrent Show

Dates: January 20 [Mon] – 22 [Wed], 2020 Venue: Makuhari Messe, Japan

3rd Variety-Gifts Expo Tokyo [January]3rd Baby & Kids Expo Tokyo [January]3rd Fashion Goods & Accessories Expo Tokyo [January]3rd Table & Kitchenware Expo Tokyo [January]3rd Health & Beauty Goods Expo Tokyo [January]3rd Interior Products & Furniture Expo Tokyo [January]NEW! IFEX TOKYO [January] – 16th INT’L FLOWERS & PLANTS EXPOISOT TOKYO [January] – 1st INT’L STATIONERY & OFFICE PRODUCTS FAIR

Dates: July 8 [Wed] – 10 [Fri], 2020 Venue: Tokyo Big Sight, Japan

15th Variety-Gifts Expo Tokyo [July]12th Baby & Kids Expo Tokyo [July]11th Fashion Goods & Accessories Expo Tokyo [July]11th Table & Kitchenware Expo Tokyo [July]DESIGN TOKYO 2020 – 11th TOKYO DESIGN PRODUCTS FAIR7th Health & Beauty Goods Expo Tokyo [July]4th Interior Products & Furniture Expo Tokyo [July]ISOT TOKYO [July] – 31st INT’L STATIONERY & OFFICE PRODUCTS FAIR

Dates: September 9 [Wed] – 11 [Fri], 2020 Venue: INTEX Osaka

1st Variety-Gifts Expo Osaka [September]1st Baby & Kids Expo Osaka [September]1st Fashion Goods & Accessories Expo Osaka [September]1st Table & Kitchenware Expo Osaka [September]1st Health & Beauty Goods Expo Osaka [September]1st Interior Products & Furniture Expo Osaka [September]IFEX OSAKA [September] – 1st INT’L FLOWERS & PLANTS EXPOISOT OSAKA [September] – 1st INT’L STATIONERY & OFFICE PRODUCTS FAIR

■ Media PartnersWith great support from international media partners, LIFESTYLE EXPO TOKYO is becoming well-known all overthe world.

■ ContactsLIFESTYLE Week (Former LIFESTYLE EXPO TOKYO) Show Management, Reed Exhibitions Japan Ltd.

>> For ExhibitingAttn: Eiichi Hasegawa (Mr.), Chisato Miyawaki (Ms.), Jun Qu (Mr.), Ilyong Choi (Mr.),

Hajime Suzuki (Mr.)mailto: lifestyle-eng@reedexpo.co.jp

>> For Visiting Attn: Chisato Kamiya (Ms.), Mai Otake (Ms.), Young Eun Lee (Ms.)mailto: visitor-eng.lifestyle@reedexpo.co.jp

>> For Press InquiriesAttn: Fuka Ishimaru (Ms.), Young Eun Lee (Ms.)mailto: lifestyle-pr-eng@reedexpo.co.jp