By J.R. Atkins, MBAAuthor, Speaker & Consultant on

Social Media, Mobile Apps, Sales & Marketing

LI.F.T. for Biz Results:LinkedIn, Facebook & Twitter

Download this presentation at:

www.SlideShare.com/jratkins

Agenda Assumptions? Marketing Infrastructure Model &

Assertion HootSuite Where to get content Editorial Calendar Email Marketing List Building Selling in the Digital Age Sales & Marketing Sample Campaigns Resources

Assumptions

1. Social Media Tools: LinkedIn Account & Company Page Facebook Account & Company

Page Twitter Account

2. Keys to Social Media Success: Be Interesting Content is King Give to Get

Marketing Infrastructure Model

Copyright by J.R. Atkins

SEO

Digital Marketing Assertion Once you set up your digital marketing

infrastructure (content), someone can find you, be referred to you, or you can introduce them to your company.

The Prospect consumes the content and chose to engage or not.

When they reach out, it’s time to consummate the sale.

Aka ”Inbound Marketing”

HootSuite

www.HootSuite.com Your Social Media Command Center Publish, Monitor and Communicate Free, $10 per month and up Schedule Post 2+ weeks out Fill in the Gaps Stop the schedule post if …

Where to get Content?

Once your Social Media is set up, this is the #1 Challenge

Brain Storm, get help from staff & friends

Hire a contract writer Comment on others’ Content Subscribe to industry related sources

Editorial Calendar

Editorial CalendarSept 2 3Facebook VIP lounge options now available for

ArtOfficial on 9/19 $40 &$150 http://artofficialevent.eventbrite.com/

Twitter #VIP #lounge options now available for #ArtOfficial, @zoukdallas, on 9/19 $40 & $150 http://artofficialevent.eventbrite.com/

#Valet only $5 at #ArtOfficial, @zoukdallas more VIP options at http://artofficialevent.eventbrite.com/

Picture

LinkedIn VIP Valet only $5 at #ArtOfficial, more VIP options at http://artofficialevent.eventbrite.com/

List Building – Email Marketing

Constant Contact – www.ConstantContact.com

Mail Chimp – www.mailchimp.com Clients, Prospects, and Friends Associations, Clubs, Groups Networking, MeetUps, Events Purchase - .15 to $2 Intro Calls

Selling in the Digital Age

SellingS

ellin

g

Selling

Selling

Digital Marketing Model with a Sales Wrapper Selling & Marketing Together

Sales to Marketing Ratio

SMRep Rep Rep Rep

SMRep Rep Rep Rep

VP

Owner

Sales Marketing Asst. Sales

10:0

3:1

Marketing to Sales Activities Content

Blogs Case Studies Articles in Journals

Community Building Listen & Respond

Campaigns Specific Activity, Time Line and Desired

Results

Marketing to Sales Activities Campaign Examples

Events Special Offer Content Paid Post Social Media Ad Referral Program Affiliate Program

Track, Access, Modify and Repeat

Resources

Socialnomics by Erik Qualman Inbound Marketing Brain Halligan &

Dharmesh Shah Social Media 2.0 by J.R. Atkins Mashable (Blog on Social Media Trends) HubSpot (Content Marketing Specialist)

Thank you for attendingLI.F.T. for Biz Results:

LinkedIn, Facebook & Twitter

Download this presentation at:

www.SlideShare.com/jratkins

What do I do?1. Conference Talks and Workshops2. Executive Training and Coaching3. Services: Social Media, Mobile Apps, Sales & Marketing