Light in The Storm- Case Light in The Storm- Case StudyStudy

Disaster Planning/Durability & Disaster Planning/Durability & Business Continuity at WWL-TV Business Continuity at WWL-TV

New Orleans (CBS)New Orleans (CBS)

““Great perils have this Great perils have this beauty, that they bring to beauty, that they bring to

light the fraternity of light the fraternity of strangers”strangers”

-Victor Hugo-Victor Hugo

RelationshipsRelationshipsIn A Complex Networked WorldIn A Complex Networked World

RelationshipsRelationshipsRelationshipsRelationships

KatrinaKatrina

$100 Billion Damages$100 Billion Damages1300 Deaths1300 Deaths

Increasingly Complex Interactions Increasingly Complex Interactions & Relationships & Relationships

Interpersonal Interactions. Staff Interpersonal Interactions. Staff Business Interactions. LSU-PBSBusiness Interactions. LSU-PBS Government Interactions. FEMA/DHSGovernment Interactions. FEMA/DHS Private Security Partner Interactions Private Security Partner Interactions

prior to and during crisis.prior to and during crisis. Interactions between problem solvers Interactions between problem solvers

on your crisis team.on your crisis team. Relationships/Interactions that can Relationships/Interactions that can

determine your success or failure.determine your success or failure.

Complex Problem Solving Complex Problem Solving Decisions Based Upon-Decisions Based Upon-

KnowledgeKnowledge

JudgmentJudgment

ExperienceExperience

Instinct-Instinct- Rather than pure technology workersRather than pure technology workers

2121stst Century Events of Significant Century Events of Significant ImpactImpact

Increasingly difficult to mitigate.Increasingly difficult to mitigate. Cover larger geographic areas.Cover larger geographic areas. Asymmetric in nature.Asymmetric in nature. Require enterprise wide responses.Require enterprise wide responses. Will overwhelm surge capacity and/or Will overwhelm surge capacity and/or

delay government assistance.delay government assistance. Will create dramatic financial impacts.Will create dramatic financial impacts. Will have dramatic human resource issues.Will have dramatic human resource issues.

Future Significant Events WillFuture Significant Events Will

Force Us to THINK BIGGER about the Force Us to THINK BIGGER about the complex interactions/supply chainscomplex interactions/supply chains

Place us in rapidly and constantly Place us in rapidly and constantly changing environment changing environment

Mitigation- Risk BasedMitigation- Risk Based Force holistic decisions before an Force holistic decisions before an

event event

Can You ProvideCan You Provide TransportationTransportation

PowerPower

CommunicationsCommunications

Shelter- food, water, sanitary, medicalShelter- food, water, sanitary, medical

SECURITYSECURITY

Pre-event Planning at WWL-TVPre-event Planning at WWL-TV

Hard Transmitter SiteHard Transmitter Site

15 Foot Stilt Support Structure15 Foot Stilt Support Structure

WWL-TV Control RoomWWL-TV Control Room

10,000 gallon diesel fuel tank10,000 gallon diesel fuel tank

Secure TransportationSecure Transportation

Transportation ChallengesTransportation Challenges

Transportation ChallengesTransportation Challenges Alternate means of moving Alternate means of moving

staff/families/supplies/inventory.staff/families/supplies/inventory. Road blocks to prevent re-entry.Road blocks to prevent re-entry. Road closures.Road closures. Traffic.Traffic. Keeping vehicles fueled.Keeping vehicles fueled. Control of air space.Control of air space. Contra-flow issues.Contra-flow issues.

PowerPower

Power ChallengesPower Challenges If you don’t have it you will have to If you don’t have it you will have to

provide it to survive.provide it to survive. Others will be competing for it.Others will be competing for it. Providers will prioritize it.Providers will prioritize it. Infrastructure providers will be at the Infrastructure providers will be at the

top of the list.top of the list. Once established-others will seek it Once established-others will seek it

out.out.

Fuel Fuel

Fuel Challenges/LessonsFuel Challenges/Lessons A 5,000 fuel gallon tanker does not A 5,000 fuel gallon tanker does not

come equipped with a hose that will come equipped with a hose that will re-fuel vehicles- you must anticipatere-fuel vehicles- you must anticipate

People will try to take your fuel away People will try to take your fuel away from you- you must protect it.from you- you must protect it.

If you set your fuel supply on the If you set your fuel supply on the ground in a flood zone- you will lose ground in a flood zone- you will lose it- think uphill and up-wind.it- think uphill and up-wind.

Refueling OperationRefueling Operation

Communications ChallengesCommunications Challenges Telephone service will go down and Telephone service will go down and

did in New Orleans.did in New Orleans.

Cell net capacity regardless of how Cell net capacity regardless of how robust will not support surge.robust will not support surge.

The military orbited communications The military orbited communications aircraft over the area.aircraft over the area.

CommunicationsCommunications Cell phones with Louisiana and East Texas Cell phones with Louisiana and East Texas

area codes were not useful during peak area codes were not useful during peak hours.hours.

Voice Over Internet phone connections Voice Over Internet phone connections work well.work well.

Cell phones with other area codes Cell phones with other area codes specifically those brought in by our specifically those brought in by our security teams from California worked security teams from California worked well, even during peak surge.well, even during peak surge.

Robust CommunicationsRobust Communications

A Variety of TechnologyA Variety of Technology

CommunicationsCommunications Satellite phones worked well until the Satellite phones worked well until the

government began ramping up government began ramping up operations, using and blocking operations, using and blocking available band width.available band width.

Keeping batteries charged is Keeping batteries charged is problematic.problematic.

Blackberry/text messaging worked. Blackberry/text messaging worked. Nextel Direct Connect worked well Nextel Direct Connect worked well

between Dallas and all sites.between Dallas and all sites.

Communications Take Communications Take AwayAway

You Must Be Able To Communicate You Must Be Able To Communicate To Your People with alternate To Your People with alternate

choices of pre-deployed choices of pre-deployed technology and messages.technology and messages.

Public Law Enforcement/Security Public Law Enforcement/Security ChallengeChallenge

Public SafetyPublic Safety

What will the response be?What will the response be?

Military PresenceMilitary Presence

Absence of the Rule of LawAbsence of the Rule of Law During a significant event public During a significant event public

safety may be delayed or non-safety may be delayed or non-existent. You will have to protect existent. You will have to protect facilities and staff.facilities and staff.

Excellent security will enable all Excellent security will enable all other challenges- Pre-staged in safe other challenges- Pre-staged in safe areas, if possible.areas, if possible.

Security Plan/DeploymentSecurity Plan/Deployment

Mature/Self Supported/LicensedMature/Self Supported/Licensed

Professional SecurityProfessional Security

Security TakeawaysSecurity Takeaways Relationships and open interactions Relationships and open interactions

are critical.are critical. Pre-deployment of security resources Pre-deployment of security resources

nearby but not in the disaster/event. nearby but not in the disaster/event. Security must be self-contained and Security must be self-contained and

self supported.self supported. Priority has to be on Priority has to be on

protecting/enabling people.protecting/enabling people.

SecuritySecurity Level of expertise should be high.Level of expertise should be high.

Sworn peace officers work well but Sworn peace officers work well but should not be from disaster/event should not be from disaster/event area. They may be called away.area. They may be called away.

Having a Paramedic/EMT will bring Having a Paramedic/EMT will bring value to the security team.value to the security team.

You Will GetYou Will Get

What you pay for and are What you pay for and are willing to supportwilling to support

Security StrategySecurity Strategy Source and development of Source and development of

relationships ahead of the need.relationships ahead of the need. Employee/staff centric focus.Employee/staff centric focus. Consider retained services contract.Consider retained services contract. Make your business and cultural Make your business and cultural

needs and priorities well know ahead needs and priorities well know ahead of the need. Discuss in detail.of the need. Discuss in detail.

Pre-deploy resources nearby but not Pre-deploy resources nearby but not in the event/disaster zone.in the event/disaster zone.

Above All- Security Efforts Must Be Above All- Security Efforts Must Be Aligned With Business NeedsAligned With Business Needs

Response.Response.

Recovery.Recovery.

Restoration. Restoration.

Protection of Human, Physical, Information Protection of Human, Physical, Information Assets.Assets.

Continuity of Business OperationsContinuity of Business Operations

The Result-OpportunityThe Result-Opportunity 10.2 million page 10.2 million page

views on Monday views on Monday August 29August 29thth

562,000+ unique 562,000+ unique usersusers

1.3 million total 1.3 million total online sessions to online sessions to it’s live streaming it’s live streaming video broadcastsvideo broadcasts

WWL-TV on the air WWL-TV on the air 24-7 throughout 24-7 throughout the entire stormthe entire storm

No staff casualtiesNo staff casualties WWL finalized WWL finalized

arrangements to arrangements to be the exclusive be the exclusive provider for provider for Yahoo.comYahoo.com

Effectively Managed Risk=Effectively Managed Risk=OpportunityOpportunity

The Dallas Morning News Team-The Dallas Morning News Team-The 2006 Pulitzer Prize for Breaking The 2006 Pulitzer Prize for Breaking

News PhotographyNews Photography

Competitive AdvantagesCompetitive Advantages The WWL-TV Team- The 2005 Peabody The WWL-TV Team- The 2005 Peabody

Award, the highest honor in Broadcast Award, the highest honor in Broadcast Journalism, Edward R Morrow Award & The Journalism, Edward R Morrow Award & The 2006 EPpy Award for Internet’s Best2006 EPpy Award for Internet’s Best

April 2003 Harvard Business RevieApril 2003 Harvard Business Review, "Preparing for Evil"w, "Preparing for Evil"

A Bottom-Line Argument for A Bottom-Line Argument for PreparednessPreparedness

Research by the University of Southern Research by the University of Southern California’s Center for Crisis Management California’s Center for Crisis Management found that companies that are “crisis found that companies that are “crisis prepared” enjoy four strategic benefits..prepared” enjoy four strategic benefits..

• They grapple with fewer calamitiesThey grapple with fewer calamities• They stay in business longerThey stay in business longer• They have stronger financialsThey have stronger financials• The enjoy stronger corporate reputationsThe enjoy stronger corporate reputations

Business-Minded Steps TowardBusiness-Minded Steps TowardTrue PreparednessTrue Preparedness

Gradual and sustainable evolution-Gradual and sustainable evolution-integration of security/plans into business integration of security/plans into business modelmodel

• Education and orientation sessionsEducation and orientation sessions• Tabletop exercises Tabletop exercises • Walk-through drillsWalk-through drills• Functional drillsFunctional drills• Full-scale exercisesFull-scale exercises

Dedicated to the staff of Dedicated to the staff of WWL-TVWWL-TV

Belo EngineersBelo EngineersTechniciansTechniciansReportersReporters

ContractorsContractors

““Our safety lies not in Our safety lies not in blindness, but in facing our blindness, but in facing our

dangers”dangers”

-Schiller-Schiller

The OneThe One

WWL-TVWWL-TVNew OrleansNew Orleans