4
Light My Fire Stories English
Light My Fire Stories
English
How it all started…
Light My Fire Stories
The Spork Story
LIGHT MY FIRE 2015
The year was 1995 and Michael Odqvist had just lost a battle against his neighbor. ThebattlewasaboutlightingaBBQinthemostefficientway.TheneighborusedMayaSticks™/TinderSticks™thatshe’dbroughtfromGuatemala.Michaelusedtheregularlighting stuff: Matches, charcoal briquettes and lots oflighterfluid.The battle was over before it began. Afterafewminutes,theneighbor’sBBQburnedwitha warm, hot, beautiful flame while Michael’s BBQ wasmoreofasmokycloud.Thenandthere,Michaeldecidedhewantedtolearneverythingaboutthesefantasticsticksfrom Guatemala. Michael spent a year inGuatemalabeforehe could getthefirstcontainerwithMayaStickstobeshippedtoSweden.Hephonedhisdaughter,Calill,whotrainedhorsesinSpain,atthetime.Hesaid,“Calill,timetogettowork.YouhavetocomehometoSwedentohelpmesellthiswonderfulproduct”.So she did… TheyearafterMichaelandCalillstartedtosearchfora“friend”totheirbelovedMayaSticks.In1996,theyfoundwhat theywere looking for.SwedishFireSteel®was theperfectmatchtoMayaSticksandthe foundationofLightMy Fire was born.
In 2005, Light My Fire created the MealKit™ 1.0 that was introduced at a small trade fair – “Fair Enough”. MealKit 1.0 was a set with six clever pieces for eating andpreparing meals outdoors yet one of those pieces caught theattentionofattendeesalittlemorethananythingelse.TheSpork! Peoplewere crazy about it and the LightMy Fire Teamwasoverwhelmedbyalloftherequestsregardingtheproduct. CalillOdqvistJagusch,CEOofLightMyFire,phonedherfatherfromthetradefairandsaid:“ThereissomethingspecialabouttheSpork”!Andshewascertainlyright. Today, theSporkhasbeen taken toheartallover theworldandover25millionSporkshavebeensold.TheSporkcomesin20differentcolors,4differentsizes,inaspecialleft-handedversionandintitanium.InSweden,thehomelandoftheSpork,it’sbeenawardedwiththetitle,“AppliedArt”.
Light My Fire Stories
LIGHT MY FIRE 2015
Taking care of natureRe-usable is a key word at Light My Fire. Unique,low-techoutdoorproductscan,inmanycases,replacetheneedfordisposablecups,plates,cutlery,etc.AllLightMyFireproductsarehighqualityandmadetolast.ThetitaniumSporkisevenindestructible! “Thereisevenadeepermeaningtoourdesignandcolors.WewanteverythingtobeappealinginthewildernessaswellasintheparkortheBBQathome”,saysCalillOdqvistJagusch,CEOofLightMyFire.“Thatmeanseverythingisusedasmuchaspossibleandnotidlywaitingforoutings”. MostofLightMyFiresproductsaremanufacturedinSweden. “Itallowsustohavefullinsightintoenvironmental–andsocial–conditionsatalltimes.Italsoresultsinfewertransportsaseverythingiskeptclosetoourheadofficeandhub”,Calillsays. Tosummarize:LightMyFire’sambitionistomakeagreatimpactonpeople’soutdoorlife–notonnature.
Light My Fire Sweden ABVästkustvägen7SE-21124Malmö,Swedenphone:+46406601660mail:[email protected]:JohannaArnerius lightmyfire.com
Based in Sweden, Light My Fire specializes in outdoor accessories that are as practical
in the city as they are in the wild. From making fires to eating meals – our products
have been taken to heart all over the world by both the backyard adventurer and the
backwoods survivalist.
Color. Design. Functionality.
