LIGHTHOUSE MINISTRY By Ben Stow

Lighthouse Ministry http://thelighthouseministries.org/

Lighthouse Ministry Location- Elm Tree Lane, lexington,Ky

https://maps.google.com/maps?hl=en-US&ll=38.043241,-84.491451&spn=0.016882,0.033023&t=m&gl=US&mapclient=embed&cid=13687045196556323630&z=16

Background & History The lighthouse ministry was founded by Dan

Henderson and Tay Henderson. Dan, an ex convict started working at salvation army, after years in the none profit business he branched out with his new wife Tay and launched the lighthouse ministry. Dan sadly got sick and passed away in 2004, a few years after the lighthouse ministry opened.

Using Christianity as the bases of the teachings Tay build a none profit that could serve two lunch servings and two dinner servings. Producing over 1065 meals a year for the homeless.

Mission Statement The Lighthouse Ministries is a non-profit,

faith-based organization dedicated to reaching the low income population of Lexington, by providing free meals for people in need, and also by providing housing and support for men who are disadvantaged, whether due to recent imprisonment, drug-related issues, or poverty. The lighthouse also provides educational and psychological support for people who are in need of drug, alcohol and vocational rehabilitation.

What is The Purpose To feed the homeless of Lexington Educate in faith Provide for low and moderate income

family's of the Lexington area. Providing housing and support for men

who are disadvantaged Provides educational and psychological

support for people who are in

I Chose This Organization…… I chose this organization because when I

was very young my family had very little money and if I had lived in Lexington the lighthouse ministry would have been something I may have needed.

I have volunteered here before. The work force at the lighthouse feels

like a community. Tay the owner……

Lighthouse and New Media Facebook

https://www.facebook.com/TheLighthouseMinistriesInc

Extensive Facebook page, with lots of pictures, up coming events and past events.

Includes- education day, free hairy cuts, 5K walks, children workshop, Christian teachings and regular status updates.

What does Facebook do? Facebook solves the problem that the lighthouse ministry has with publicizing themselves as nearly all people have phones and Facebook whereas, not all will see flyers and posters. Helps get the word out. This tool was chosen because new new media is coming more

and more popular and its becoming the most reliable way to reach people.

Facebook replaced other marketing tools such as, flyers, posters, leaflets, brochettes and news letters.

Before Facebook- Tay said that they would go down to the areas where the majority of the homeless people were and spread the word and hand out flyers for up coming events, but now she said attendance is better then ever and we don’t have to produce all the flyers.

How effective has Facebook been? Facebook has been very successful. Great form of media for them It is helping to fulfill the mission and the Facebook page has spread the word Attendance to functions has risen Tay describes Facebook as being a

valuable tool to build her business and also get new employees involved.

Reflection of Media Strategies Strength

Facebook is widely used. Easy to use Serves more than one purposeWeaknesses

Only using one form or new new media People without access to technology will not be

exposed. Will not reach older generation, technically

challenged

What Can be Done: Twitter This could be changed- twitter Twitter is public- rise awareness faster Another form of media can only spread

the word. Can appeal a different generation or

class than Facebook.