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Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing...

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Lighting Design Beyond the Basics Association of Outdoor Lighting Professionals
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Page 1: Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing Strategies Consultation and design time Pitch a vision, not components Sell a lifestyle,

Lighting DesignBeyond the Basics

Association of Outdoor Lighting Professionals

Page 2: Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing Strategies Consultation and design time Pitch a vision, not components Sell a lifestyle,

AOLP Presenters

● Andy Thomas, CLVLT, COLD○ Viewpoint Lighting, Sacramento CA

● Michael Sestak, CLVLT, COLD○ Sestak Lighting Design, Sacramento CA

● Dave Bilik ○ Twilight Designs, Las Vegas NV

Page 3: Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing Strategies Consultation and design time Pitch a vision, not components Sell a lifestyle,

Fundamentals of Lighting Design

Purpose of Lighting

● Safety● Security● Function/Task● Beauty - Lighted Objects● Art - Light Fixtures

Brandon Kuehler - Light it Right

Page 4: Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing Strategies Consultation and design time Pitch a vision, not components Sell a lifestyle,

Fundamentals of Lighting Design

Basic Lighting Methods

● Uplighting/Highlighting● Downlighting

○ Pathlighting● Silhouetting● Shadowing● Grazing● Mirror Lighting

Tim Ryan - Lighthouse

Page 5: Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing Strategies Consultation and design time Pitch a vision, not components Sell a lifestyle,

Fundamentals of Installation

Landscape Lighting Guidelines

Page 6: Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing Strategies Consultation and design time Pitch a vision, not components Sell a lifestyle,

Going Beyond the Basics

Advanced Lighting Methods and Techniques● Tree/Structure Downlighting● Market Lighting● Fixture Conversions● Core Drilling● Tape/Rope Lighting● RGB/RGBW Color● Custom Fixture Design● Controls

Outdoor Lighting

Page 7: Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing Strategies Consultation and design time Pitch a vision, not components Sell a lifestyle,

Tree Lighting

Andy Thomas - Viewpoint Lighting

Page 8: Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing Strategies Consultation and design time Pitch a vision, not components Sell a lifestyle,

Market Lighting

Andy Thomas - Viewpoint LightingMatt Carli - Moonlighting

Sestak Lighting Design

Page 9: Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing Strategies Consultation and design time Pitch a vision, not components Sell a lifestyle,

Fixture Conversions

AOLP-CA Andy Thomas - Viewpoint Lighting

Page 10: Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing Strategies Consultation and design time Pitch a vision, not components Sell a lifestyle,

Core Drilling

Sestak Lighting Design

Michael Deo - Naturescape

Page 11: Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing Strategies Consultation and design time Pitch a vision, not components Sell a lifestyle,

Tape/Rope Lighting

Dave Bilik - Twilight Designs

Dave Bilik - Twilight Designs

Jeff Hannah - Accents Lighting

Page 12: Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing Strategies Consultation and design time Pitch a vision, not components Sell a lifestyle,

Colored Light

Sestak Lighting Design Sestak Lighting Design

FX Luminaire

Page 13: Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing Strategies Consultation and design time Pitch a vision, not components Sell a lifestyle,

Custom Design

Sestak Lighting Design Andy Thomas - Viewpoint Lighting

Page 14: Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing Strategies Consultation and design time Pitch a vision, not components Sell a lifestyle,

Control Systems

● Control4● Lutron● Crestron● Insteon● Many, Many More

Page 15: Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing Strategies Consultation and design time Pitch a vision, not components Sell a lifestyle,

Design Strategies

Methods of Design and Presentation● Evening Demonstrations● Pen and Paper● AutoCAD/Computer graphics● Photo-Based Lighting Concept

○ General Graphic Apps○ Proprietary Software Programs/Apps

Page 16: Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing Strategies Consultation and design time Pitch a vision, not components Sell a lifestyle,

Paradigm Shift

From Landscape Contractor to Lighting Designer

● Pricing Strategies○ Consultation and design time○ Pitch a vision, not components○ Sell a lifestyle, not light fixtures

● Presentation Methods○ Getting the idea across○ From demo to dinner table○ Portfolio and samples○ The “Language of Lighting”

m Ryan - Lighthouse

Page 17: Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing Strategies Consultation and design time Pitch a vision, not components Sell a lifestyle,

Paradigm Shift

From Landscape Contractor to Lighting Designer

● The more you know, the more you can sell○ Education○ Certifications

● Night Adjustments are crucial!

m Ryan - Lighthouse

Page 18: Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing Strategies Consultation and design time Pitch a vision, not components Sell a lifestyle,

Resources

● Association of Outdoor Lighting Professionals○ AOLPOnline.org○ Certified Low Voltage Lighting Technician (CLVLT)○ Certified Outdoor Lighting Designer (COLD)○ Awards Program

● Illuminating Engineering Society of North America (IESNA)

● International Landscape Lighting Initiative

● Manufacturer/Distributor Training

- Lighthouse

Page 19: Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing Strategies Consultation and design time Pitch a vision, not components Sell a lifestyle,

Throw Us Your Questions!

Patrick Harders - Enlightened Light

Page 20: Lighting Design - Irrigation Association...From Landscape Contractor to Lighting Designer Pricing Strategies Consultation and design time Pitch a vision, not components Sell a lifestyle,

THANK YOU!

- Oak Crest Landscape


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