Date post: | 19-Jan-2017 |
Category: |
Design |
Upload: | ux-singapore |
View: | 617 times |
Download: | 4 times |
Welcome to Huge.
Founded as a user-centric design studio.
Born in
Brooklyn.
7 employees.
2004.
BKLN.
1,500+ employees worldwide. Independent agency within IPG.
ATL. BKLN. DC. LDN. LA. MDE. OAK. PDX.
2016.
RIO.SGP.BOG. TO.
Business Strategy.
Brand Planning.
Data Science.
Research.
User Experience Design.
Creative.
Technology.
Content.
Social.
Communications.
Search.
CRM.
Media.
Capabilities.
Listen to users and observe them.
Look for the opportunities.
Constantly improve through feedback.
Make something you love.
Anticipatory design?
Using design to simplify options and streamline activity.
Empowers.
Designing tools to help peoplemake better decisions.
Good UX.
The value of experience design is changing.
Serves.
Designing services that makepeople’s lives easier.
Great UX.
35,000Decisions made each day.
Source: http://www.fastcodesign.com/3045039/the-next-big-thing-in-design-fewer-choices
“Learning to choose is hard.
Learning to choose well is harder.
And learning to choose well in a world of unlimited possibilities is
harder still, perhaps too hard.”
- Dr Barry Schwartz
So how do we makegood choices?
We often don’t.
Myth #1:We make optimal decisions.
When ‘off’ means ‘on’
The time it takes to make a decision increases with the number and
complexity of choices.
Source: Hicks Law
Myth #2:More choices and features result
in higher satisfaction.
Less is more.
64%Of features in products are
rarely or never used.
Source: Standish Group
Help people make the right choice.
Myth #3:We are in control of our
decisions.
“We're susceptible to all of these influences from
external forces: the defaults, the particular
options that are presented to us.”
- Dan Ariely
Good design caninfluence behaviour.
So what do we do?
Designing for gut and head.
Invisible interactions.
Context is king.
74.8%
How do we get there?
4.9 billionInternet connected devices in 2015
Source: http://www.gartner.com/newsroom/id/2905717
In 1 day we produce as much data as we produced between the birth
of the world and 2003.
Source: http://aci.info/2014/07/12/the-data-explosion-in-2014-minute-by-minute-infographic/
Data is much more valuable when used with other information.
Think less.
And you don’t need all the data in the world to get it right…
…you just need the right data.
“Information is not knowledge.” - Albert Einstein
By creating products thatpeople love to use.
US and UK smartphone users spend more than 80%of their time in just five apps.
Source: Forrester’s US Consumer Technographics Behavioural Study (August - October 2014)
The principles of anticipatory design.
Implementing anticipatory design in your business:1. Think of your brand as a service.
2. Enable your service digitally.
3. Automate the delivery of your service.
4. Establish your automated service.
5. Don’t be evil.
Efficiency and freedom.Data and artificial intelligence driving efficient user experiences.
Flow not friction.Less screens and more intuitive services.
Convenience not choice.Fewer, more accurate options.
And at Huge we’re alreadyworking on some ideas.
Giving us more of the most valuable thing we have…time.
Thanks, any questions?