Date post: | 14-Apr-2017 |
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Technology |
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October 6,2015
Quality of Experience (QoE) in the Virtualized World: Meet the Adaptive QoE
Scorecard
Watch the recorded version of this Webinar by registering here: http://www.lightreading.com/webinar.asp?webinar_id=516
Sponsored by:
Today’s Presenters
Steve Saunders, Founder & CEO, Light Reading
Basem Temraz, Senior Manager, Network Development and Operations, du
Jim Hodges, Senior Analyst, Heavy Reading
Thomas Vasen, Sr. Director of Subscriber Experience Marketing, Procera Networks
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Agenda
• Introduction
• The A-QoE Scorecard
• du – changing QoE requirements – an Operator view
• Procera - The New Scorecard
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Scorecard Model Adaptation
• The impact of personalized services and focus on QoE to drive new revenues necessitates a new approach to QoE measurement.
• What’s Out – The Traditional QoE Scorecard
• What’s In – The Adaptive QoE (A-QoE) Scorecard
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The Trouble with Traditional • Not a true view of QoE, • Assumptive QoE Scorecard• Difficult to assess the true QoE impact of network upgrades • Not virtualization ready
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The Adaptive Approach • Measures the actual subscriber level view of QoE• Adaptive not Assumptive QoE Scorecard• Accurately assesses QoE impact of network upgrades • Virtualization ready
Customer Experience @ Service Providers
Basem Temraz
A Shift
8
2005 20152010
Well controlled ecosystem
Limited Control over ecosystem
Well understood consumers
New Consumer Persona
Well defined position within
value chain
New position within value
chain
9
Network KPIs canno longer show the complete picture
10
Previous processes, tools and skillsetsare no longer sufficient
11
A clear new consumer persona
What is missing? 1
New Customer Persona = New Products and Services = New Definitions of Quality of Experience
12
13
What is missing? 2
Tools and skillsetsto understandexperience over theend-to-end ecosystem
New Tools and Skillsets
Real time
14
Customer AwarePredictive
Device Aware
benchmark
On device
End to endSmart Customer Support
Smart Planning
Experience ROI
Identify Monetization opportunities
Smart Operations
15
Redefining service provider identity and value
What is missing? 3
Paradigm ShiftNew Business Models will be
driven by Quality of Experience.
Meeting Basic Needs
Enhancing Experience
Creating Loyal Customers
Security
Ultrafast
Mobility
On-demand
VirtualEffortless
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Poll Question 1
ScoreCard WebinarThomas Vasen, SX Evangelist
Airline Hospitality Restaurants
Consumer’s Choice on Quality
Not for Broadband
Subscribers think Applications
Each with different network quality requirements
Netflix ISP Speed Index
Highly relevant and interesting for the subscriber. But not actionable for the
operator.
Quality Speed≠
Because with 15 years of DPI Focus
WE SEE MORE
ScoreCard shows per Application Type
Scoring each Individually
For Every Subscriber, All traffic, All the time
Capturing QoE in the Core
Break Down by
PERSPECTIVES
DEVICE
LOCATION / TOPOLOGY
SUBSCRIBER TIER
Location Perspective
Device Perspective
Subscriber Perspective
Topology Perspective
Comparing QoE on Network Technologies
Virtualized Perspective
Virtual Content Node C
Virtual Content Node D
Subscriber A Subscriber B
Score
ScoreCard per Subscriber Session Results in
Subscriber
RAN Location
Virtualized Component
Device
Physical Infrastructure Node
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Poll Question 2
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Whitepaper
The Heavy Reading whitepaper “Adaptive QoE Scorecards for the IP Realm” by Senior Analyst Jim Hodges is available here:
http://site.proceranetworks.com/adaptive-qoe-scorecard-for-the-ip-real-heavy-reading
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Questions and Answers
Watch the recorded version of this Webinar by registering here:
http://www.lightreading.com/webinar.asp?webinar_id=516