Friday, September 3, 2010 For more info, please Visit • www.PosterityOne.com [1] Re-Birth INTERNATIONAL ICON Lil’ Wayne, headliner of the hip-hop world’s most prolific music tour in 2009 will be performing live in the US for the first time, just in time for the release of his new album! MASSIVE PROMOTIONS Partnerships with Clear Channel, financial partners and our incredible network of marketing and PR teams will guarantee sell-out crowds in each of the scheduled cities. HUGE REVENUES With exclusive engagements in demographically targeted metropolitan areas, ticket sales alone from this venture are slated to exceed $2 MILLION USD per venue! Arguably, The World’s Most Anticipated Hip-Hop Artist of 2011! WINTER 2011
Transcript
Friday, September 3, 2010
F o r m o r e i n f o , p l e a s e V i s i t • w w w . P o s t e r i t y O n e . c o m
[1]
Re-Birth
INTERNATIONAL ICONLil’ Wayne, headliner of the hip-hop world’s most prolific music tour in 2009 will be performing live in the US for the first time, just in time for the release of his new album!
MASSIVE PROMOTIONSPartnerships with Clear Channel, financial partners and our incredible network of marketing and PR teams will guarantee sell-out crowds in each of the scheduled cities.
HUGE REVENUESWith exclusive engagements in demographically targeted metropolitan areas, ticket sales alone from this venture are slated to exceed $2 MILLION USD per venue!
F o r m o r e i n f o , p l e a s e V i s i t • w w w . P o s t e r i t y O n e . c o m
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Birthplace: New Orleans, Louisiana, United States
Labels: Young Money Ent/Cash Money Records/Universal Motown
Nicknames: Weezy, Weezy F Baby, Lil Weezy, Wizzle, Young Wayne, Baby Jr, Birdman Jr, Young Tune/Tuneche, Best Rapper Alive, Rapper Eater, Mr. Carter, President Carter & Dr. Carter
Unquestionably, Cash Money/Universal Motown Records recording artist, Lil
Wayne will go down in history as the best rapper of his generation. Indeed he may
go down as one of the best artists in hip-hop period. One look at Lil Wayne’s
impeccable track record will convince even the most ardent skeptic that the New
Orleans born lyricist is a strong contender for the crown of “Greatest of All Times.”
In the span of his 13-year career, Lil Wayne has sold almost nine million units,
including his magnum opus, The Carter II (2005) which sold over 2.5 million units and Tha Carter III (2008)
which sold over 2.8 million units and earned him various accolades, including eight Grammy Awards nominations.
He has had two number one singles on the Billboard Hot 100 ("Lollipop" featuring Static Major and "Down" with
Jay Sean). He will release a rock album titled Rebirth in 2010.
In the past two years, Lil Wayne has recorded well over 1,000 songs and freestyles. According to MTV, Lil Wayne
has released more music in the last three years than the legendary Tupac Shakur.
GQ Magazine named Lil Wayne as its “Man Of The Year” for 2007. Rolling Stone Magazine tagged him as “Best
MC of 2008” while Blender Magazine (2008) named him the “Best Rock Star Alive.” So it should come as no
surprise that his latest solo outing finds the hip-hop super star at the top of his game. With Tha Carter III, Lil’
Wayne proves to the world why he is indeed considered “the best rapper alive” and one of the great recording
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Lil’ Wayne is Highest Grossing Artist of 2009 According to the New York Times
1. LIL WAYNE, “Tha Carter III” (Cash Money/Universal Motown); 2.87 million units2. COLDPLAY, “Viva la Vida or Death and All His Friends” (Capitol); 2.14 million units 3. TAYLOR SWIFT, “Fearless” (Big Machine); 2.11 million units4. KID ROCK, “Rock N Roll Jesus” (Atlantic); 2.02 million units5. AC/DC, “Black Ice” (Columbia); 1.92 million units6. TAYLOR SWIFT, “Taylor Swift” (Big Machine); 1.6 million units7. METALLICA, “Death Magnetic” (Warner Brothers); 1.57 million units8. T. I., “Paper Trail” (Grand Hustle/Atlantic); 1.52 million units9. JACK JOHNSON, “Sleep Through the Static” (Brushfire/Universal); 1.49 million units10. BEYONCé, “I Am ... Sasha Fierce” (Music World/Columbia); 1.46 million units
DRAKEYOUNG MONEY ALL STAR
Thank Me Later is the debut studio album of Canadian rapper Drake,
released June 15, 2010 on Young Money Entertainment and Cash Money
Records. Following an anticipated release, it debuted at number one on
the US Billboard 200 chart, selling 447,000 copies in the United States
in its first week. It reached platinum certification in Canada within its
debut week and produced three singles that attained chart success.
By any modern measure of musical popularity — YouTube views, radio
airplay, ring-tone ubiquity — the single “Best I Ever Had” was not only
a hit, it was arguably 2009’s “Song of the Summer.” Thanks to some out-of-the-box branding efforts by several of
the best-connected marketing executives in the urban world and the institutional backing of his mentor, rap
superstar Lil Wayne, Drake landed two songs in the Top 10 in 2009 — “Best I Ever Had” as a solo artist and
“Every Girl” as part of the rap group Young Money.
He had already amassed a devoted fan base before he’d even landed a record deal giving him grass roots appeal.
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POSTERITY ONE PRESENTS. . .First-Class Marketing and Promotions
Posterity One is working in collaboration with a highly sophisticated network of nationally celebrated publicists, marketing firms and syndications. Print ads in nationally recognized magazines, newspapers, posters
and billboards, are at the core of our traditional visual marketing strategy. We have teamed with Radio One and Clear
Channel Communications to create a MASSIVE radio and billboard marketing campaign to promote this concert series
throughout the USA. Clear Channel Communications, Inc. (OTCBB:CCMO) is a global media and entertainment company specializing in mobile and on-demand
entertainment and information services for local communities and premiere opportunities for advertisers. Based in San
Antonio, Texas, the company's more than 80,000 businesses properties include radio stations and outdoor displays. In our countries major
metropolitan centers in particular, Clear Channel has come to be known as the dominant radio presence in multiple programming markets. As such, they represent direct access to the number one radio stations, street teams and marketing networks in our target
markets.Within each of our target regions we are working with the number ONE radio
stations, local promoters and internet communities. A major part of our strategy is the grass roots campaign. Our street teams
are involved in every community, making sure that both the concert and our peripheral events receive specialized attention.We are extremely sensitive to the evolution of
marketing paradigm in America created by social networking sites, mobile marketing and our rapidly evolving technologies. All of
the artists on the tour will be posting notifications on their twitter, Facebook and Myspace accounts. Posterity One will also be
buying Twitter, Myspace and Facebook ad space to aid in viral marketing.
!
Innovative Strategies Equates Succe$$The key to much of our success in the inner circles of the
industry has been our innovative strategies and cutting edge business models. Above all else, Posterity One is creating a new model for A-List Artists and Icons in regard to promotions and
Tours. By creating partnership opportunities with key headlining artists, we have been able to design a model that truly vests the artist in the success of the concert series as well as generating
more revenues for the Artists as album sales in the US market continue to decline. Most impressively, this model actually delivers a higher Return on Investment for Posterity One, our
investors and Strategic Partners while enjoying a reduced risk of Capital because of Artist involvement in the production, promotion and marketing strategies.
In essence, we maximize profits for all parties while reducing up-front capital expense - thus revolutionizing the music-performance industry by
establishing a win-win-win scenario..
Branding and SponsorshipsWithin our Marketing and Branding teams, we believe that
creating inspired brands is a matter of taking action when the proper opportunity presents itself to do the right thing. At this moment, the world wants to hear and experience the message of
hope, unity and posterity that this artists supports.This opportunity can be managed to enable our corporate
sponsors and organizations to look beyond the obvious and take
advantage of this limited window in time to create powerful brand recognition that deepens relationships with entire market segments.
VIP Meet & Greet PackagesFor this Exclusive concert, we are planning an exclusive “Meet the Stars” event with hors d’ oeuvres, food and champagne where approximately 1,000 fans at each event will pay an additional $200 to take part
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Arguably, The World’s Most Anticipated Hip-Hop Artist of 2011!
2011 – Concert SeriesWayne will release a new album which will debut in the beginning of 2011.
Posterity One’s Marketing & Promotions ProgramWe have integrated a state-of-the-art promotional campaign with traditional radio & concert promotions. By leveraging
our relationships with ClearChannel, our Strategic Partners in Publishing, Public Relations and Digital Media, we have been
able to develop an incredible network that allows us deep market penetration with trackable results.
Advertisement/MarketingAdvertisement/Marketing Total Cost Deposits Set-Up Fee
PUBLICIST $5,000.00 $2,500.00
Magazines $0.00 $0.00
Flyers/Posters $1,500.00 $500.00
Radio Clear Channel $20,000.00 $10,000.00
Street Team $2,500.00 $1,250.00 $0.00
Host $0.00 $0.00
Giveaways
Mobile Campaign - SetupMobile Campaign - Setup $1,000.00 $1,000.00 $1,000.00
Mobile DatabaseMobile Database $0.00 $0.00
Mobile Media ProductionMobile Media Production $0.00 $0.00 $0.00
Mobile DistributionMobile Distribution $0.00 $0.00
Marketing TotalMarketing Total $30,000.00 $15,250.00 $1,000
–Social Networks, Blogs, Mobile Marketing –Local, Regional & National Sponsors
The Multicultural World of Social Media Marketing
Social media is now ubiquitous. Usage of blogs, social networks, and video sharing sites on computers and mobile-phone handsets is increasing rapidly and millions of people now look to social media websites as their primary source of news, opinion, and entertainment. Who is driving this shift, what are the cultural factors behind it, and what are the implications for marketers seeking to reach specific ethnic/cultural groups via social media? Overwhelmingly, it is our target audience!
The Time is NOW! Ethnic minorities are turning to social networks to express themselves, connect with their culture and communicate with each other. Few marketers are proactively targeting ethnic minorities online and even fewer are leveraging social media to do so. A first mover advantage is available for those that devote the time and resources to engage these critical audiences. We now have an unprecedented ability to reach and interact with ethnic minorities; and companies that deliver value to this segment today will be rewarded with the long term loyalty of this market.
We will do a T1 Weekend Giveaway Promotion during the slated weekend dates starting at 3PM, Friday to Sunday for The Lil’ Wayne Concert. This will be the only on-air giveaway going on over the weekend. As a Weekend Giveaway feature, the concert will receive:
We will do an on-air ticket giveaway promotion starting at Monday to Friday afternoon during the above weekday dates for The Lil’ Wayne Concert. As a Weekday Giveaway feature, the concert will receive:
–(60) recorded promos per week (300 total)
–(250) live on-air mentions per week (1,250 total)
TOTAL PROMOTIONAL VALUE PROVIDED BY STATION: $188,000*
Posterity One to provide $20,000.00 retainer AND (75) pairs (150 total) tickets MINIMUM to execute the above promotions for Lil’ Wayne Concert.
Promotional dates subject to change.
TOTAL PROMOTIONAL VALUE PROVIDED BY ALL 5 STATIONS: $940,000*
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POSTERITY ONE PRESENTS. . .
Per Date Investment Term SheetAmount Requested:
$560,000 USD per Concert
Term of Use:
Posterity One will engage scheduled artists for the slated dates and venues. Posterity One will order an Irrevocable Pay Order for the negotiated fees associated with the venues, transportation, marketing, misc., etc.. Contracts will be executed and agreed upon funds will be released the next business day.
Return on Investment:
40% return on principal investment in addition to recouping initial $525,000 principal invested.
Purpose of Funds:
To facilitate the Rapid launch of Marketing & Publicists Contracts, Acquisition of Concert Venues, retainer of Artist to perform per contract:
Project Budget $525,000 X 1 Events = $560,000 USD Total 2 Events = $1,120,000 USD Total 3 Events = $1,680,000 USD Total
The entire financial aspect of the investor funds in the transaction will be handled through the Attorney Trust Account to be determined as agreed upon by mutual parties.
All invested funds will be distributed according to contract and investor agreements. Because of an exclusive contract, Ticketmaster guarantees accurate and immediate accounting of ticket sales and immediate availability of revenues generated by the concert’s ticket sales.
