Ciara DanielSean

Glitter Leah

customers and competitors

trend analysis

line concept and moodboard

Item flats

Key items

line sheet

success elements

Table of content

Target Customer

The current target consumer for LILY is a 27 year old woman, with

a college degree in Trade.

She is unmarried and retains the basic

professional skills needed to remain sustainable in the

workforce.

She has a high pursuit for happiness and luxurious achievement. She enjoys

being elegant, feminine and chic.

Target Customer

Actual customers of LILY Ideal customers of LILY

AMERICAN MUSEOlivia Palermo

New York America

ASIAN MUSE 周迅 Zhou Xun

Zhe Jiang China

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Price Mapping Report

Age Mapping Report

Trend Analysis F/W2013

color

white nude golden black dark olive cobalt blue

peacock green chocolate dark blue tomato red flesh red wine red

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Trend Analysismood

The women’s bodies are put in a “hourglass”.

Print will play an very active role in this fall and winter.

Protean decorations will come back.

The grand feeling and formal sense will climb to peak in this F/W.

The collection of F/W 2013 will be elegant and artistic.

hourglass

Symmetrical Print

plaid mix

knitted dress

silk "sleepcoat"

waxy luster

the new technology become to the center of everyone’s life

Video games, motion pictures, and internet

Trick our senses into being in a virtual world while our bodies remain in a physical one.

This translates into ideas of glitch prints, colors akin to screen glow, and androgyny.

The bright colors that symbols the new technology and the post-modern elements of Blade runner contributes to this trend.

11

Bright colors

Digital graphic prints

Straight minimalistic silhouette

Textured fabrics

tweed wool

colored leather polyester

Fabric

wool

cotton

sequins Stripes Digital prints

buttons trims

Details

tops

bottoms

dresses

outwear

Line Sheetdelivery date:2013.9.28

key items

High or crew neckMetallic coatingsContrast panellingRounded shoulder

Mixed fabricElbow-length sleeveBustier yoke

Sheer blockingClassic button-throughContrast collar, cuffs, placket or bib

Tops

Tops

• a hint of edge with a graceful wide neckline

• ¾ length sleeves and elements that falls to mid hip

• a front button fastening• long sleeves with turned up cuffs, slight

loose fit• no seam line in the front

• Cropped silhouettes with a dose of tailoring via crease front detailing.

• A-line silhouette• High thigh –length• High-waisted

Bottoms

Bottoms

• A-line silhouette• oversized symmetrical pleats

• Mid or short length allowance that provides room for layering over tights

• Skater updated dress• Contour contrast-

coloured panel• Short A-line

• Panelled deta• A-line silhouette• Key for layering

Dresses

Dresses

• soft fabric with loose fitting

• mixed fabric• minilistic silhouette

• Oversized• Dropped shoulder• Mid-calf-length• Add interest with

blocked panelling

• short line• Square cut• Nicely fitted• Classic shades

with printed trim

Outwears

Outwears

• vest dressed• doubled-breasted

sleeveless dress• worn with a sheer

sleeved garment underneath

• boyfreind blaze• Emphasized lapels

with suit side pockets• lightweight tailoring

that fit slim to bring to mind your BF's fashion

tops

bottoms

dresses

outwear

RMB: 499RMB: 399 RMB: 349

RMB: 399 RMB: 499

RMB: 499 RMB: 599

RMB: 799 RMB: 999

RMB: 549RMB: 599

RMB: 399 RMB: 499

RMB: 599

RMB: 799 RMB: 99

Pricing

Outfits to wear

Success elements

Every item follows the newest 2013 trend, chic and elegant.

Every item adapts to the image of Lily, bright and colorful.

Designing of products is special but easy to be paired with anything.

Using the frontier elements, print, gradients and mixed material.

The story "overlapping realities" will attract modern ladies.

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Thank you for your time!