Date post: | 13-Nov-2014 |
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P e t e r E c o n o m i d e s
[email protected]+306947379967 (m)+302104110825 (o)@petereconomides
www.felixbni.com
Presentation of the Limassol Branding Project
Four Seasons HotelLimassol7 July 2011
the world’s first interactive destination
branding project ...
... for the best destination in the
mediterranean
this is everyone’s project
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today
tomorrow
what is a brand?
$500
$800
“Thereʼs little need to disguise our burning passion for all things Leica. Whatʼs good enough for Henri Cartier Bresson is certainly good enough for us too.”
"They are made in the same factory.They have the same sensor, lens, LCD, housing material, embedded software, battery, and battery charger. Both take identical pictures. Yet, the Leica is often described as taking warmer, smoother, somehow better pictures than the Lumix, which would be amazing given the technology is identical."
www.gizmodo.com
A brand is nothing more than a set of impressions that lives in consumers’ minds
A powerful brand is a set of powerful,consistent and believable impressions
(SHARE OF MIND)
The best brands are protagonists.They represent the category.
“It should be the ambition of every brandto be the protagonist of its category”
Scott Bedbury
What’s the Coca-Cola of cigarettes?The Marlboro of vodka?
The Absolut of sports shoes?The Nike of coffee shops?
The Starbucks of small city cars?The Smart of internet search engines?
The Google of computers?The Apple of Mediterranean cities?
LIMASSOL
Establish Limassol as the topdestination city in the Mediterranean
internal and external tourismresidenceculture
conventionsbusinessfinancial
investment
good for Limassolgood for Cyprus
What is the first word that comes to mind when you think about Limassol?
SEA
RELATIONSHIP BETWEENTHE PEOPLE AND
THE CITY AND THE SEA
24 kilometres
1 ki
lom
etre
A CITY OF MIXED NEIGHBOURHOODS
TouristResidentialCommercialBusinessEducational
“Limassol is like a string of pearls”
“I swim everyday, summer and winter”
“I get off the highway early - just to see the sea.”
“I cycle along the beachfront to work.”
“I bought this property because of the view it has of the sea.”
“The day that Limassol turned to face the sea the city smiled.And the sea smiled back.”
eureka!
OPENHORIZON
IMAGINATIONACCEPTANCEEXTROVERTENERGETICMOVEMENTDYNAMIC
OUTWARD LOOKINGMAKES YOU SMILE
IMPACTOF 1974
FRIENDLYWELCOMINGEXOKARDIA
NO GHETTO
DIVERSE AND COSMOPOLITAN
IMPACTOF 1974
SURVIVALENTREPENEURIAL
COMMERCIAL CULTUREPRIDE AND SELF-RESPECT
YES I CAN!
WINE FESTIVALCARNIVALNIGHT LIFE
°§∂¡∆π
EXTROVERT
WORKHARD
PLAYHARD
AMBITIOUS
APPROVAL
PROUD OF THE CITY LACK OF CIVIC
RESPONSIBILITY
GARBAGEILLEGAL PARKING
DRAG RACING
the best kept secret in Cyprus
SEARELATIONSHIP WITH THE SEA
WELCOMING / EXOKARDIANO GHETTOS
DIVERSE AND COSMOPOLITANCOMMERCIAL
GLENTIWORK HARD PLAY HARD
AMBITIOUSOPTIMISTIC
PROUD OF THE CITYNO CIVIC RESPONSIBILITY
THE LANDMARK ISSUESHIPPING
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Like thison facebook!
http://www.facebook.com/Limassolbrand
See youon twitter!
Like thison facebook!
@limassolbrand
t is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of
IntroductionThe ProjectWho is involvedSponsorsPartnersAbout UsContact
Share todayShape tomorrow
JOIN THECONVERSATION
www.limassolbranding.com
t is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of
IntroductionThe ProjectWho is involvedSponsorsPartnersAbout UsContact
Share todayShape tomorrow
JOIN THECONVERSATION
www.limassolbranding.com
http://gallery.me.com/koobootoo
http://gallery.me.com/koobootoo
the world’s first interactive destination
branding project ...
... for the best destination in the
mediterranean
this is everyone’s project
facebooktwitterblogs
online forumlive meetings
Share todayShape tomorrow
JOIN THECONVERSATION