Limitless Creativity in the Cloud(Secure and on Schedule)

Michael Krulik, Principal Solutions Specialist, AvidJoel Sloss, Sr. Program Manager, Microsoft

Dec. 6, 2017

Emerging Threats

Specific/sequential targeting

Effective reconnaissance

Practiced tool usage

Sophisticated planning

Social engineering

Advanced & persistent

2

Understanding Threats in New Media

3

• Motivated by economic gain, voyeurism, political gamesmanship‐ Data tampering, theft, loss‐ Service disruption / destruction‐ Competitive advantage

• Multiple attack vectors‐ In‐transit: on the wire, portable media / devices‐ At‐rest: in storage / archive, on workstations‐ In‐use: at the source, on the capture device, in a service / application

• Multiple attack types‐ Admin breach / insider threat‐ Malware‐ And the list goes on …

File Not Found

Trusted Cloud PrinciplesPrivacy and ControlSecurity Transparency Compliance

4 4

Platform Services

Infrastructure Services

WebApps

MobileApps

API Apps

Notification Hubs

HybridCloud

Backup

StorSimple

Azure SiteRecovery

Import/Export

SQL Database CosmosDB

Redis Cache

AzureSearch

StorageTables

SQL DataWarehouse

Azure AD Health Monitoring

AD PrivilegedIdentity Management

OperationalAnalytics

Cloud Services

Batch RemoteApp

ServiceFabric

Visual Studio

ApplicationInsights

VS Team Services

Domain Services

HDInsight MachineLearning Stream Analytics

Data Factory

EventHubs

Data LakeAnalytics Service

IoT Hub

Data Catalog

Security & Management

Azure ActiveDirectory

Multi-FactorAuthentication

Automation

Portal

Key Vault

Store/Marketplace

VM Image Gallery& VM Depot

Azure ADB2C

Scheduler

Xamarin

HockeyAppPower BI Embedded

SQL Server Stretch Database

MobileEngagement

Functions Cognitive Services Bot Framework Cortana

Security Center

Container Service

VM Scale Sets

Data Lake Store

BizTalkServices

Service BusLogic Apps

API Management

Content DeliveryNetwork

Media Services

Media Analytics

Leverage cloud elasticity and scalability to address changing production needsScalable post-production infrastructure

Fixed cost(on‐

premises)

Data processing demand

Microsoft Azure

Fixed cost(on‐premises)

Variable cost

(cloud)

Reduce infrastructure costs and use capacity

on demand

Enable creativity and improve results with

shorter rendering times

Scale distribution

with demand

Shorten time‐to‐market for your

production

Data processing demand

A cloud‐based solution enables media companies to deploy and manage infrastructure for editing, rendering, and content processing in a flexible, secure manner with optimal total cost of ownership (TCO).

Avid’s cloud of choice: AzureA robust, scalable cloud platform, and expansive ecosystem

Leadership in audiovisual content creation solutions

Louis Hernandez, Jr.Chairman and CEO,

Avid

At Avid Connect on April 22, 2017, Avid and Microsoft announced that Microsoft Azure

is the preferred cloud platform for Avid’s future Software-as-a-Service offerings.

“Our competitive evaluations of the leading cloud providers showed that Microsoft Azure is the most open, trusted and global cloudplatform that also enables true hybrid-cloud computing — which we believe is very important to media enterprises.”

“With Avid’s unique platform approach and its extensive domain knowledge, combined with our own powerful Azure cloud platform, we believe that this unique alliance is well-positioned to lead the media industry into the cloud.”

Scott GuthrieEVP Cloud and Enterprise Group,

Microsoft

Cloud-Based ProductionCloud scalability and global reachMedia Asset ManagementAvid MediaCentral media management on Azure enables VoD and OTT delivery of content to web, mobile, and social platforms.

TV / Film ProductionAvid MediaCentral on Azure provides virtualized tools for content aggregation, editing, management, processing and distribution, with automated cloud resource provisioning.

News ProductionAvid MediaCentral news on Azure enables cross‐site, cross‐team collaboration on assets, stories, newsfeeds, remote journalism, and production.

Disaster RecoveryMediaCentral’s disaster recovery on Azure provides a shared virtual DR site in the cloud, providing better protection at lower costs.

Avid solutions on Azure

Graphical User Interface for cross‐platform, cross‐device collaboration.

MediaCentral | Cloud UX panel within the Media Composer user interface, enabling users to drag and drop content from MediaCentral directly into Media Composer.

Provides the full Media Composer editing experience to multiple clients from a single server on premises via a high‐speed network connection.

Enables users running Media Composer on their workstation or laptop to mix local and remote content in the same timeline—no matter where they are located.

Apps and services for private or public cloud deployment

The journey to the cloudVirtualizing local deployments with Azure Stack and connecting to the Azure Public Cloud

Facility Network

OnlineProxy

Metadata Hi‐Res

Enterprise

Virtual Network

Microsoft Azure

Avid CloudConnector

Distribute/Publish

MediaCentralCloud UX

Asset Management

OnlineProxy

Metadata NearlineHi‐res

MediaCentralCloud UX

NewsroomManagement

ProductionManagement

Asset Management

Virtual Network

‘Cool’Storage

Azure Stack

Local Users

PhoneUserMobile Users

Private Cloud: Azure Stack

Public Cloud: Azure

On‐premise workloads & local users Cloud workloads & remote users

DEMO

12 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2017.

Virtual NetworkVirtual Network

Microsoft Azure

Microsoft Azure

Avid CloudGateway

Avid CloudGateway

OnlineProxyOnlineProxy

MetadataMetadata NearlineHi‐Res

NearlineHi‐Res

Hi‐ResHi‐Res

Facility NetworkFacility Network

OnlineProxyOnlineProxy

MetadataMetadata Hi‐ResHi‐Res

MediaCentral Cloud UXMediaCentral Cloud UX

EnterpriseEnterprise

EditorialMgt

EditorialMgt

Avid LocalStorage

Avid LocalStorage

MediaCentral Cloud UXMediaCentral Cloud UX

Asset MgtAsset Mgt

AssetSvc Apps

AssetSvc Apps

MediacomposerMediacomposer Mediacomposer Cloud VM

Mediacomposer Cloud VM

Mediacomposer Cloud VM

Mediacomposer Cloud VM

Mediacomposer Cloud VM

Mediacomposer Cloud VM

Location Dailies

Location Dailies

Production Mgt

Production Mgt

EditorialMgt

EditorialMgt

Post Editorial - Cloud Production

Workstation Thin/Zero Client

Thin/Zero Client

Post Value proposition

• Scale resources to match workload on‐premise or to accommodate remote workers

• Potential for efficient direct delivery of location dailies proxies reducing delay and costs

• Flexiblility for balancing on‐premise vs cloud storage costs and footprint

• Offload ancillary post workflows using thin/zero client technology, greater options for user flexibility

13 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2017.

Virtual NetworkVirtual Network

Microsoft Azure

Microsoft Azure

Avid CloudGateway

Avid CloudGateway

OnlineProxyOnlineProxy

MetadataMetadata NearlineHi‐Res

NearlineHi‐Res

Hi‐ResHi‐Res

Facility NetworkFacility Network

OnlineProxyOnlineProxy

MetadataMetadata Hi‐ResHi‐Res

MediaCentral Cloud UXMediaCentral Cloud UX

EnterpriseEnterprise

Production Mgt

Production Mgt

ProductionSvc Apps

ProductionSvc Apps

Creative AppsCreative Apps

Avid LocalStorage

Avid LocalStorage

MediaCentral Cloud UXMediaCentral Cloud UX

Asset MgtAsset Mgt

AssetSvc Apps

AssetSvc Apps

Post Editorial - Cloud Asset Management

Remote Users

On‐premise Users

Azure Media Services Gateway

ContentDistribution

Services

BrandedSocialOTTMobileOther CDNOther Networks

Post Value Proposition

• Extend collaboration beyond editorial users – rights, review, transcription, localization etc.

• Utilize secure tiered storage for media staging and archive matched to content usage – proxy vs hi‐res vs shooting ratio vs cost

• Streamline packaging workflows for distribution and campaigns

• Augment ancillary processes using Cognitive services

Unlocks creativity

• Best inking experience

• Work naturally with touch

• Perfect balance of power and mobility

• True to life displays

• Most versatile form factors

91% say Surface helps them express their creative ideas more effectively5

+9% over Apple+26% over Windows

+14% over Apple+17% over Windows

93% say Surface makes them feel like their company is investing in them5

Intelligent security

• Session wipe with Hub

• Always updated

• Firmware‐level security with SEMM

• Work anywhere securely with eSim

• Biometric identification

Windows 10 and Surface, when used in a layered solution, can meet the strictest security requirements for use in classified environments such as the classified programs at the NSA

Questions?

Raffle‐time!