+ All Categories
Home > Documents > Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

Date post: 13-Dec-2015
Category:
Upload: darren-chapman
View: 217 times
Download: 0 times
Share this document with a friend
Popular Tags:
26
Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira
Transcript
Page 1: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

Lindsay AtwoodCourtney Butterfield

Naomi Kim Nick Lau

Emily Teixeira

Page 2: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

Our Team • Lindsay Atwood: Chief Marketing and Relations• Courtney Butterfield: Chief of Personnel • Naomi Kim: Chief of Research and

Development• Nick Lau: Chief Financial Advisor• Emily Teixeira: Chief of Design and

Organization

Page 3: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

• 100% Hemp Clothing– T-shirts, V-necks, long-sleeve shirts,

turtle-neck shirts, tank tops, camis, dresses, etc.

Company Products

Page 4: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

Our Team • Lindsay Atwood: Chief Marketing and Relations• Courtney Butterfield: Chief of Personnel • Naomi Kim: Chief of Research and

Development• Nick Lau: Chief Financial Advisor• Emily Teixeira: Chief of Design and

Organization

Page 5: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

Our Team • Lindsay Atwood: Chief Marketing and Relations• Courtney Butterfield: Chief of Personnel • Naomi Kim: Chief of Research and

Development• Nick Lau: Chief Financial Advisor• Emily Teixeira: Chief of Design and

Organization

Page 6: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

Our Team

Page 7: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

• Growing cotton uses about 23% of all the insecticides used globally

• Growing enough cotton for one t-shirt requires 257 gallons of water

• Bleaching and dying the resulting cotton fabric creates toxins that flow into our ecosystem

Fortunately, we have an eco-friendly alternative…

Did You Know?

Page 8: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

• The most useful plant known to man– Used to make over 25,000 different products

like clothing, paper, rope, canvas, paints, fuels, food, cosmetics, soap, etc.

• Natural fiber product of the Cannabis sativa plant (bred to yield long fibers)

• Alternative to cotton/polyester/rayon/etc.

Hemp Defined

Page 9: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

Myths about HempMyth 1: You can get “high” off of hemp.

Fact: Less than 0.3% THC – High amounts of CBD No amount can get a person “high”.

Myth 2: United States law has always treated hemp and marijuana the same.

Fact: The history of federal drug laws clearly shows that at one time the U.S. government

understood and accepted the distinction between hemp and marijuana 

Page 10: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

Hemp Timeline

Page 11: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

Why Hemp?• Durable• Several times stronger than cotton–More resistant to abrasion, rips, shrinkage, etc.

• Renewable–Naturally fertilizes the soil for future crops

• Matures in as little as 100 days, whereas trees mature in 50-100 years

• Produces 3 times as much fiber per acre as cotton

Page 12: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

• Fibers are highly absorbent– Cool in the summer and warm in the

winter

• UV resistant– Certified UPF 50+ (max UV protection

rate given)

• Long lasting• Ages gracefully gets softer with

time

Benefits of Hemp

Page 13: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

• How Hemp Is Environmentally Friendly: – Requires only a few pesticides and no

herbicides– Can be used to restore depleted soils

damaged by chemical use– Requires no irrigation as it thrives on the

amount of water in an average rainfall– Naturally fertilizes soil for future crops

Preserving Our Earth

Page 14: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

• Target Audience:– Teens and Young Adults– Concert Enthusiasts – Environmentally Conscientious Adults

• Why is our product worth buying?– Environmentally friendly – Superior quality, more comfortable– Longer lasting

Marketing

Page 15: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

• Hemp Traders– World’s largest supplier of hemp products

• Los Angeles, California

• The Hemp Trading Company (THTC)– Extended family of musicians, poets, actors,

and activists that spread their message through the clothes they create• London, England

• Hemptown– $20 Billion T-shirt Industry

• Canada

Main Competitors

Page 16: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

• All clothing companies who currently produce hemp clothing blend the natural hemp fibers with flax, silk, nettle, and cotton– Hemp Traders: T-shirts55% hemp, 45

% cotton

• There is no company that produces and sells 100% hemp clothes.

Our Edge Over Competitors

Page 17: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

• Hemp Traders focuses on other products• Limits clothing selection

• THTC is based overseas• Some customers prefer shopping in

person• Small boutique is a part of the charm• Supports local economy

Our Edge Over Competitors

Page 18: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

Year 1 Expenditures Cost (Year)

Building Lease $23,400

Payroll Expenses $485,000

Material Cost $306,120

Licenses/Permits/Insurance $87,921

Machinery $11,377

Shipping Costs $5,500

Utilities and Water Bills $4,020

Advertising/Marketing $20,000

Stores Fixtures and Decor $15,000

TOTAL $958,338

Projected Start-Up Cost

Page 19: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

Year 1 Retail Sales Revenue

T-shirts ($20) expected 8,000 units $160,000

V-necks ($20) expected 7,000 units $140,000

Turtle-neck shirts ($25) expected 6,500 units

$162,500

Long-sleeve t-shirts ($25) expected 6,500 units

$162,500

Tank-tops ($15) expected 7,000 units

$105,000

TOTAL $730,000

Year 1 Revenue

Page 20: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

Year 2 Expenditures Cost (Year)

Building Lease $23,400

Payroll Expenses $485,000

Material Cost $306,120

Licenses/Permits/Insurance $87,921

Shipping Costs $5,500

Utilities and Water Bills $4,020

Advertising/Marketing $20,000

TOTAL $443,841

Year 2 Expenditures

Page 21: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

• $958,338 (Year 1 Expenditures) - $730,000 (Year 1

Revenue) = - $228,338 (expected Year 1 profit)

• 0 = - $228,338 (expected Year 1 profit) + X [$443,841 (Year 2 Expenditures) - $730,000 (Year

2 Revenue)]• Expected breakeven point after 1 year• Expect $286,158 annual profit after

year 1

Breakeven/ Profit Analysis

Page 22: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

Proposed Building Layout

Page 23: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

• The Body Shop– Beauty products

• Armani, Calvin Klein, Stella McCartney, Urban Outfitters, Fred Segal, etc. – Suits, tuxedos, jeans, pants, shirts,

dresses, scarves

• BMW and Mercedes Benz– Door panel fabrication

Other Businesses Using Hemp

Page 24: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

• Increase in sales as we become more known

• Open up one or two new shops• Expand the market by selling to– Forever 21– Papaya– Anthropology– And other stores aimed at our target

audience

4 Years Projection

Page 25: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

• Expand product line to include dresses, shorts, skirts, and pants

• Accessories: Backpacks, bags, shoes, slippers

●100% Hemp Linens– Bed sheets, bed coverlets, duvet

covers, etc.

4 Years Projection

Page 26: Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira.

Thank You!

We look forward to doing business with you.


Recommended