Waikiki Store
Men’s Fall 2008 Line
Sun, Xing
November, 2007
Waikiki Store
Men’s Fall 2008 Line
Sun, Xing
November, 2007
A|X Armani ExchangeA|X Armani Exchange
A|X Fall 2008 MenA|X Fall 2008 Men
• A|X Facts• Line Planning• Line Concept - Aviation
• A|X Facts• Line Planning• Line Concept - Aviation
• Product Development• Pricing• Promotion
• Product Development• Pricing• Promotion
A|X FactsA|X Facts
• Company• New York - Milan
• 64 + 56 + 6
• Competition• Abercrombie & Fitch
• Diesel
• Guess
• Company• New York - Milan
• 64 + 56 + 6
• Competition• Abercrombie & Fitch
• Diesel
• Guess
• Accessible Armani• Young• Urban • Sexy
• Customer Profile• 18~28• Thinking young• Effortless style• Socially active• Naturally sexual• Confident
• Accessible Armani• Young• Urban • Sexy
• Customer Profile• 18~28• Thinking young• Effortless style• Socially active• Naturally sexual• Confident
Line PlanningLine Planning
• Assortment plans• fashion >> basic model stock
•breadth + depth = balanced
• mass acceptance
• Assortment plans• fashion >> basic model stock
•breadth + depth = balanced
• mass acceptance0
1
2
3
4
5
6
7
8
9
• Profit generators•better design
•COGS (sourcing, shipping, SCM)
• global ad campaign
• Profit generators•better design
•COGS (sourcing, shipping, SCM)
• global ad campaign
AviationAviation
• Business aviation - 20% increase
• Air travel - integral component of urban lifestyle
• Navigation - hot for seasons, time for a change
• War - ongoing
• Fall 2007 collection - aviation element
• Business aviation - 20% increase
• Air travel - integral component of urban lifestyle
• Navigation - hot for seasons, time for a change
• War - ongoing
• Fall 2007 collection - aviation element
Aviation ApplicationAviation Application
• Mechanical complicity
• Aerodynamic streamline
• Functional features
• Mechanical complicity
• Aerodynamic streamline
• Functional features
Celebrate the technology, functionality, modernity and adventurous spirit of aviation.
AssortmentsAssortments
• Tops• tee-shirts 24 xs-xxl• shirts 22 -• knit tops 30 -• sweaters 20 -
• Bottoms• trousers 5 -• jeans 10 -
• Outerwear• jackets 15 xs-xl
• Tops• tee-shirts 24 xs-xxl• shirts 22 -• knit tops 30 -• sweaters 20 -
• Bottoms• trousers 5 -• jeans 10 -
• Outerwear• jackets 15 xs-xl
neon yellow
alizarin red
cerulean blue
Dressy AVIATION shirt
• All-over print
• Novelty engine button
• Regular fit
• 100% cotton
• $88
Dressy AVIATION shirt
• All-over print
• Novelty engine button
• Regular fit
• 100% cotton
• $88
Embroidered AVIATION jeans
• Embroidered eagle badge on the right thigh
• Propeller appliqué on pocket
• Low-rise, boot cut
• 100% cotton
• $145
Embroidered AVIATION jeans
• Embroidered eagle badge on the right thigh
• Propeller appliqué on pocket
• Low-rise, boot cut
• 100% cotton
• $145
Hooded AVIATION sweater
• Novelty logo
• Contrast piping
• Aviation heraldry patch
• Loose fit
• 94% cotton, 6% spandex
• $78
Hooded AVIATION sweater
• Novelty logo
• Contrast piping
• Aviation heraldry patch
• Loose fit
• 94% cotton, 6% spandex
• $78
Leather Jacket
• Patterned topstitching
• Asymmetrical pockets
• High-waist, slim fit
• 100% leather
• $425
Leather Jacket
• Patterned topstitching
• Asymmetrical pockets
• High-waist, slim fit
• 100% leather
• $425 Jodhpurs Pants
• Flared above the knee and tight from knee to ankle
• Two large cargo pockets
• 100% cotton
• $135
Jodhpurs Pants
• Flared above the knee and tight from knee to ankle
• Two large cargo pockets
• 100% cotton
• $135Engine Tee
• Engine print on the front
• V-neck
• Slim fit
• 100% pima cotton
• $38
Engine Tee
• Engine print on the front
• V-neck
• Slim fit
• 100% pima cotton
• $38
Product DevelopmentProduct Development
• Prod Dev by a Retailer
• CMT + FPS
• Prod Dev by a Retailer
• CMT + FPSChina, Hong Kong, Taiwan
Cambodia, India
Peru, Honduras
Canada, USA
PricingPricing
• At-the-market level
• Prestige
• Quick markdown
• High low
• At-the-market level
• Prestige
• Quick markdown
• High low
$19.99 ~ 29.99 promotional
$32.00 ~ 195.00 volume
$225.00 ~ 425.00 prestige
PromotionPromotion
• Planogram
• Customer Service
• Events
• Planogram
• Customer Service
• Events
Lighting fitting rooms lumen +
Music Velocity: Dubai
Signage mechanics + models
Displays engine backdrop
Customer ServiceCustomer Service
• Delivery to hotels
• Wrapping quality
• Cashier efficiency
• Delivery to hotels
• Wrapping quality
• Cashier efficiency
EventsEvents
• Pilot as the face of ads
• Line release event
• Aviation show co-sponsorship
• Pilot as the face of ads
• Line release event
• Aviation show co-sponsorship
Q & AQ & A
Thank you!Thank you!