LINE Points ADMedia Guide (2019 Q2)
Taiwan / Thailand / Indonesia
LINE Points is a service that rewards users with Points for fulfilling certain conditions.
It provides an effective way to reach out to LINE audience and encourage them to experience the services.
What is LINE Points?
...the user will receive Points, a virtual currency used
inside LINE that can be exchanged for stickers sets,
custom themes, and used in other LINE services.
友だち追加 ビデオ視聴
Download
AppMission
VideoAdd
friend
By selecting a campaign on the LINE Points page
and fulfilling the conditions stated...
With LINE Points service, it is possible to reach the audience in key markets of Asia;
mainly Japan, Taiwan, Thailand and Indonesia.
Key Regions
INDONESIA
JAPAN
THAILAND
TAIWAN
Daily Action by LINE Users
※Scale: Millions
159.5
MAU
33.3
Call Active Users
per DayCall Requests
per DayMessages Sent
per Day
Image/Video Sent
per Day
※Source from LINE Annual Highlight, 12.2018
107.7 4,004 501.2
LINE Points AD Products Overview
App Download Web Traffic Video AdsOfficial Account
Friends Boost
CPICost Per Install
3DM3 Days Mission
CPECost Per Engagement
CPWLCost Per Web Launch
CPVCost Per View
BSPBrand Spot
CPFCost Per Friend
CPACost Per Action
FBVFriends Boost Video
Premium Video
List of Products
Product Type TW TH ID
App Download
CPI ● ● ●
3DM ● - -
CPE ● ● -
Web Traffic
CPWL(CPC) ● ● ●
CPA ● ● -
Video Ads
Guaranteed Views
CPV Standard ● ● ●
FBV ● - -
Guaranteed Period
BSP ● ● -
Premium Video - ● -
Official Account CPF ● ● ●
※ ‘●’ on the table means the country where the product is launched
App DownloadCPI
3DM
CPE
LINE Points CPICost Per Install
What is LINE Points CPI?
LINE Points CPI enables app developers to acquire large numbers of quality users in a short period of time. By installing and trying out
the app, users are given Points that can be used to exchange for stickers, custom themes, and LINE Gift Codes, etc..
For the campaign of Pick Up CPI, the ad will be displayed on the top of the campaign list, which possesses the greatest potential on
LINE Points.
User Receives PointsList of CampaignsWallet tab >
LINE Points iconCampaign Details Launch AppGoogle Play Store
CPI
Item Details
CV Point App Install and Launch
Target Apps Free apps on Android OS *Each app must pass screening by LINE
Campaign starting dates Mon – Sun 11:00 JST *Applicable for 2019/4/1 – 6/30
Campaign Duration 1 week
Unit Price (ex. tax)
Taiwan Thailand Indonesia
USD 0.27
USD 0.34 ~ 0.38 (with Gender/Age Targeting)
USD 0.26 (for order of 100K~250K CVs)
USD 0.24 (for order of more than 250K CVs)
USD 0.54 USD 1.10
Number of DLs 20,000 ~ 10,000 ~ 200,000 5,000~
Daily Cap Min 20,000 Min 10,000 -
User Reward 4 Points 7 Points 3,000 Points
LTV Measurement Supports 3rd Party Tracking Tools
Notes
• Supported OS versions: AOS 4.0.4 and above.
• Campaigns by LINE may also be running concurrently.
• If a campaign period crosses over more than one calendar month, the amount consumed in the each month will be split and billed in each following month.
• A certain amount of excess conversions may or may not occur after the campaign listing period ends. The excessive conversions as the result of allowing end-
users the time to complete the required task and receive their reward from the campaign shall be subject to billing.
Android
LINE Points 3DM3 Days Mission
What is LINE Points 3DM?
LINE Points CPI – 3 Days Mission (3DM) is an effective way to incentive users to visit an app in a regular basis and ensure having
them experience the content for 3 days. Maximum 9 Points are rewarded to users when they download and launch the app for
3 consecutive days.
User Receives Points1st day: Install & Launch
the app and stay for 5 minWallet tab >
LINE Points icon
2nd day: Launch the app
and stay for 5 min
3rd day: Launch the app
and stay for 5 min
Item Details
CV Point1st Mission: 5 minutes after the app is downloaded and launched.
2nd and 3rd Missions: 5 minutes after the app is launched.
Target Apps Free apps on Android OS *Each app must pass screening by LINE
Campaign starting dates
(1st mission)Mon – Fri 11:00 JST *Applicable for 2019/4/1 – 6/30
Campaign Duration
Campaign will end at midnight of the 7th day.
1st mission will ends when the target DL number is reached. If the target number of DLs is not reached, campaign will end at midnight of each day. If no daily targets
are set, campaign will end once all DLs are consumed or at midnight of the 5th day.
2nd and 3rd Missions last until midnight of each day.
Price (ex. tax)USD 0.44
USD 0.55~0.58 (with Gender/Age Targeting)
Number of DLs 50,000 – 200,000 (Number of 1st mission conversions)
Daily Cap Targets can only be set for 1st mission conversions; Min 10,000 per day
User Reward 3 Points for each mission, maximum 9 points in total.
LTV Measurement Supports 3rd Party Tracking Tools
Notes
• Supported OS versions: AOS 4.0.4 and above.
• Campaigns by LINE may also be running concurrently.
• If a campaign period crosses over more than one calendar month, the amount consumed in the each month will be split and billed in each following month.
• A certain amount of excess conversions may or may not occur after the campaign listing period ends. The excessive conversions as the result of allowing end-
users the time to complete the required task and receive their reward from the campaign shall be subject to billing.
• Users who downloads the app and launches it in maximum 2 days for more than 5 minutes will get the reward. Therefore, conversions may occur after the
campaign list period ends, which shall be subject to billing.
3DM / Taiwan only
Android
Report_CPI/3DM
Dashboard Example
Index Description Details
impression Impressions Number of times the campaign’s details page was viewed
click Click throughs Number of times users have clicked and been lead to Google Play Store
ctr Click through rate Calculated as a ratio of “clicks” from “impressions”
conversion Conversions – (download + launch) Number of users who have launched the app and returned to the LINE Points page within 24 hours
cvr Conversion rate (download + launch) Calculated as a ratio of “conversions” from “clicks”
FAQ_CPI/3DM
SDK and LTV Measurement
Q. What is “No SDK” tracking?
A. It is a system that enables the tracking of a user’s inst
all and launch of an app by using its package name. (i.e.
without the need to integrate the LINE Points SDK). Poin
ts are awarded to eligible users once they return to the LI
NE Points page.
Q. Is it possible to measure LTV?
A. From the LINE Points reporting tool (dashboard) only
a limited number of metrics can be tracked. (See Report
Summary page for more details). If using 3rd party tracki
ng tools, it is possible to use a tracking (redirect) URL in
order to measure LTV through the tool. Please understan
d that since postbacks are not enabled, there is a high ch
ance of disparity in conversion numbers from any 3rd part
y tracking tool.
Q. Is it possible to perform a test of the tracking URL befo
re the campaign is launched?
A. We ask partners to carry out the tracking test. LINE g
enerally does not carry out the test (excluding special cas
es). Please note, we do not guarantee the accuracy or pe
rformance of any 3rd party tracking tool.
Q. Can we send postbacks to LINE Points?
A. Conversions are measured completely within LINE so
there is no need for postbacks.
User Conversion Point
Q. Do you acquire or use personally identifiable infor
mation for tracking purposes?
A. No, we do not acquire or use any personally identi
fiable information, or use tracking data for any secon
dary purpose.
Q. Can users who have already installed the publishe
d apps receive LINE Points?
A. The LINE app will check if the app is already instal
led, so Points will not be awarded if they already hav
e the app. However, users who have deleted the app
before the campaign can still receive the LINE Points.
Campaign Operation
Q. Is it possible to request a specific campaign start
date and time?
A. Start date and time is Monday-Friday 11:00 JST
(or 16:00 JST in some countries)
Q. Is it possible to cap the daily number of installs?
A. No, however some products allow the splitting up of
budget over multiple days. Please check the price list /
rate card for more details.
Q. Is it possible to stop the campaign before the campai
gn period ends?
A. In principle, we do not allow the campaign to be stop
ped short unless under exceptional circumstances. (i.e.
server issues, or problems related to the service) Please
inform us if you notice any problems with the service or
experience unexpected issues.
Q. Are there any limitations on the number of times t
he tracking URL be redirected?
A. Yes, we strongly recommend that redirecting be li
mited to a maximum 3 times.
Q. Is it possible to prevent user duplication by using
3rd party SDKs or tracking tools?
A. Conversions are measured completely within the
LINE tracking system, and therefore we cannot preve
nt duplications with other media sources. Therefore, t
here may be in some cases, some disparity between
conversions measured by LINE and a 3rd party SDK.
Please note that billing will always be based on conv
ersions measured by LINE.
Q. Can the user receive the Points again when he/she
changes to a new device?
A. Duplicate Points will not be awarded if the user is usi
ng the same LINE account.
Q. Is there possibility of conversions occurring after the
campaign finishes?
A. Yes, there is a 24 hour grace period which allows eli
gible users the chance to claim their entitled LINE Point
s. Conversions that occur during this 24 hour grace peri
od are subject to billing.
LINE Points CPECost Per Engagement
What is LINE Points CPE?
LINE Points CPE encourages users to actively engage the apps and clear a certain mission inside the app. (e.g., level 10, completing
tutorial, etc.) It allows app developers to guide users to experience the app follow the ideal path as the first experience. Users are
given Points that can be used to exchange for stickers, custom themes, and LINE Gift Codes, etc..
User Receives PointsList of CampaignsWallet tab >
LINE Points iconCampaign Details
Launch App and
Clear the Mission
Item Details
CV Point Download/Launch an APP and clear a mission inside the app
Target Apps/OS Free apps on AOS *Each app must pass screening by LINE
Campaign starting dates Mon-Fri 11:00 JST *Applicable for 2019/4/1 – 6/30
Campaign Duration 2 Weeks
Price (ex. tax)
Taiwan Thailand
(game type) USD 1.02 ~ 2.05
(non-game type) negotiable
(game type) USD 0.84 ~ 1.51
(non-game type) negotiable
Minimum Order 20,000 CVs
Regions Taiwan / Thailand
User Reward 10 ~ 25 Points 14 ~ 25 Points
Tracking Requires to Integrate 3rd Party Tracking SDK
Notes
• Supported OS versions: AOS 4.0.4 and above.
• Supported SDKs: Appsflyer, Adjust, M.A.T(Tune), Party Track, F.O.X, Kochava
• Campaigns by LINE may also be running concurrently.
• If a campaign period crosses over more than one calendar month, the amount consumed in the each month will be split and billed in each following
month.
• A certain amount of excess conversions may or may not occur after the campaign listing period ends. The excessive conversions as the result of
allowing end-users the time to complete the required task and receive their reward from the campaign shall be subject to billing.
CPE
Android
Report_CPE
Dashboard Example
Index Description Details
impression Impressions Number of times the campaign’s details page was viewed
click Click throughs Number of times users have clicked and been lead to app
ctr Click through rate Calculated as a ratio of “clicks” from “impressions”
conversion Conversions Number of users who clear a certain mission inside the app
cvr Conversion rate Calculated as a ratio of “conversions” from “clicks”
FAQ_CPE
SDK and LTV Measurement
Q. Which “3rd party SDK” is needed for CPE?
A. For CPE, 5 types of 3rd party SDK is supported,; MA
T. FOX, Kochava, Adjust and AppsFlyer. Developers ca
n integrate one of these 5 SDKs to enable the campaign.
Q. Is it possible to perform a test of the tracking URL bef
ore the campaign is launched?
A. We ask partners to carry out the tracking test. LINE
generally does not carry out the test (excluding special
cases). Please note, we do not guarantee the accuracy
or performance of any 3rd party tracking tool.
Q. Can we send postbacks to LINE Points?
A. Conversions are measured completely within LINE s
o there is no need for postbacks.
Q. Are there any limitations on the number of times the
tracking URL be redirected?
A. Yes, we strongly recommend that redirecting be
limited to a maximum 3 times.
Q. Is it possible to prevent user duplication by using 3rd
party SDKs or tracking tools?
A. Conversions are measured completely within the LIN
E tracking system, and therefore we cannot prevent
duplications with other media sources. Therefore, there
may be in some cases, some disparity between convers
ions measured by LINE and a 3rd party SDK. Please not
e that billing will always be based on conversions
measured by LINE.
User Conversion Point
Q. Do you acquire or use personally identifiable
information for tracking purposes?
A. No, we do not acquire or use any personally
identifiable information, or use tracking data for any
secondary purpose.
Q. Can users who have already installed the
published apps receive LINE Points?
A. The LINE app will check if the app is already
installed, so Points will not be awarded if they
already have the app. However, users who have
deleted the app before the campaign can still receive
the LINE Points.
Q. Can the user receive the Points again when
he/she changes to a new device?
A. Duplicate Points will not be awarded if the user is
using the same LINE account.
Q. Is there possibility of conversions occurring after
the campaign finishes?
A. Yes, there is a 24 hour grace period which allows
eligible users the chance to claim their entitled LINE
Points. Conversions that occur during this 24 hour
grace period are subject to billing.
Campaign Operation
Q. Is it possible to request a specific campaign start
date and time?
A. Start date and time is Monday-Friday 11:00 JST
(or 16:00 JST in some countries)
Q. Is it possible to stop the campaign before the
campaign period ends?
A. In principle, we do not allow the campaign to be
stopped short unless under exceptional circumstances.
(i.e. server issues, or problems related to the service)
Please inform us if you notice any problems with the
service or experience unexpected issues.
Web TrafficCPWL(CPC)
CPA
LINE Points CPWL(CPC)Cost Per Web Launch
What is LINE Points CPWL(CPC)?
LINE Points CPWL(CPC) provides a way to encourages users to visit the web page. This will allow users to explore the contents of
web page and interact further. Users are given Points that can be used to exchange for stickers, custom themes, and LINE Gift Codes,
etc..
User Receives Points
after few minutesList of Campaigns
Wallet tab >
LINE Points iconCampaign Details Visit the Web
Item Details
CV Point Launch webpage
OS iOS and AOS
Campaign starting dates Mon-Fri 11:00 JST *Applicable for 2019/4/1 – 6/30
Campaign Duration 1 Week or finishes when the target CV is met, which comes earlier.
Price (ex. tax)
Taiwan Thailand Indonesia
USD 0.10
USD 0.14 ~ 0.15 (with Gender/Age Targeting) USD 0.06 USD 0.29
Minimum Order 100,000 CVs 25,000 CVs
Daily Cap Min 20,000 -
User Reward 1 Point 1,000 Points
Notes
• Supported OS versions: AOS 4.0.4 and above. iOS 7.0 and above. Requires LINE 6.3.0 or above.
• Campaigns by LINE may also be running concurrently.
• If a campaign period crosses over more than one calendar month, the amount consumed in the each month will be split and billed in each following
month.
• A certain amount of excess conversions may or may not occur after the campaign listing period ends. The excessive conversions as the result of
allowing end-users the time to complete the required task and receive their reward from the campaign shall be subject to billing.
CPWL(CPC)
AndroidiOS
Report_CPWL(CPC)
Dashboard Example
Index Description Details
impression Impressions Number of times the campaign’s details page was viewed.
click Click throughs Number of times users have been directed to the webpage.
ctr Click through rate Calculated as a ratio of “clicks” from “impressions”
conversion Conversions Number of users who have visited the webpage.
cvr Conversion rate Calculated as a ratio of “conversions” from “clicks”
FAQ_CPWL(CPC)
SDK and LTV Measurement
Q. Which “3rd party SDK” is needed for CPE?
A. For CPE, 5 types of 3rd party SDK is supported,; MA
T. FOX, Kochava, Adjust and AppsFlyer. Developers ca
n integrate one of these 5 SDKs to enable the campaign.
Q. Is it possible to perform a test of the tracking URL bef
ore the campaign is launched?
A. We ask partners to carry out the tracking test. LINE
generally does not carry out the test (excluding special
cases). Please note, we do not guarantee the accuracy
or performance of any 3rd party tracking tool.
Q. Can we send postbacks to LINE Points?
A. Conversions are measured completely within LINE s
o there is no need for postbacks.
Q. Are there any limitations on the number of times the
tracking URL be redirected?
A. Yes, we strongly recommend that redirecting be
limited to a maximum 3 times.
Q. Is it possible to prevent user duplication by using 3rd
party SDKs or tracking tools?
A. Conversions are measured completely within the LIN
E tracking system, and therefore we cannot prevent
duplications with other media sources. Therefore, there
may be in some cases, some disparity between convers
ions measured by LINE and a 3rd party SDK. Please not
e that billing will always be based on conversions
measured by LINE.
User Conversion Point
Q. Do you acquire or use personally identifiable
information for tracking purposes?
A. No, we do not acquire or use any personally
identifiable information, or use tracking data for any
secondary purpose.
Q. Can users who have already installed the
published apps receive LINE Points?
A. The LINE app will check if the app is already
installed, so Points will not be awarded if they
already have the app. However, users who have
deleted the app before the campaign can still receive
the LINE Points.
Q. Can the user receive the Points again when
he/she changes to a new device?
A. Duplicate Points will not be awarded if the user is
using the same LINE account.
Q. Is there possibility of conversions occurring after
the campaign finishes?
A. Yes, there is a 24 hour grace period which allows
eligible users the chance to claim their entitled LINE
Points. Conversions that occur during this 24 hour
grace period are subject to billing.
Campaign Operation
Q. Is it possible to request a specific campaign start
date and time?
A. Start date and time is Monday-Friday 11:00 JST
(or 16:00 JST in some countries)
Q. Is it possible to stop the campaign before the
campaign period ends?
A. In principle, we do not allow the campaign to be
stopped short unless under exceptional circumstances.
(i.e. server issues, or problems related to the service)
Please inform us if you notice any problems with the
service or experience unexpected issues.
LINE Points CPACost Per Action
What is LINE Points CPA?
LINE Points CPA is an efficient way to achieve users attention and behavior which can lead further interactions within the service.
Users will be rewarded for moving to a webpage and completion certain missions, such as to purchase products or register
memberships. Users’ completion of mission can be rewarded in a real-time or after client’s approval.
User Receives PointsList of CampaignsWallet tab >
LINE Points iconCampaign Details
User Redirected and
Complete the Mission
User Agree on the
Service terms
LINE Points CPA
LINE Points CPA has 3 different types; Auto Approval or Post Approval type; and Limited or Unlimited participation, depending on the
way of points grant.
• 3 types of CPA
※ For ‘auto-approval’, ‘unlimited’ type is not available.
※ In case of ‘Post Approval’, user’s action can be rejected by advertiser.
Auto Approval Post Approval
Limited Limited Unlimited
Points grant • Real-time • Upon advertiser’s approval
JS tags
integration• Needed • Needed
Number of
participations• 1 time • 1 time • Multiple times
Recommended
campaign types
• Membership registration
• Mission completion
• Survey
• Etc.
• Membership registration
• Mission completion
• Survey
• Etc.
• Shopping
• Etc.
LINE Points CPA
• CPA Process
Campaign
Launch
Action
approval
Reward
Points
Mission
Completion
Material
Submission
· Automatic approval
· Manual approval
★ Client’s task
* Tag testing
ConsultCampaign Scheme
Approval Type
Provide URLA) Landing page URL
B) Conversion page URL
Issue Tags LP tagCV tag
IntegrationTag Insertion on A&BTesting & Debugging
Launch Campaign starts
* Tag testing process
Campaign
contract
Item Details
CV Point Move to a webpage and complete the mission (e.g., free registration, purchase products)
OS iOS and AOS (no OS selection is permitted)
Campaign starting dates Mon-Fri 11:00 JST (only 3 campaigns per week available) *Applicable for 2019/4/1 – 6/30
Campaign Duration Min. 4 weeks
Price (ex. tax) Negotiable (Gender/Age Targeting available)
Regions Taiwan / Thailand
Minimum Order 10,000 CVs
User Reward Depends on the mission type
Tracking Requires to integrate JS tag that LINE provides
Notes
• Mission type is only limited to ‘acquiring leads’. 8 information could be asked to users; name, gender, age, telephone number, address, email, to set
an ID and PW. Asking Personal identifiable information (include but not limited to national ID numbers) and 3rd party login information (include but not
limited to emails or authentication via text) is not allowed.
• Supported OS versions: Android OS 4.0.4 or iOS4.3 and above.
• Campaigns by LINE may also be running concurrently.
• LINE will give advance notice if any start times or maximum number of slots change.
• If a campaign period crosses over more than one calendar month, the amount consumed in the each month will be split and billed in each calendar
month that follows.
• A certain amount of excess conversions may or may not occur after the campaign listing period ends. In the case where the target number of
conversions has not been reached during the campaign period, excess conversions as the result of allowing end-users who have started a campaign,
time to complete the required task and receive their reward from the campaign shall be subject to billing.
CPA
AndroidiOS
Report_CPA
Dashboard Example
Index Description Details
impression Impressions Number of times the campaign’s details page was viewed.
click Click throughs Number of times users have clicked and been redirected to the webpage
ctr Click through rate Calculated as a ratio of “clicks” from “impressions”
conversion Conversions Number of users who have completed the mission in the webpage
cvr Conversion rate Calculated as a ratio of “conversions” from “clicks”
FAQ_CPA
JS tag setting and LTV Measurement
Q. What is the technical requirement to run LINE Points
CPA campaign?
A. To enable a CPA campaign, Java Script tag needs to
be embedded in the designated webpage(s). The top
level domain of landing page and thank you page must
be same. LINE will support for the detailed guide.
Q. For how long a Cookie will be valid? Each Cookie is
valid for 24 hours, which requires users to complete the
mission within 24 hours. In mobile devices, the block
cookie function for the web browsers has be ‘Always
Allow’.
A. Each Cookie is valid for 24 hours, which requires use
rs to complete the mission within 24 hours. In mobile de
vices, the block cookie function for the web browsers ha
s be ‘Always Allow’.
Q. Is it possible to prevent user duplication by using 3rd
party SDKs or tracking tools?
A. Conversions are measured completely within the
LINE tracking system, and therefore we cannot prevent
duplications with other media sources. Therefore, there
may be in some cases, some disparity between
conversions measured by LINE and a 3rd party SDK.
Please note that billing will always be based on
conversions measured by LINE.
User Conversion Point
Q. Do you acquire or use personally identifiable
information for tracking purposes?
A. No, we do not acquire or use any personally
identifiable information, or use tracking data for any
secondary purpose. Also asking Personal identifiable
information (include but not limited to national ID
numbers) and 3rd party login information (include but
not limited to emails or authentication via text) is not
allowed.
Q. Can the user receive the Points again when
he/she changes to a new device?
A. Duplicate Points will not be awarded if the user is
using the same LINE account.
Q. Is there possibility of conversions occurring after
the campaign finishes?
A. Yes, there is a 24 hour grace period which allows
eligible users the chance to claim their entitled LINE
Points. Conversions that occur during this 24 hour
grace period are subject to billing.
Campaign Operation
Q. Is it possible to request a specific campaign start
date and time?
A. Start date and time is Monday-Friday 11:00 JST.
Q. How many campaigns are available for one day?
A. For the time being, only maximum two campaigns
are available for one day.
Q. Is it possible to stop the campaign before the
campaign period ends?
A. In principle, we do not allow the campaign to be
stopped short unless under exceptional circumstances.
(i.e. server issues, or problems related to the service)
Please inform us if you notice any problems with the
service or experience unexpected issues.
Video AdsCPV
BSP
FBV
Premium Video
What is LINE Points Video?
LINE Points Video allows services and brands to show video ads to LINE users. Users will be rewarded by completing viewing the
video. With the Post Action function, users can be redirected for a further interaction, which encourages the higher viewer engagement.
The average view completion rate is 85% and 80%* in Taiwan and Thailand respectively.
Post ActionList of CampaignsWallet tab >
LINE Points iconUser Watch the Video User Receives Points
Other
LINE
Services
Landing
Page
App
Store
*Average figure for July to Dec 2015 for CPV ads in Taiwan & Thailand
Choice of Post-View Actions
Users will be redirected for the post actions once the video is completely viewed, which enriches user experience of the service in an ideal way.
Redirection to a designated websiteLanding Page
App Market
LINE service
Direct link to App Market
(Install Referrer tracking is not supported)
Link to a sticker download,
Official Account or an Add Friend page
LINE Points CPVCost Per View
Item Details
CV Point Complete View
OS iOS and AOS
Campaign starting dates Mon-Fri 11:00 JST *Applicable for 2019/4/1 – 6/30
Price (ex. tax)
Taiwan Thailand Indonesia
USD 0.14
USD 0.17 ~ 0.19 (with Gender/Age Targeting)
USD 0.10 (over 1M views)
USD 0.10 USD 0.29
Campaign Duration 1 week
Minimum Order 25,000 50,000 25,000
Daily Cap 25,000 -
User Reward 1 Point 2 Points 1,000 Points
Notes
• Supported OS versions: AOS 4.0.4 and above. iOS 7.0 and above. Requires LINE 6.3.0 or above.
• Campaigns by LINE may also be running concurrently.
• Video must be mp4 formatted, with the length of minimum 5 seconds ~ maximum 60 seconds. (less than 50MB)
• Promoting multiple items in single video is not allowed. Due to the policy of Apple, lucky-draw promotion is not allowed in iOS.
• Only a single product can be promoted in one video.
• Video must be mp4 formatted, with the length of minimum 5 seconds ~ maximum 60 seconds. (less than 50MB)
• If a campaign period crosses over more than one calendar month, the amount consumed in the each month will be split and billed in each calendar
month that follows.
• A certain amount of excess conversions may or may not occur after the campaign listing period ends. The excessive conversions as the result of
allowing end-users the time to complete the required task and receive their reward from the campaign shall be subject to billing.
CPV (Guaranteed Views)
AndroidiOS
LINE Points FBVFriends Boost Video
Item Details
CV Point Complete View (this product does NOT guarantee # of OA friends, but # of video views)
OS iOS and AOS (services with LINE OA, LINE@)
Campaign starting dates 11:00 JST *Applicable for 2019/4/1 – 6/30
Campaign Duration 1 week
Pricing (ex. tax)USD 0.14
USD 0.17 ~ 0.19 (with Gender/Age Targeting)
Point 1 Point
Minimum Order 50,000
Region Taiwan
Notes
• Supported OS versions: AOS 4.0.4 and above. iOS 7.0 and above. Requires LINE 6.3.0 or above.
• Campaigns by LINE may also be running concurrently.
• Video must be mp4 formatted, with the length of minimum 5 seconds ~ maximum 60 seconds. (less than 50MB)
• Promoting multiple items in single video is not allowed. Due to the policy of Apple, lucky-draw promotion is not allowed in iOS.
• Only a single product can be promoted in one video.
• Video must be mp4 formatted, with the length of minimum 5 seconds ~ maximum 60 seconds. (less than 50MB)
• If a campaign period crosses over more than one calendar month, the amount consumed in the each month will be split and billed in each calendar
month that follows.
• A certain amount of excess conversions may or may not occur after the campaign listing period ends. The excessive conversions as the result of
allowing end-users the time to complete the required task and receive their reward from the campaign shall be subject to billing.
Friends Boost Video (Guaranteed Views) / Taiwan only
AndroidiOS
LINE Points BSPBrand Spot
Item Details
CV Point When campaign period ends
OS iOS and AOS
Campaign starting dates 11:00 JST *Applicable for 2019/4/1 – 6/30
Campaign Duration 1 week
Pricing (ex. tax)
Taiwan Thailand
USD 20,000 (both OS)
USD 17,000 (AOS only) / USD 10,000 (iOS only)
USD 10,000 (AOS only with Gender Targeting)
USD 8,500 (iOS only with Gender Targeting)
USD 13,600 (AOS with Gender Targeting + iOS)
USD 25,000 (both OS)
USD 17,000 (AOS only)
USD 10,000 (iOS only)
Point
iOS 1 Point
AOS 50 Points (Lottery basis)
AOS targeting 1,600 users
AOS all 3,200 users
1 Point
Region Taiwan / Thailand
Notes
• Supported OS versions: AOS 4.0.4 and above. iOS 7.0 and above. Requires LINE 6.3.0 or above.
• Campaigns by LINE may also be running concurrently.
• The Apple App Store or Google Play Store cannot be set as the landing page for "Brand Spot" campaigns.
• Thumbnail and Video can be changes once during the campaign period. All materials must be submitted before campaign begins.
• Video must be mp4 formatted, with the length of minimum 5 seconds ~ maximum 60 seconds. (less than 50MB)
• Promoting multiple items in single video is not allowed. Due to the policy of Apple, lucky-draw promotion is not allowed in iOS.
• The advertiser is responsible for any fees related to the use of copyrighted music within videos.
• If a campaign period crosses over more than one calendar month, the amount consumed in the each month will be split and billed in each calendar month that
follows.
• A certain amount of excess conversions may or may not occur after the campaign listing period ends. The excessive conversions as the result of allowing end-users
the time to complete the required task and receive their reward from the campaign shall be subject to billing.
Brand Spot (Guaranteed Period)
AndroidiOS
LINE Points Premium Video
Item Details
CV Point When campaign period ends
OS iOS and AOS
Campaign starting dates Mon-Fri 11:00 JST *Applicable for 2019/4/1 – 6/30
Campaign Duration 1 Week
Unit Price (ex. tax)
USD 26,000 (both OS)
USD 18,000 (AOS)
USD 11,000 (iOS)
User Reward 1 Point
Region Thailand
Notes
• Supported OS versions: AOS 4.0.4 and above. iOS 7.0 and above. Requires LINE 6.3.0 or above.
• Campaigns by LINE may also be running concurrently.
• Video must be mp4 formatted, with the length of minimum 5 seconds ~ maximum 60 seconds. (less than 50MB)
• Promoting multiple items in single video is not allowed. Due to the policy of Apple, lucky-draw promotion is not allowed in iOS.
• Only a single product can be promoted in one video.
• Video must be mp4 formatted, with the length of minimum 5 seconds ~ maximum 60 seconds. (less than 50MB)
• If a campaign period crosses over more than one calendar month, the amount consumed in the each month will be split and billed in each calendar
month that follows.
• A certain amount of excess conversions may or may not occur after the campaign listing period ends. The excessive conversions as the result of
allowing end-users the time to complete the required task and receive their reward from the campaign shall be subject to billing.
Premium Video (Guaranteed Period) / Thailand only
AndroidiOS
Report_Video Ads
Dashboard Example
Index Description Details
impression Impressions Number of times the campaign’s details page was viewed
play Video views Number of times users have viewed the video
ctr Video view rate Calculated as a ratio of “plays” from “impressions”
complete view Completed views (unique) Number of unique users who viewed video to completion
cvr Completed view rate Calculated as a ratio of “complete views” from “plays”
transition Number of transitions Number of users redirected to the post-action landing page
FAQ_Video Ads
Tracking and LTV measurement
Q. Is it possible to measure LTV?
A. From the LINE Points reporting tool (dashboard) only
a limited number of metrics can be tracked. (See Report
Summary page for more details). If using 3rd party
tracking tools, it is possible to use a tracking (redirect)
URL in order to measure LTV through the tool. Please
understand that since postbacks are not enabled, there
is a high chance of disparity in conversion numbers
from any 3rd party tracking tool.
Q. Is it possible to perform a test of the tracking URL
before the campaign is launched?
A. We ask partners to carry out the tracking test. LINE
generally does not carry out the test (excluding special
cases). Please note, we do not guarantee the accuracy
or performance of any 3rd party tracking tool.
Q. Are there any limitations on the number of times the
tracking URL be redirected?
A. Yes, we strongly recommend that redirecting be
limited to 3 times.
Tracking and Conversion Point
Q. Do you acquire or use personally identifiable
information for tracking purposes?
A. No, we do not acquire or use any personally
identifiable information, or use tracking data for
secondary purposes.
Q. Can users who have already installed the
published app receive LINE Points?
A. For campaigns that directly link to an app, it is
possible to check if the app is already installed, and
filter users so they are not eligible for the campaign.
However, users who have deleted the app before the
campaign starts, will be considered eligible and still
receive the LINE Points.
Campaign Operation
Q. Is it possible to request a specific campaign start
date and time?
A. Start date and time is Monday-Friday 11:00 JST
(or 16:00 JST in some countries)
Q. Is it possible to cap the daily number of views?
A. No, campaign will end when the target number of
views is reached or once the campaign period ends, or
whichever comes first.
Q. Is it possible to stop the campaign before the
campaign period ends?
A. In principle, we do not allow the campaign to be stop
ped short unless under exceptional circumstances. (i.e.
server issues, or problems related to the service) Please
inform us if you notice any problems with the service or
experience unexpected issues.
Official Account Friends BoostCPF
LINE Points CPFCost Per Friend
What is LINE Points CPF?
LINE Points Official Account Friends Boost (OA Friends Boost) - CPF is an effective method to tap into the pool of global LINE users,
and increase “Friends” for your LINE Official Account. As it is a performance based product, there is minimal risk to your budget caps
and you are able to acquire users in a effective and strategic manner.
User Receives PointsList of CampaignsWallet tab >
LINE Points iconCampaign Details
Tap “Get Points”
Button
User Add Official
Account as Friend
Item Details
CV Point Add OA as friends
OS iOS and AOS
Campaign starting dates Mon ~ Fri 11:00 JST *Applicable for 2019/4/1 – 6/30
Campaign Duration 1 week
Unit Price (ex. tax)
Taiwan Thailand Indonesia
USD 0.10
USD 0.14 ~ 0.15 (with Targeting) USD 0.06 USD 0.74
Minimum Order 50,000 Friends 10,000 Friends
User Reward 1 Point 3,000 Points
Notes
• Supported OS versions: AOS 4.0.4 and above. iOS 7.0 and above. Requires LINE 6.3.0 or above.
• Campaigns by LINE may also be running concurrently.
• If number of added friends does not reach the target within campaign period, only the amount consumed from budget will be charged.
• Note that users may block the OA after adding as friend. Therefore, not all added friends from the campaign will be usable friends.
• Users who are already friends with the OA or those who have already blocked the OA before the campaign, will not receive Points from this
campaign.• If a campaign period crosses over more than one calendar month, the amount consumed in the each month will be split and billed in each calendar
month that follows.
• A certain amount of excess conversions may or may not occur after the campaign listing period ends. The excessive conversions as the result of
allowing end-users the time to complete the required task and receive their reward from the campaign shall be subject to billing.
CPF
AndroidiOS
Report_CPF
Dashboard Example
Index Description Details
impression Impressions Number of times the campaign’s details page was viewed.
click Number of Clicks Number of times users have been directed to the "add as friend" page
ctr Click through rate Calculated by “clicks” / “impressions”
conversion Number of added friends Number of users who have added as friend and returned to LINE Points page within 24 hours
cvr Rate of added friends Calculated by “conversions” / “clicks”
LINE Points AdsPrice List
Campaign Launch Process
Contact
※Pricing uses a single currency set for each target country.
If wishing to make payment in any other currency than the currency set for the target country, please contact our sales staff.
Price List
*1 Campaign start times are all JST (Japan Standard Time).
*2 Campaign finishes when Campaign period ends or when the target number of DLs are reached, which ever comes first.
*3 User reward may change at the discretion of LINE.
*4 Target number of DLs on the Insertion Order should not be less than the specified minimum DL amount. However, it is possible to exceed the maximum DL amount – please inquire.
RegionCampaign
Start Date
Campaign
Start Time*¹Campaign
Duration*²Pricing
(USD, ex. tax)User Reward*³
Minimum
Order*⁴Daily Cap
CPI
TW
Mon – Sun
11:00 (JST)
1 week
• 0.27
• 0.34~0.38 (with Targeting)4 Points 20,000 - Minimum 20,000
TH • 0.54 (on the Pick Up category) 7 Points10,000 -
200,000Minimum 10,000
ID • 1.10 3,000 Points 5,000 - -
3DM TW
Mon – Fri
• 0.44
• 0.55~0.58 (with Targeting)
3 Points for Each
Mission Clear
50,000 -
200,000Minimum 10,000
CPE TW 1~2 weeks• (game type) 1.02 ~ 2.05
• (non-game type) Negotiable
10 Points
~ 25 Points20,000 -
· App Download
*1 Maximum 3 campaigns per day are available.
*2 Campaign start times are all JST (Japan Standard Time).
*3 Campaign finishes when Campaign period ends or when the target number of DLs are reached, which ever comes first.
*4 LINE will provide the quotation for the each campaign, based on the degree of engagement required from users.
*5 User reward may change at the discretion of LINE.
RegionCampaign
Start Date*¹Campaign
Start Time*²Campaign
Duration*³Pricing
(USD, ex. tax)*⁴User Reward*⁵
Minimum
OrderDaily Cap
CPWL
(CPC)
TW
Mon – Fri 11:00 (JST)
1 week
• 0.10
• 0.14 ~ 0.15 (with Targeting)
1 Point 100,000 20,000
TH • 0.06
ID • 0.29 1,000 Points 25,000 -
CPA TW/TH 1 Month • negotiableDepends on the
user mission type10,000 -
· Web Launch
Price List
Price List
RegionCampaign
Start Date
Campaign
Start Time*¹Campaign
Duration*²Pricing
(USD, ex. tax)User Reward*³
Number of
Complete Views*⁴
CPV
TW
Mon – Fri 11:00 (JST) 1 week
• 0.14
• 0.10 (over 1M views)
• 0.17~0.19 (with Targeting)
1 Point 25,000~
TH • 0.10 2 Points 50,000~
ID • 0.29 1,000 Points 25,000~
FBV TW• 0.14
• 0.17 ~ 0.19 (with Targeting)1 Point 50,000~
· Video Ads (Guaranteed Views)
*1 Campaign start time are all JST (Japan Standard Time).
*2 Campaign finishes when campaign period ends or when target number of DLs are reached, or whichever comes first.
*3 User reward may change at the discretion of LINE.
*4 Insertion Order should not be less than specified minimum number of Complete Views.
*1 Campaign start time are all JST (Japan Standard Time).
*2 Campaign finishes when campaign period ends or when target number of DLs are reached, or whichever comes first.
*3 User reward may change at the discretion of LINE.
*4 Insertion Order should not be less than specified minimum number of Complete Views.
*5 Estimated CVs, not guaranteed.
RegionCampaign
Start Date
Campaign
Start Time*¹Campaign
Duration*²Pricing
(USD, ex. tax)User Reward*³
Number of
Complete Views*⁴
BSP TW / TH
Tue / Thu 11:00 (JST) 1 week
• 20,000 (both OS)
• 17,000 (AOS only)
• 10,000 (AOS with Gender Targeting)
• 13,600 (AOS with Gender Targeting + iOS)
• 10,000 (iOS only)
• 8,500 (iOS only with Targeting)
(iOS) 1 Point
(AOS) Lottery basis
(iOS) 200-400K
(AOS) 400-600K*⁵
• 25,000 (both OS)
• 17,000 (AOS only)
• 10,000 (iOS only)
(iOS/AOS) 1 Point(iOS) 100-200K
(AOS) 200-400K*⁵
Premium
VideoTH
• 26,000 (both OS)
• 18,000 (AOS only)
• 11,000 (iOS only)
(iOS/AOS) 1 Point(iOS) 100-200K
(AOS) 200-400K*⁵
Price List
· Video Ads (Guaranteed Period)
*1 All times shown are in Japan Standard Time (JST).
*2 Campaigns will end when the target friends (CVs) are completed, or 1 week~4 weeks you set, whichever comes first.
*3 User reward (number of Points) may change at the discretion of LINE.
*4 We cannot accept orders below the minimum number of friends.
Price List
· Official Account Friends Boost
RegionCampaign
Start Date
Campaign
Start Time*¹
Campaign
Duration*²Pricing
(USD, ex. tax)User Rewards*³
Number of
Friends*⁴
CPF
TW
Mon– Fri 11:00(JST) 1 week
• 0.10
• 0.14 ~ 0.15 (with Targeting)
1 Point 50,000~
TH • 0.06
ID • 0.74 3,000 Points 10,000~
Campaign Launch Process
1.Application (Insertion Order) and submission of publication material must be completed at least 5 business days prior to campaign commencement.
2.Application (Insertion Order) is to be received via email with no exception. Reservations for slots are processed in the order they are received.
3.Reservation period is a maximum of 3 business days. The reservation will automatically be cancelled after this period.
4.Please download the publication material template from here: http://partner-points.line.me/en/
STEP 6) Campaign Launch
STEP 5) Report
STEP 4) Publication Material
STEP 3) Application
STEP 2) Fix Date Please contact us with your preferred campaign start date and we will inform you on its availability.
Please submit your application form (Insertion Order) at least 5 business days before date of commencement.
Please fill out the publication form and submit all relevant materials.
(For Video content, final video will be reviewed at this point)
LINE Points Ads reporting tool (dashboard) login details will be provided before commencement.
Campaign will start on specified date and time (JST) depending on product type.
STEP 1) ReviewPlease send details of the app/video intended to be promoted on LINE Points Ads.
We will conduct a review on suitability.
· Process
· Cancellation Policy
We do not accept cancellations or changes in campaign dates once the application is processed.
Contact
Media Guide
Inquiries
http://partner-points.line.me/en/