Date post: | 09-May-2015 |
Category: |
Technology |
Upload: | patrick-altoft |
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REAL WORLDLINKBUILDINGPatrick AltoftDirector of Search, Branded3
Goal of Linkbuilding
Create just enough links to rank number 1 for your target keywords without putting clients at risk
DON’T BUILD LINKS WITHOUT
IMPROVING THE SITE
Automated Content Ideas From Analytics
Send To Your Writers
Vary Anchor Text
Google Suggest & Keyword Toolused carsused cars for saleused cars for sale ukautotraderauto traderauto trader carsautotrader carscarscars for salecars for sale ukclick here for used carsused car search
Linkbuilding processCompetit
or Analysis
Search Google
Shortlist sites
QA process
Story ideas
Pitch stories
Content productio
n
Place links
QA process
Promote links
Track links
The News Method
Monday News
Brainstorm
Shortlist Target Sites
Press Release Blog Post
SocialSyndicateRewritePublish
Infographics• Cost per link?• Good links?
Infographics
Create Seed Socially
Paid Social Campaign
Email Infographic
Sites
Email Industry
Sites
Pay For Coverage?
Industrial Strength Tweeting – 6m tweets
Lots of Links• Hashtags• Keywords
How can we get social juice to money pages?• Each entry sends
out tweet• Each entry follows
the brand
Social Trust
Social Linking
Quotes
Weekly or Monthly Columns
Digital Media • Images• Videos• Presentations• Graphs • Charts
Widgets• List of hot products• Dynamically updates via
XML• Wordpress plugin• Clean links• Perfect for sites with lots of
product churn
TOOLS
Link Monitoring
Link Crawle
r
Moz Metrics
PageRank
Anchor Text
Count External
Links
Bad Words
Indexed
Target URL
Financial Modelling of Links vs Time• How much is a link worth? • Time = money• Few links worth >£250