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searchmarketingexpo.com@DavidMChris
#SMX #23A
Flickr: Wtodi Flickr: flattop431
Link Building Tactics From 10,000 HOURSof Content Marketing
March, 2015
LINK BUILDING TACTICS FROM 10,000 HOURS of Content MarketingDavid Christopher Senior Inbound Mktg. Mngr.
@davidmchris
searchmarketingexpo.com@DavidMChris
#SMX #23A
Flickr: Wtodi Flickr: flattop431
“I've simply lost
the ‘why’.”Employee Survey – April 2014
searchmarketingexpo.com@DavidMChris
#SMX #23A
Report Like a Big City Agency
Activity Link Notes Hours
Blog http://www.sunsetvetcliniWrote, edited and posted "Dog Parks of OKC with
Charlie the Corgi" to the blog. 1.5
Social
Media
Shared dog park blog post through Facebook,
Twitter and relevant Google+ communities, the
OKC Reddit, and answered a Quora question.
1.25
Link http://parkgrades.com/p
Ben Hazelwood, owner of ParkGrades.com, gave
+1 to previous Quora answer. I reached out and
asked if he’d feature our reviews. He obliged.
0.75
Flickr: Hakan Dahlstrom
searchmarketingexpo.com@DavidMChris
#SMX #23A
Content Social
OutreachSearch
Blog
Website
Photos
Video
Events
Graphics
Podcasts
Research
Webinars
Usability
CRO
Post
Grow Audience
Reputation Mngt.
Paid
Engage
Curate
Kw. Research
On-Page SEO
Link Building
Technical SEO
SERP Messaging
Engagement
Retargeting PPC
Influencers
Webmasters
Media/PR
Collaborators
Beneficiaries
Friends
Question 2:
What is the
promotion plan?
Inbound Marketing
searchmarketingexpo.com@DavidMChris
#SMX #23A
Transitioning
Link Builders to
Content Marketers
Fired
Quit
Moved
to SEO
Successfully
Transitioned
searchmarketingexpo.com@DavidMChris
#SMX #23A
Flickr: Wesley Eller
searchmarketingexpo.com@DavidMChris
#SMX #23A
Your Audience
Potential Customers
Desirable
Audience
Irrelevant
Audience
Hack into These
searchmarketingexpo.com@DavidMChris
#SMX #23A
Outreach
SocialGoals
Promotion
Search
Content
Website
Events
Link Building
Tactic: Events Link Building
searchmarketingexpo.com@DavidMChris
#SMX #23A
Avg. Dom. Authority
Problem
National Event Dir. 83 Nofollow
Local Media Event Dir. 62 Listings Disappear
Local Event Dir. 31 Some Listings Disappear
17 Links Built
18 Minutes per Link
searchmarketingexpo.com@DavidMChris
#SMX #23A
bit.ly/1F3nDh9
“There wasn’t one test where when we removed the links the
rankings fell back to their original position” – Rank Fishkin
searchmarketingexpo.com@DavidMChris
#SMX #23A
Timeframe: 2 Months
Client: Local Charity
Time: 5 Hours
Events Link BuildingPageviews
14
T on P
00:15
Fol.
Link Dom
11
Nofol.
Link Dom
6
Results
James Young
searchmarketingexpo.com@DavidMChris
#SMX #23A
Title: Confluence conference
Client: BigWing Interactive
Timeframe: 2 years
Time: 320 Hours
Hosting a ConferencePageviews
21,815
T on P
02:21
Shares
3,865Fol.
Link Dom
87
Nofol.
Link Dom
26
Reach
1m+
Social
756
Results
Clients: 3
Tickets: 300
Hires: 2
@DavidMChris
240
Pubcon Talk:
bit.ly/1vQgwjX
searchmarketingexpo.com@DavidMChris
#SMX #23A
Social
Search
GoalsContent
Website
Promotion
Outreach
Media/PR
Tactic: Reporter Outreach
searchmarketingexpo.com@DavidMChris
#SMX #23A
Create a profile page for
your ‘authority’ source
• Photo
• Experience
• Expertise
• Publications
searchmarketingexpo.com@DavidMChris
#SMX #23A
Requests Answered: 41
Avg. Domain Authority: 49
Unsuccessful
51%Featured
32%
Linked
17%
searchmarketingexpo.com@DavidMChris
#SMX #23A
Timeframe: 1 Year
Client: Vet
Time: 21 Hours
@alex_broseph
Reporter OutreachPageviews
20
T on P
00:09
Fol.
Link Dom
7
Results
searchmarketingexpo.com@DavidMChris
#SMX #23A
Content Social
Search
Goals
Tactic: Monitoring Mentions Promotion
Outreach
Media/PR
Webmasters
searchmarketingexpo.com@DavidMChris
#SMX #23A
Social
Search
Goals
Promotion
Outreach
Media/PR
Webmasters
Content
Website
Tactic: Link Bait
searchmarketingexpo.com@DavidMChris
#SMX #23A
Links Requested: 22
Avg. Domain Authority: 50
Link Refused
55%
Link Granted
45%
searchmarketingexpo.com@DavidMChris
#SMX #23A
Title: Wayman Tisdale &
Thunder Practice Facility
Client: Hospital
Time: 41 Hours
@alex_broseph
Link BaitPageviews
446
T on P
01:25
Fol.
Link Dom
10
Results
searchmarketingexpo.com@DavidMChris
#SMX #23A
Search
SocialGoals
Promotion
Outreach
Content
Blog
Graphics
Post
Grow Audience
Engage
Paid ($40)
Influencers
Beneficiaries
Tactic: Ego Bait
searchmarketingexpo.com@DavidMChris
#SMX #23A
Title: 25 Men Every Man of
Style Should Follow
Client: Tailor
Time: 7.25 Hours
@thedanholmes
Ego BaitResults
Pageviews
375
T on P
03:28
Shares
94
Reach
12,390
Fol.
Link Dom
1
Social
81
searchmarketingexpo.com@DavidMChris
#SMX #23A
Search
GoalsContent
Blog
Video
Promotion
Outreach
Media/PR
Influencers
Post
Engage
Social
Tactic: News Jacking
searchmarketingexpo.com@DavidMChris
#SMX #23A
Title: Ozcar
Client: University
Time: 80 Hours
@The_Atom_Ray
News Jacking
Social
2
Pageviews
540
T on P
02:07
Shares
414Fol.
Link Dom
6
Nofol.
Link Dom
4
Reach
50,824
Results
Social
2
searchmarketingexpo.com@DavidMChris
#SMX #23A
SocialGoals
Search
Promotion
Outreach
Content
Blog
Graphics
Research
Post
Grow Audience
Paid ($50)
Engage
Kw. Research
On-Page SEO
Link Building
Engagement
Influencers
Webmasters
Media/PR
Collaborators
Tactic: Definitive Content
searchmarketingexpo.com@DavidMChris
#SMX #23A
Question 1:
Has it been done
already?
Question 2:
Can we do it
better?
searchmarketingexpo.com@DavidMChris
#SMX #23A
Involve others in
content generation
Reddit Referrals: 218
searchmarketingexpo.com@DavidMChris
#SMX #23A
Outreached to 30 Home Owner Associations
20 contributed or shared the guide
searchmarketingexpo.com@DavidMChris
#SMX #23A
Next we pursue competing contents’ backlinks
Tool: Majestic SEO
searchmarketingexpo.com@DavidMChris
#SMX #23A
Title: Colorado Springs
Christmas Lights Guide 2014
Client: Landscaper
Time: 14 Hours
@RachelisCunning
Definitive ContentPageviews
8,037
T on P
03:13
Shares
1,545Fol.
Link Dom
3
Nofol.
Link Dom
4
Reach
63,099
Social
25
Results
Conversions
5
searchmarketingexpo.com@DavidMChris
#SMX #23A
Website
Event
Blog
Post
Post
Post
Definitive
Content
Website
Referring
Converting
Traffic
Link
Bait
Ego
Bait
Build
Linkable
Assets
searchmarketingexpo.com@DavidMChris
#SMX #23A
Avg.
Conversion
Source39%
31%
23%
6%1%
Organic Search
Direct
Paid Search
Referral
Social Network
* Sample: 25 BigWing Clients with SEO, Content Marketing & PPC
searchmarketingexpo.com@DavidMChris
#SMX #23A
“Have I mentioned recently how much I love my job?”
Content Marketer Tweet
Oct 2014