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YOUR FUTURE BEGINS NOW
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Page 1: LINK by Prudentialwellnesseffect.prudential.com/_assets/docs/link-brochure.pdfLINK by Prudential is a personalized experience that learns about what’s important to you and connects

YOUR FUTURE BEGINS NOW

Page 2: LINK by Prudentialwellnesseffect.prudential.com/_assets/docs/link-brochure.pdfLINK by Prudential is a personalized experience that learns about what’s important to you and connects

Meet LINK by Prudential

No one knows exactly what life has in store, but you can picture the milestones you’d like to achieve. Having a knowledgeable partner to help guide you can make the unknowns a lot less fuzzy. And those happy moments a reality.

With LINK by Prudential, what you want most may be closer than you think. Our new interactiveexperience connects you with financial guidance and solutions to help you get there.

YOUR ROADMAPFinancial Guidance for Your Future – Even When It Shifts

LINK by Prudential is a personalized experience that learns about what’s important to you and connects you with solutions and financial professionals to help you achieve your goals. No matter what changes come your way. LINK is flexible, giving you guidance throughout your financial journey. LINK rebalances, just as life does.

Your timeline reflects your life.With easy-to-recognize icons, we help you visualize the goals that are unique to you, when you want to achieve them—and how much money you’ll need to get there. Buy a house? Sail the world? You can add custom goals and even upload photos, for a full view of your life ahead.

Page 3: LINK by Prudentialwellnesseffect.prudential.com/_assets/docs/link-brochure.pdfLINK by Prudential is a personalized experience that learns about what’s important to you and connects

YOUR SOLUTIONSGo Beyond InvestingDeciding what to do with your money isn’t easy, with all the priorities and responsibilities you have. We get it. That’s why, depending on what you’re trying to achieve, LINK offers more than just investing. We see connections across your financial life that some others may not.

INVEST TO ACHIEVEWhether you’re zeroed in on retirement, college savings or other goals unique to you, Prudential’s managed accounts can help your money work smarter. Our professionally managed portfolios are built for where you want to go, take into account what you’ve already done, and respect the risks you don’t want to take. And they come with knowledgeable financial advisors ready to answer your questions, big or basic.

RETIRE WITH CONFIDENCEIf retirement is around the corner, wouldn’t it be nice to count on income, like the kind that can come from an annuity?

PROTECT YOUR FAMILYWhat if something were to happen to you—would your family be taken care of financially? A LINK financial representative can help you safeguard the future of loved ones who define your world.

YOUR CHOICEWe’re Here for You Phone, Video, Online, in PersonSetting off on a financial journey can lead to mixed emotions: hope and excitement, but also uncertainty about how complex and time-consuming managing your money can be. It doesn’t have to feel like calculus class.

We’ve designed LINK with that in mind—to provide a customized financial roadmap, and to do it in an easy-to-use way.

But sometimes you may have some hard questions about where or how to get there. No problem. LINK by Prudential is supported by a team of knowledgeable financial professionals. You can connect with our team members by phone, video or even in person.

Page 4: LINK by Prudentialwellnesseffect.prudential.com/_assets/docs/link-brochure.pdfLINK by Prudential is a personalized experience that learns about what’s important to you and connects

Born From a Legacy People Rely On

With its accessibility and innovation, LINK by Prudential takes a modern approach to helping you plan your financial future. But we’re born from more than 140 years of Prudential helping people achieve their financial goals. That’s the kind of history families have counted on.

Prudential LINK is an umbrella marketing name for Prudential Customer Solutions LLC (“PCS”), Prudential Annuities Distributors, Inc. and various subsidiaries of The Prudential Insurance Company of America. Investment advisory products and services are made available through Prudential Customer Solutions LLC, an SEC registered investment adviser. PCS is not a licensed insurance agency or broker. Life insurance and annuities are issued by The Prudential Insurance Company of America (sometimes referred to as “PICA”), Pruco Life Insurance Company (except in New York, issued by Pruco Life Insurance Company of New Jersey), Newark, NJ (main office). Variable annuities are distributed by Prudential Annuities Distributors, Inc., Shelton, CT and sold by registered representatives of Pruco Secu-rities, LLC (“Pruco”), member FINRA, SIPC. All are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligations. Prudential LINK financial representatives are licensed insurance agents and appointed to represent The Prudential Insurance Company of America and its affiliated insurers and are registered representatives of Pruco. Prudential LINK financial representatives currently offer a more limited range of insurance and annuity products (“insurance products”) as compared to the range of insurance products offered through other Prudential distribution channels. Prudential LINK financial representatives currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company. All references to income certainty and guarantees, including optional benefits, are backed by the claims paying ability of the issuing company and do not apply to the underlying options. Prudential LINK and LINK by Prudential occasionally may be referred to as LINK.

The free consultation provides an overview of your financial life and proposes solutions for you to consider. You will not receive a written financial plan and/or investment recommendations.

For PCS clients, interaction with PCS will generally be limited to the Prudential LINK web-based interface. PCS clients do not have an individual portfolio manager assigned to their account. PCS, through its Investment Committee, selects portfolio holdings and determines the program’s rebalancing methodology.

You should consider the investment objectives, risks, charges and expenses before investing in the contract, and/or underlying portfolios. The prospectus, and, if available, summary prospectus, contains this and other important information. Contact your financial professional for the prospectuses. You should read the prospectus carefully before investing. You can lose money by investing.

Please remember that there are inherent risks involved with investing in the markets, and your investments may be worth more or less than your initial investment upon redemption. There is no guarantee that the investment managers’ objectives will be achieved. Since no one investment program is suitable for all types of investors, this information is provided for informational purposes only. You should review your investment objectives, risk tolerances, and liquidity needs when selecting investment programs. Please consult with your tax and legal advisors regarding your personal circumstances.

The products and services described in this document are voluntary products and services that are offered on an individual basis. They are not part of any employee benefit plan, or any program sponsored or endorsed by an employer.

©2020 Prudential, Prudential LINK, the Prudential logo and the Rock Symbol are service marks of Prudential Financial, Inc., and its related entities, registered in many jurisdictions worldwide.

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