Sensory Marketing

Sensory marketing: Marketing techniques that aim to seduce the consumer by using

his senses to influence his feelings and behaviour.

---------AMA

Definition

Evolution of Sensory Marketing

1950s 1970s

Visual Branding

Logos

Corporate colors

Characters

Graphical tools

Look /Appearance

Auditory

Brand Identity.

Emotions

Olfactory

Aroma & Persuasion

Direct Sense

Gustative

Food and beverage brands

Tactile

Material

Surface

Form

Temperature

Weight

10 RulesDan Hill, Sensory Logic

• Simple

• Relevant

• Sell hope

• Believable

• Memorable

• Keep it close to home

• Sensory Bandwidth

• Focus on faces

• Don’t lead with price

• Be sensitive to the gender gap

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