LinkedIn

www.heinz.cmu.edu/careers

Jessica BowserHeinz College Career Services

jabowser@cmu.edu

Connect & Network

Overview Build an Engaging Profile

Hidden & Lesser Known Features

Digital Networking Best Practices

Building Your Best Online Presence

https://help.linkedin.com/

LinkedIn gets 2 new members per second

LinkedIn has more than 347 million members worldwide

Looking at profiles is the #1 activity on

LinkedIn.

Learn with LinkedIn Webinars Creating an Online Presence on LinkedIn – Part 1

Date: Every TuesdayTime: 9:30 am, Pacific Daylight Time Engaging With Your LinkedIn Network – Part IIDate: Every TuesdayTime: 10:30 am, Pacific Daylight Time

LinkedIn Job SearchDate: Once Per Month Time: TBA LinkedIn Premium: Get the most out of your Premium AccountDate: Every ThursdayTime: 10:30 am, Pacific Daylight Time

Create an Engaging Profile

• What is your goal?• Who is your audience?• How will your profile lead people to

engage with you?Headline: Does not have to be a job title can be creative and informative

Picture: 14x more viewed than without. Make it professional!

All Star ProfilePhotoJobs, positions and descriptionsAt least 5 skills (don’t worry about

endorsements)Summary (written in 1st person)

Who you areValue you provide to an employerSomething Personal – Personal Brand

IndustryLocationEducationAt least 50 connections

Settings & Privacy

Live Demo

Go to Account Dashboard

Go to settings

Go to Privacy

Questions on Building Profiles

Tips and Hidden Features

Advanced SearchAdvanced

LocationCompany

Groups

Live Demo

See Your Connections’ Connections

1. Go to Connection’s page. Click on the number in the bottom right corner

Live Demo

2. Search names via the search icon in the corner

Show More with Visuals & Media

Add Videos or Presentations

Use Slide Share to upload PowerPoints

Customize Your LinkedIn URL

1. Go to account Dashboard. Then Settings. Then Edit your profile.

2. Edit by clicking on the edit pencil by your current URL

Live Demo

Get Real Recommendations (Not Just Endorsements)

• Ask for qualified recommendations

• Remind them of projects and work you did

• Pay it forward. Recommend others

Groups!• Join relevant Groups

• Be Active in Groups

• Post relevant information to the Groups

• Jobs often posted exclusively in Groups

• Manage the groups you are in and how they display from settings

Pardon the RenovationsTurn of the Notify Your Network Feature

Live Demo

Digital Networking Best Practices

Customize Your Connection Message

• Be Specific

• Be Timely

• Briefly state your intention

• Be Patience

Take the Initiative to Connect

If you have even one thing in common with a potential connection you don’t need a middle man

• Met at an event• Went to their workshop• Interviewed with the person• Info Interviewed with the person• Attended the same University• Worked at the same employer

Research Before You Connect LinkedIn Members can state preferred contact methods

Use the Anonymous Mode When Researching (A.K.A Stalking)

• Go to Account Dashboard

• Go to Settings & Privacy

• Select:• Select what others

see when you've viewed their profile

Questions

www.heinz.cmu.edu/careers

Jessica BowserHeinz College Career Services

jabowser@cmu.edu

Connect & Network