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LinkedIn for Power Users © 2011
2011 NAQP/NAPL Owner’s Conference
Saturday, September 10, 11
LinkedIn is not
Linkedin is not
Saturday, September 10, 11
Network of Decision Makers
0
10
20
30
40
50
% of Users Who are Business Decision Makers
Facebook LinkedIn
Lewis Howes - Author Linked Working
Saturday, September 10, 11
Three Degrees of Separation
Mary Joe Ron VP Marketing
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Level 11,648
Level 2378,000
Level 39,750,600
Network Size
Network Reach
Network Visibility
Level 1Level 2Level 3
Saturday, September 10, 11
Complete Your Profile
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How You Get There• Photo
• Current Position
• At Least Two Previous Positions
• Education
• Summary
• Specialties
• At Least Three RecommendationsSaturday, September 10, 11
Profile Modifications• Customize Your Website Links
• Add Your Twitter Account
• Personalize Your Public Profile URL
• Add Skills (beta)
• Groups and Associations
• Honors and Awards
Saturday, September 10, 11
Optimize Your Profile for
SEOSaturday, September 10, 11
RecommendationsAre
HUGESaturday, September 10, 11
Apps
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Build Your Network
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Upload Contacts
• Gmail
• Yahoo
• Outlook
• CRM (Act, GoldMine, SalesForce)
• Any Other .csv File
Saturday, September 10, 11
Search For Contacts• Clients
• Colleagues
• Industry Contacts
• Vendors
• Group Members
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Status Updates
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Extend and Project
• Status Updates Go Out to Your Network
• All Status Updates Can Go to Twitter
• Extend Your Influence to Your Groups
• Share Relevant Content Often
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Groups are Tribes
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• Connect Without Directly Connecting
• Connect Across the Horizontal
• Connect Up the Vertical
• Discussions
• Send a Message
• Jobs
The Power of Groups
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Companies
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What You Can Learn• What’s Up With Your Clients?
• What’s Up With Your Prospects?
• Who’s Coming ...Who’s Going
• How Are You Connected?
• Latest News
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Your Company Page
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Answers
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Knowledgebase• Ask a Question
• Answer a Question
• Open and Closed
• Good Answers and Best Answer
• Best Answer Badge on Your Profile
• Builds Credibility Similar to Recommendations
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Strategies
• Research Companies You Want as Clients
• Research Prospects by Title and Location
• Learn About Your Prospect Before You Meet
• Ask for Introductions From Your Network
• Viewers of This Profile Also Viewed...
• Integrate With CRM to Stay Current
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Saturday, September 10, 11
Advanced Search isYour Best Friend
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Let’s Go Live
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ResourcesLinkedIn Learning Center http://learn.linkedin.com
Linkedin Blog http://blog.linkedin.com
Linked Intelligence http://linkedintelligence.com
LinkedIn Group Linked Strategies
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Q & A
Saturday, September 10, 11
Scott CappelSorrento Mesa Printing
7398 Trade StreetSan Diego, California 92121
www.sorrentomesa.com
www.linkedin.com/in/scottmcappel
www.facebook.com/sorrentomesa
www.twitter.com/sorrentomesa
SKYPE: scottmcappel
Saturday, September 10, 11
Thank You
Saturday, September 10, 11