+ All Categories
Home > Documents > Linked In For Power Users

Linked In For Power Users

Date post: 01-Nov-2014
Category:
Upload: sorrento-mesa-printing
View: 3,475 times
Download: 3 times
Share this document with a friend
Description:
Slide deck from my presentation at the 2011 NAQP/NAPL Owner\'s Conference.
Popular Tags:
31
LinkedIn for Power Users © 2011 2011 NAQP/NAPL Owner’s Conference Saturday, September 10, 11
Transcript
Page 1: Linked In For Power Users

LinkedIn for Power Users © 2011

2011 NAQP/NAPL Owner’s Conference

Saturday, September 10, 11

Page 2: Linked In For Power Users

LinkedIn is not

Linkedin is not

Saturday, September 10, 11

Page 3: Linked In For Power Users

Network of Decision Makers

0

10

20

30

40

50

% of Users Who are Business Decision Makers

Facebook LinkedIn

Lewis Howes - Author Linked Working

Saturday, September 10, 11

Page 4: Linked In For Power Users

Three Degrees of Separation

Mary Joe Ron VP Marketing

Saturday, September 10, 11

Page 5: Linked In For Power Users

Level 11,648

Level 2378,000

Level 39,750,600

Network Size

Network Reach

Network Visibility

Level 1Level 2Level 3

Saturday, September 10, 11

Page 6: Linked In For Power Users

Complete Your Profile

Saturday, September 10, 11

Page 7: Linked In For Power Users

How You Get There• Photo

• Current Position

• At Least Two Previous Positions

• Education

• Summary

• Specialties

• At Least Three RecommendationsSaturday, September 10, 11

Page 8: Linked In For Power Users

Profile Modifications• Customize Your Website Links

• Add Your Twitter Account

• Personalize Your Public Profile URL

• Add Skills (beta)

• Groups and Associations

• Honors and Awards

Saturday, September 10, 11

Page 9: Linked In For Power Users

Optimize Your Profile for

SEOSaturday, September 10, 11

Page 10: Linked In For Power Users

RecommendationsAre

HUGESaturday, September 10, 11

Page 11: Linked In For Power Users

Apps

Saturday, September 10, 11

Page 12: Linked In For Power Users

Build Your Network

Saturday, September 10, 11

Page 13: Linked In For Power Users

Upload Contacts

• Gmail

• Yahoo

• Outlook

• CRM (Act, GoldMine, SalesForce)

• Any Other .csv File

Saturday, September 10, 11

Page 14: Linked In For Power Users

Search For Contacts• Clients

• Colleagues

• Industry Contacts

• Vendors

• Group Members

Saturday, September 10, 11

Page 15: Linked In For Power Users

Status Updates

Saturday, September 10, 11

Page 16: Linked In For Power Users

Extend and Project

• Status Updates Go Out to Your Network

• All Status Updates Can Go to Twitter

• Extend Your Influence to Your Groups

• Share Relevant Content Often

Saturday, September 10, 11

Page 17: Linked In For Power Users

Groups are Tribes

Saturday, September 10, 11

Page 18: Linked In For Power Users

• Connect Without Directly Connecting

• Connect Across the Horizontal

• Connect Up the Vertical

• Discussions

• Send a Message

• Jobs

The Power of Groups

Saturday, September 10, 11

Page 19: Linked In For Power Users

Companies

Saturday, September 10, 11

Page 20: Linked In For Power Users

What You Can Learn• What’s Up With Your Clients?

• What’s Up With Your Prospects?

• Who’s Coming ...Who’s Going

• How Are You Connected?

• Latest News

Saturday, September 10, 11

Page 21: Linked In For Power Users

Your Company Page

Saturday, September 10, 11

Page 22: Linked In For Power Users

Answers

Saturday, September 10, 11

Page 23: Linked In For Power Users

Knowledgebase• Ask a Question

• Answer a Question

• Open and Closed

• Good Answers and Best Answer

• Best Answer Badge on Your Profile

• Builds Credibility Similar to Recommendations

Saturday, September 10, 11

Page 24: Linked In For Power Users

Strategies

• Research Companies You Want as Clients

• Research Prospects by Title and Location

• Learn About Your Prospect Before You Meet

• Ask for Introductions From Your Network

• Viewers of This Profile Also Viewed...

• Integrate With CRM to Stay Current

Saturday, September 10, 11

Page 25: Linked In For Power Users

Saturday, September 10, 11

Page 26: Linked In For Power Users

Advanced Search isYour Best Friend

Saturday, September 10, 11

Page 27: Linked In For Power Users

Let’s Go Live

Saturday, September 10, 11

Page 28: Linked In For Power Users

ResourcesLinkedIn Learning Center http://learn.linkedin.com

Linkedin Blog http://blog.linkedin.com

Linked Intelligence http://linkedintelligence.com

LinkedIn Group Linked Strategies

Saturday, September 10, 11

Page 29: Linked In For Power Users

Q & A

Saturday, September 10, 11

Page 30: Linked In For Power Users

Scott CappelSorrento Mesa Printing

7398 Trade StreetSan Diego, California 92121

[email protected]

www.sorrentomesa.com

www.linkedin.com/in/scottmcappel

www.facebook.com/sorrentomesa

www.twitter.com/sorrentomesa

SKYPE: scottmcappel

Saturday, September 10, 11

Page 31: Linked In For Power Users

Thank You

Saturday, September 10, 11


Recommended