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LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Connect the world’s professionals to make
them more productive and successful
Our Mission
1 of every 3 professionals
3
on the planet is LinkedIn
LinkedIn in Canada
5th Largest Market in the World!
©2013 LinkedIn Corporation.
All Rights Reserved. 4
7,000,000+ Canadian Members
Over 6 Million Unique Visitors
198 Million Page Views
131 Million Minutes
5.9 Average Minutes Per Visit
5 Visits per UV/month
*ComScore - March 2013
LinkedIn Canada
Majority of Canadian Unique Visitors earn $75,000 +
©2013 LinkedIn Corporation. All Rights
Reserved.
5 *ComScore - March 2013
$15,000 - $24,999
$25,000 - $39,999
$40,000 - $59,999
$60,000 - $74,999
$75,000 - $99,999
$100,000 +
Only LinkedIn reaches this affluent audience (March 2013 Cross Visiting)
3,740M Unique Monthly Visitors
2,768M Unique Monthly Visitors
4,219M Unique Monthly Visitors
2,497M Unique Monthly Visitors
1,265M Unique Monthly
Visitors
521M
963M
1,256 M
1,063M
1,500M
80% of LinkedIn users
do not visit Rogers
+83% of LinkedIn users
do not visit NP 92% of LinkedIn users do not visit WSJ
+84% of LinkedIn users do not visit NYT
75% of LinkedIn users do not visit G&M 6,183M
Unique Monthly Visitors
Our value propositions
7
resonate with members
Identity
Insights Everywhere
57% growth in page views y/y
200,000+
8
professionals join daily
32% growth in monthly users y/y
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
1 4 7 16
31
53
87
144
200MM+
Content is our core
9
6X More engagement with
content vs jobs
BRANDS
2.7MM Company Pages
Company Updates
SlideShare
Groups
THOUGHT
LEADERS 200+ Influencers
NEWS 1.3MM Publishers
LinkedIn Today
PEERS 1.5MM Groups
Connections
200 million minds. One aspirational mindset.
10
1 – The Mindset Divide research study, TNS, September 2012
Top 3 types of content expected1
Spend Time Invest Time
1
2
3
Personal Networks
Info on friends
Info on personal interests
Entertainment updates
Professional Networks
Career info
Updates on brands
Current affairs
We build
relationships between brands and the world’s professionals to make them both more successful
11
Brands build relationships with the world’s professionals by using accurate targeting to deliver relevant content
12
Target Publish Extend Target with accuracy
to reach a high
quality audience
Publish relevant
content in a
professional context
Extend through social
sharing and extend
quality traffic and data
to your sites
Target with Accuracy using authentic data
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Who they are Who they know What they do Their profile Their connections Their behavior
Profiles
Member
Data
Seniority
Function
Company
Connections
Occupation
Industry
Group Federation
Group
Membership
Title
Company Size
Geo
©2013 LinkedIn Corporation. All Rights Reserved. 15
Advocates Influencers, Opinion Leaders, Circles of
Influence
Crowds
Models Young and Upwardly Mobile, SMB
Business Travelers
Personas Veterans, Retirement, Ex-pats, Un-employed Freelancers, Fortune 1K
Actions Career/Company/Profile Changers
Job Searchers, Career Starters Recommender/ed, Mobile Users
©2013 LinkedIn Corporation. All Rights Reserved. 16
Intenders TECHNOLOGY
Compact Car
Hybrid
Full Size Car
Entry Luxury
Full Size Luxury
Crossover Utility
Alternative Fuel
Sports Car
Mini-Van
AUTOS
Consumer Electronics Mobile
Compact Car Auto Loans/Insurance
Banking & Credit
Insurance
Loans
HNW & HHI
Retirement
Traders
Mortgages
TRAVEL TECH
FINANCE
Business Leisure Vacation & Lodging
Leverage third party data and target professionals further down the purchase funnel
Custom Targeting
Followers of Industry
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Solutions
Display & Text Links
Prominent placement
Appears on all high traffic
pages
Little competition
Rich media enabled
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iPad Ads Reach professionals away from their desktop
Reach more affluent and
highly connected audiences
Win mindshare outside the
working day
Communicate when they’re
highly engaged and
receptive to advertiser
messaging
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Sponsored Polls Engage members and extract professional insight
Receive timely intelligence
from a targeted focus group
Encourage interaction that
fuels earned media
Value added Poll Results
Page acts as a branded micro
site with complimentary
300x250 and 728x90 banners
One of the most engaging
solutions LinkedIn has to offer
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Standard Content Ads Distribute your content directly to LinkedIn members
Extend the reach of existing
collateral
Drive engagement with a rich
and varied format
Benefit from viral spread
Click here to visit our ad vault:
http://72.47.193.177/apps/vault/
Share multiple feeds in a
dynamically updated ad unit
23
Video Content Ads Distribute YouTube assets directly to LinkedIn members
Make your presence more effective by broadening reach
Leverage existing video assets (youtube link)
Built in house by our Developer team
Encourage users to stay tuned-in for longer
Provoke an emotional response by bringing your message to life
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Display Ads on SlideShare Reach a highly engaged audience with contextually relevant messages
Advertise to a focused
mindset
Time to leave an impression
Minimum competition for
attention
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Audience Roadblock Exclusive ownership of your audience’s LinkedIn experience
Create impact with presence
throughout the user journey
Achieve 100% SOV for the
specified campaign period
Own all ad formats:
300x250, 160x600, 728x90,
text link
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Sponsored InMail (Standard and Plus) Send a personalized message directly to a member’s inbox
Ensure standout; just one
message is sent every 60
days
Prompt user to take action
with customizable response
button
Encourage on-going
dialogue with optional social
widgets
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Follow Company Ads Accelerate relationships with your key audiences
Maximize success by being
easily discoverable
Ensure follower quality
through advanced targeting
Invest only when a member
takes action
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Join Group Ads Boost membership and drive traffic
Leveraged owned media
(Custom Group) and drive
membership
Target the ideal
professionals to join the
community
Increase Group awareness
and with co-branded units
Remind members to return
to the Group
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Company Updates Ongoing dialogue with your dedicated Followers
Deliver standard or rich
media content for free
Boost relevance by targeting
sub-sets of Followers
Drive engagement to fuel
social sharing
Thanks!
Paul Lovie
Account Director, Marketing Solutions
O: 416.545.6623|
ca.linkedin.com/in/paullovie
Nada Khan
Account Manager, Marketing Solutions
O: 1.416.545.6341 |
ca.linkedin.com/in/nadakhan/
©2013 LinkedIn Corporation. All Rights Reserved. 31
Appendix
